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McDonald's Awards World Cup Brief To Leo Burnett London

Published in SportsBusiness Daily Global on 08 / 17 / 17

McDonald's expanded its relationship with Leo Burnett London after "awarding the agency its global sports sponsorship activity for next year's football World Cup," according to Omar Oakes of CAMPAIGN LIVE. The Publicis Groupe agency, which works on McDonald’s U.K. business, won the accoun...

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Tags: Marketing and Sponsorship, Russia

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Ovechkin Hopes To Represent Russia

While the NHL has been "firm" on its position to not participate in the 2018 Winter Olympics, NHL Washington Capitals captain Alex Ovechkin is "still hopeful" he can represent his native Russia in PyeongChang, according to Isabelle Khurshudyan of the WASHINGTON POST. Ovechkin said, "We'll hope I'll ...

Tags: Olympics, Russia, Asia

Lagardère Sports Renews KHL Deal

Lagardère Sports announced it was appointed to distribute the worldwide media rights for the Kontinental Hockey League. As the KHL's media rights partner since its inception in '08, Lagardère Sports extended its commitment and will now manage media rights outside of Russia, Belarus and ...

Tags: Media, Russia

David Scott Discusses Ramzan Kadyrov

A professional MMA club owned by military dictator Ramzan Kadyrov is gaining prominence in the combat sports world, just as reports of gay men being persecuted in Kadyrov's Chechnya are making waves internationally. For Tuesday night's episode of HBO's "Real Sports," correspondent David Scott i ...

Tags: Media, Russia

Russian Lab Head Benefited From 'Preview'

The "mastermind" behind the Russian doping program revealed that he was "able to corrupt the London 2012 Olympics only because he was invited to Britain by organisers and shown how they planned to catch cheats," according to Sean Ingle of the London GUARDIAN. Grigory Rodchenkov, who ran the Mos ...

Tags: Olympics, Russia

Facebook, Twitter Seeking WC Clips

Facebook, Twitter and Snapchat "are seeking online rights to video highlights" from the 2018 World Cup, two people familiar with the matter said, according to Lucas Shaw of BLOOMBERG. The companies have offered 21st Century Fox tens of millions of dollars "for rights to highlights from the Russ ...

Tags: Media, Russia

Russia Urges Dopers To Return Medals

The Russian Athletics Federation on Thursday urged athletes who were disqualified from the Beijing and London Olympics for doping to "return their medals" to the IOC, according to REUTERS. In a statement, the federation said, "The adherence to international rules of fair play and the return of Olymp ...

Tags: Olympics, Russia

FIFA Praises 2018 WC Host Russia

FIFA praised 2018 World Cup host Russia "following a trouble-free Confederations Cup," according to Bryan Swanson of SKY SPORTS. The competition "concluded without any incidents of crowd trouble" in the 16 games across four host cities. FIFA President Gianni Infantino said, "It has been a great ...

Tags: International Football, Russia

Infantino In Favor Of VAR At 2018 WC

FIFA President Gianni Infantino "signaled that he is in favor" of introducing video assistant referees at next year's World Cup following its success at the Confederations Cup, "although he conceded the system needs to be improved," according to REUTERS. Infantino: "Nothing is standing in the way of ...

Tags: International Football, Russia

More Than 150 Players Implicated

More than 150 footballers -- including at least one current Russia int'l -- "were implicated in sport's biggest drugs scandal on Wednesday," according to Ben Rumsby of the London TELEGRAPH. Days after it was revealed that the entire Russia squad for the 2014 World Cup was being investigated by ...

Tags: International Football, Russia

Opinion: Fisht Stadium Set To Fail

Nothing is "quite as it seems in Sochi," according to Mark Ogden of ESPN.com. It is where the $780M Fisht Stadium will host Thursday's Confederations Cup semifinal between Germany and Mexico and "also four World Cup group games during Russia 2018." However, beyond the World Cup, Sochi "risks be ...

Tags: Facilities, Russia

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