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Sponsors Not 'In A Rush' To Sign On For 2018 Russia World Cup

Published in SportsBusiness Daily Global on 02 / 21 / 17

With 16 months to go before the next staging of football's "flagship event," corporate sponsors are not "in a rush to have their names attached" to the 2018 World Cup in Russia, according to Tariq Panja of BLOOMBERG. FIFA has "signed just one new top-tier level partner, China’s Wanda Group, si...

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Tags: Marketing and Sponsorship, Russia

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