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García's Racist Comments Toward Woods Could Cost Spaniard Sponsorship Money05 / 24 / 13Sergio García "has issued an emotional apology to Tiger Woods for his racist jibe" against the world No. 1, but is still "facing the prospect of losing millions of pounds in sponsorship deals," acording to James Corrigan of the London TELEGRAPH. García met European Tour CEO George O&rs... Tags: Marketing and Sponsorship, Europe, North America, United Kingdom |
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South Australian Gov't Suing Armstrong
The South Australian government will ask disgraced cyclist LANCE ARMSTRONG "to return the money he was paid to race at the Tour Down Under," according to the AAP. Premier JAY WEATHERILL said that the state government "had previously received legal advice that it could not demand the American ret ...
Nike Makes McIlroy Signing Official
Rory McIlroy has signed a multi-year agreement with Nike Golf, the company announced at a news conference in Abu Dhabi, UAE. McIlroy now represents Nike in clubs, ball, footwear, glove, apparel, headwear and accessories. He is making his debut as a Nike athlete this week at the Abu Dhabi HSBC Golf C ...
Tags: Marketing and Sponsorship, United Kingdom, North America
Sportsnet Signs Deal With CONCACAF
Canadian sports channel Sportsnet has reached a four-year multiplatform agreement with CONCACAF for the broadcast rights to seven properties, including the '13 and '15 Gold Cups. The new agreement, which runs through the '16 season, features a suite of multimedia rights for TV, online and mobile, an ...
Tags: Media, North America
Fasel Hopes For NHL Olympics Break
With the resolution of the NHL lockout on Sunday, hockey's next big issue on the agenda is the question of whether the NHL will take a two-week break to allow its players to participate in the Olympic hockey tournament at the 2014 Sochi Winter Games. Asked about this issue, Int'l Ice Hockey Federati ...
Tags: Leagues and Governing Bodies, Europe, North America, Russia
Tony Parker Leaves Nike For Peak
NBA San Antonio Spurs G Tony Parker is leaving Nike for Chinese sportswear company Peak in a deal worth between €2M ($2.6M) and €3M ($4M) annually, according to Marc Limacher of SPORTUNE. Parker was receiving between €800,000 ($1.05M) and €1M ($1.32M) a year from Nike to wear its ...
Garber Responds To Blatter's Comments
Major League Soccer Commissioner Don Garber responded to criticism of the U.S-based football league by FIFA President Sepp Blatter by inviting Blatter to attend an MLS match. Blatter has only attended the 1996 All-Star Game, and Garber issued a formal invite to any of the nine matches of First Ki ...
Sportsnet Lands Tour De France Rights
Doping scandals have not "dampened Canadian broadcaster interest in the prestigious French cycling event," the Tour de France, according to Etan Vlessing of the HOLLYWOOD REPORTER. Cable sports channel Sportsnet "has signed a six-year agreement to air the Tour de France, starting in '14 and stretchi ...
Tags: Media, North America
ATP Partners With Emirates
Dubai-based airline Emirates agreed to a five-year sponsorship with the ATP Thursday that will make it the official airline of the ATP World Tour as well as the new title sponsor of the ATP rankings beginning Tuesday. As part of the deal, Emirates will also become the official platinum partner of th ...
Tags: Marketing and Sponsorship, Middle East, North America, Europe, Australia
Delta Air Lines Signs On As WBC Partner
U.S. tourism marketing organization Brand USA and Delta Air Lines have signed on as global partners for the 2013 World Baseball Classic. Both sponsors will be incorporated into all aspects of the event, with full integration across the seven venues of the tournament and on all media platforms worldw ...
Caribbean T20 League Launched
A new franchise-based Twenty20 cricket tournament, the Caribbean Premier League, "has been launched" by merchant bank Verus Int'l, according to IANS. The CPL will see each franchise team "being built around Caribbean players complemented by a few int'l stars." West Indies Cricket Board President Jul ...
