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Creative Agency Sid Lee Wins Four-Year Contract With Canadian Olympic Committee

Published in SportsBusiness Daily Global on 12 / 01 / 16

Sid Lee has won a four-year contract as creative agency of record for the Canadian Olympic Committee, giving the int'l marketing shop control of Team Canada's campaigns for the 2018 PyeongChang and 2020 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now or Never" brand campaign for the...

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Tags: Olympics, North America

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Mexico City Course To Host WGC Event

The World Golf Championships-Mexico Championship will be held at Club de Golf Chapultepec in Mexico City from March 2-5. The tournament attracts the top 50 golfers in the world. Club de Golf Chapultepec opened in 1928 and served as the original and primary site for the Mexican Open from '44-60, ...

Tags: Events and Attractions, North America

Visit Florida Renews Fulham Sponsorship

Visit Florida's logo "remains emblazoned for a second season across the front of uniforms" for London-based Championship side Fulham, according to Jim Turner of the NEWS SERVICE OF FLORIDA. A one-year renewal as the club's sponsor, at a cost of $1.25M, "came without the fanfare that accompanied a de ...

Tags: Marketing and Sponsorship, United Kingdom, North America

NBA Teams, Emirates Talking Jersey Deals

Multiple NBA teams are in discussions with Emirates airline for sponsorship deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate adv ...

Tags: Marketing and Sponsorship, Middle East, North America

De Grasse's Sponsors Cashing In

When Canadian sprinter Andre De Grasse signed a sponsorship with Puma last December the $11.25M deal "was the largest opening contract in the history of track and field," according to Susan Krashinsky of the Toronto GLOBE AND MAIL. It was an "unprecedented amount of money for unproven potential on t ...

Tags: Marketing and Sponsorship, North America

Haas: Buying A Team Was Better Idea

Gene Haas admitted that "he would have been better off buying an existing Formula 1 team rather than establishing his squad as a completely new entry," according to RACER. This year Haas F1 "joined forces with Ferrari to become the first new arrival on the grand prix grid since the debuts of the tea ...

Tags: Franchises, North America

ESPN To Announce Football Rights Deal

ESPN will on Monday formally announce its purchase of a U.S. package of European football rights that was agreed to nearly 10 months ago. ESPN agreed to pay around $110M for a package that includes Euro 2020 and its qualifiers, the European 2022 World Cup qualifiers, a planned UEFA Nations League to ...

Tags: Europe, North America, Media

Big White To Host Para Championships

The global governing body of Para snowboard, IPC Snowboard, alongside Canada Snowboard, announced Big White Resort (Kelowna, British Colombia) as the official host mountain for the 2017 World Para Snowboard Championships. Around 80 Para athletes from 25 countries will travel to Big White to compete ...

Tags: Events and Attractions, North America

NBA Said To Be 'Close' To $250M Deal

Sportradar is expanding into the U.S., where sports betting -- if legalized -- "could be a multi-billion-dollar industry," according to Scott Soshnick of BLOOMBERG. Sportradar and data analytics firm Second Spectrum are "said to be close" to a six-year, $250M contract with the NBA, "according to peo ...

Tags: North America, Finance

Adidas To Open Factory In Atlanta

Adidas announced it will open a new footwear production site in the Atlanta area in '17. The facility, called adidas SPEEDFACTORY, will allow adidas to create product more quickly and closer to U.S. consumers. The first-of-its-kind business model advances adidas' consumer-centric approach to product ...

Tags: Finance, North America

NextVR Raises $80M In Series B Funding

A syndicate of Asian technology companies and investment funds "are pouring money into a Laguna Beach, Calif., company that broadcasts events live in virtual reality," according to Cat Zakrzewski of the WALL STREET JOURNAL. NextVR Inc. has raised $80M in Series B funding "to expand its platform that ...

Tags: Finance, North America

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