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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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Dish Suing Univision Over Liga MX Streams

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Tags: Media, North America

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Tags: Finance, United Kingdom, North America

Mexico GP To Play Up Day Of The Dead

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Tags: Events and Attractions, North America

GolfNow To Open Offices In Belfast

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Tags: North America, United Kingdom

Lagardère, WWE To Sell internationally

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Tags: Marketing and Sponsorship, North America

Twitter In Talks For PGA Championship Rights

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Tags: Media, North America, United Kingdom

'Netflix Of Sports' May Head To Canada

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Tags: Media, North America

ManU, Real Madrid Clash In L.A.

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Tags: Franchises, North America

Juventus Pulls Out Of Trip To Mexico

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Tags: Events and Attractions, North America

Marbury Named President Of UFL China

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Tags: Leagues and Governing Bodies, China, North America

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