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Creative Agency Sid Lee Wins Four-Year Contract With Canadian Olympic Committee

Published in SportsBusiness Daily Global on 12 / 01 / 16

Sid Lee has won a four-year contract as creative agency of record for the Canadian Olympic Committee, giving the int'l marketing shop control of Team Canada's campaigns for the 2018 PyeongChang and 2020 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now or Never" brand campaign for the...

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Tags: Olympics, North America

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Formula E Drivers To Race Gamers

Ten video gamers will take on Formula E racing drivers in a virtual "ePrix" in Las Vegas in January with $1M in prize money to be won, organizers of the electric series announced on Thursday, according to Alan Baldwin of REUTERS. Formula E CEO Alejandro Agag said that the 10 members of the publ ...

Tags: Events and Attractions, North America

WBSC Announces Broadcast Rights

The World Baseball Softball Confederation announced broadcast rights agreements in the Americas, Asia and Oceania for the WBSC Women's Baseball World Cup 2016, which opens on Saturday in Gijang, Republic of Korea. The host broadcasting rights of the VII Women's Baseball World Cup in Gijang have been ...

Tags: Media, Asia, South America, North America

CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing int'l rugby playe ...

Tags: Marketing and Sponsorship, North America

Eurosport Uses N.Y.C. To Promote US Open

Eurosport is playing up N.Y.C.’s "never stop" attitude to promote its coverage of the US Open tennis tournament. The pan-European sports network is using the Big Apple’s reputation as “the city that never sleeps” in its marketing campaign for this year’s final grand sla ...

Tags: Media, North America, Europe

World Rugby To Support Expansion

World Rugby CEO Brett Gosper said that the organization "would support North American teams joining the Pro12," according to the BBC. Pro12 officials "have held talks" that could lead to U.S. and Canadian sides being involved in the future. Gosper: "We'd be supportive of any competitions includ ...

Tags: Leagues and Governing Bodies, North America

Pro12 In Talks About Expansion

The Pro12, the "only professional cross-border league in Europe, is considering expanding into North America" as organizers look at ways of "closing the financial gap" with the Premiership and Top14, according to Paul Rees of the London GUARDIAN. Pro12 officials will "next month fly out to meet repr ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

Schiller Leaves America's Cup Post

Former USOC Exec Dir Harvey Schiller will focus on baseball’s return to the Olympics, USA Team Handball and a long-delayed shoulder replacement surgery once he steps down from his job as commercial commissioner of America’s Cup on Aug. 31. Schiller is leaving the body nine months before ...

Tags: Leagues and Governing Bodies, North America

LST Marketing Hires Former JMI Exec

Wesley A. Zirkle LST Marketing has appointed WESLEY A. ZIRKLE as its new COO to expand the agency’s operation and client base. LST Marketing told SBD Global the addition of Zirkle will help the Indianapolis ...

Tags: People and Pop Culture, North America

Anti-U.S. Mood Could Hurt L.A. Bid

Sources inside the IOC said that a bid by L.A. to host the 2024 Olympic Games "could fall victim to anti-American sentiment brewing" inside the organization, according to Karolos Grohmann of REUTERS. The sources said that the bid, which is competing against three European cities, "risks an anti ...

Tags: Olympics, North America

No Deal For Las Vegas Formula 1 Race

Plans to take F1 back to Las Vegas "remain in the air for now," according to GMM. That is the news from Carsten Tilke, "the son of grand prix circuit designer Hermann Tilke." Carsten has "a central role at his father's circuit-designing company," which has been engaged to start work on a p ...

Tags: Events and Attractions, North America

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