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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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04/11/14
AS Roma To Return To Disney World

Serie A club AS Roma announced that it will return to the ESPN Wide World of Sports Complex at the Walt Disney World Resort near Orlando, Fla. in May. Roma is returning to the U.S. for the third consecutive summer. The club will train at the ESPN Wide World of Sports Complex at Disney from May 22-25 ...

Tags: Franchises, Europe, North America

04/11/14
NBA Announces Global Games Schedule

The NBA will play five preseason games in four countries this October as part of NBA Global Games 2014. Five teams -- the Brooklyn Nets, Cleveland Cavaliers, Miami Heat, Sacramento Kings and San Antonio Spurs -- will play a series of games in five cities in Brazil, China, Germany and Turkey. NBA Glo ...

Tags: Events and Attractions, Europe, North America

04/10/14
Haas To Go It Alone On F1 Project

NASCAR driver Tony Stewart will not be involved in Gene Haas’ F1 project. The co-owners of NASCAR Sprint Cup team Stewart-Haas Racing will not field a co-owned F1 team should the FIA grant Haas an F1 license for ’15. “Tony is specific to the NASCAR program,” said True Speed C ...

Tags: Franchises, Europe, North America

04/10/14
Bayern Munich, NBA OKC To Partner

Basketball Bundesliga (BBL) side Bayern Munich and the NBA Oklahoma City Thunder "have agreed to a cooperation," according to Julian Galinski of ABENDZEITUNG MÜNCHEN. Bayern Munich head coach Svetislav Pesic said, "A delegation of the team is currently visiting us in Munich. We will cooperate w ...

Tags: Franchises, Europe, North America

04/10/14
CONCACAF To Bid To Host 2026 World Cup

Among CONCACAF's "many priorities, one tops the list: hosting the 2026 World Cup," according to David Goldberg J. of LA NACION. CONCACAF President Jeffrey Webb said, "Our primary short-term goal is to host a World Cup. It will have been 32 years since CONCACAF last hosted a World Cup (U.S. in '94)." ...

Tags: International Football, North America

04/09/14
Chevrolet To Sponsor ManU-L.A. Friendly

Chevrolet announced that it will sponsor the July 23 friendly between MLS club L.A. Galaxy and ManU at the Rose Bowl in Pasadena, Calif. The Chevrolet FC Cup will mark the first time ManU will play in its Chevrolet-branded kits. Chevrolet will kick off its seven-year kit deal with ManU on July 1. Th ...

Tags: Marketing and Sponsorship, North America, United Kingdom

04/09/14
Funds To Invest $40M In Formula E

Formula E "will receive support from financial backers, which will be announced shortly," according to Sylt & Reid of MOTORSPORT-TOTAL. Formula E "is reportedly set to announce that investment funds will invest" $40M into the business. In December, the electric racing series' parent company Form ...

Tags: Finance, Europe, North America

04/08/14
ESPN Broadcasts Live Cricket

ESPN is hoping that a U.S. audience "will warm up to another sport that uses a bat and a ball to score runs in innings but that isn't baseball: cricket," according to Liana B. Baker of REUTERS. The cable network "decided to air live cricket for the first time on one of its fully-distributed cable ne ...

Tags: Media, North America

04/04/14
IIHF, NHL Yet To Hold Talks On '18 Games

The Int’l Ice Hockey Federation told SBD Global that it has not yet held talks with the NHL about the issue of player participation at the next Winter Olympics in South Korea. There is no guarantee that NHL players will compete in the 2018 PyeongChang Games, as the league is divided on the iss ...

Tags: Olympics, Asia, Europe, North America

04/04/14
U.S. Team Given Green Light By F1

F1 CEO Bernie Ecclestone said that a new team run by American businessman Gene Haas "is on track to join Formula One next year," according to Christian Sylt for the London INDEPENDENT. It will become the sport's 12th team and the first from America since the '80s. The team is run by Haas, joint owne ...

Tags: Franchises, North America

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