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Leaders: Citi, AT&T Execs Explain Reasons For Not Renewing USOC Deals

Published in SportsBusiness Daily Global on 03 / 23 / 17

Citi did not renew its U.S. Olympic Committee sponsorship because its payment card business could not activate the Games without conflicting with global IOC sponsor Visa, Global Managing Dir of Sponsorships & Marketing Tina Davis confirmed Wednesday. “For us, it was in 2015, our [paym...

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Tags: Marketing and Sponsorship, North America

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Atlético Close To Acquiring Mexican Club

After its success with Indian Super League side Atlético Kolkata, Atlético Madrid "has the desire to expand its brand and its next destination could be in Mexico," according to ESPN.com. Spanish newspaper Marca reported the club has reached an agreement in principle to acquire 50% of A ...

Tags: Europe, Franchises, North America

Rousey's Marketing Appeal Still High

Given that Ronda Rousey has taken a year off from fighting in UFC, it "would be understandable if her tremendous marketability took a hit," but her "appeal outside the Octagon has never been greater," according to Darren Rovell of ESPN.com. Rousey on Friday returns against Amanda Nunes in UFC 207, h ...

Tags: Marketing and Sponsorship, North America

Chivas TV Partners With Claro Video

Liga MX side Chivas Guadalajara "has a new partner in its fight to broadcast its home games," according to Jesús Hernández Téllez of LA AFICIÓN. In addition to Cinépolis Clik, the club is partnering with Carlos Slim-owned Claro Video. Chivas TV said in a statement, ...

Tags: Media, North America

PRO Rugby Could Be Closing Down

PRO Rugby, the U.S. professional rugby union competition that completed its first season in July, "could be set to close," according to Martin Pengelly of the London GUARDIAN. On Tuesday, league Owner Doug Schoninger said in a letter to players that "contracts will be terminated if agreement ca ...

Tags: Leagues and Governing Bodies, North America

ITU Names Edmonton '20 Grand Final Host

The Int'l Triathlon Union named Edmonton as the host city for the ITU World Championships Grand Final in '20. ITU President Marisol Casado said, "The city provides unprecedented support to the event, while the local organizing committee offers an exceptional experience for both elite and age grouper ...

Tags: Events and Attractions, North America

Olympic Channel Gets DirecTV Deal

The new linear Olympic Channel has secured a distribution deal with DirecTV, but still faces negotiations with Comcast and other major distributors as it prepares to go live next summer. Announcing the channel’s creation on Thursday, NBC, IOC and U.S. Olympic Committee officials all said they ...

Tags: Olympics, North America

Fox, Sky Agree To $14.6B Deal

Fox and Sky have agreed to terms "on a full Murdoch takeover," with the U.S. firm "declining to improve" on its £10.75 ($13.38) per share approach "despite protests from other shareholders," according to Christopher Williams of the London TELEGRAPH. The "controversial deal" will combine 21st C ...

Tags: Finance, Europe, North America

Battle Continues After Jordan’s Victory

Michael Jordan’s recent trademark victory in China could be a turning point in the country’s treatment of foreign sports entities and brands, but lawyer Matthew Asbell said the battle is far from over. Asbell, a partner in the N.Y. office of intellectual property law firm Ladas & P ...

Tags: Marketing and Sponsorship, China, North America

Ironman To Expand Events Portfolio

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

Tags: Franchises, North America, China

Liga MX Clubs To Form Women's League

Liga MX President Enrique Bonilla said that the league's 18 clubs have agreed to start a U23 women's league "to strengthen the game in Mexico" and help El Tri's national teams, according to Tom Marshall of ESPN.com. Each squad will have 21 players, with the age limit set at the U23 level. Four ...

Tags: Leagues and Governing Bodies, North America

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