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Hangin' With ... IMSA SportsCar Championship Title Winner Christina Nielsen

Published in SportsBusiness Daily Global on 10 / 21 / 16

CHRISTINA NIELSEN made history when she became the first female driver to win a major, full-season North American sports car championship. The 24-year-old Dane won the title in the GT Daytona category this season in the IMSA WeatherTech SportsCar Championship together with co-driver ALESSANDRO BA...

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Tags: People and Pop Culture, Europe, North America

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ICC Confirms Copa América Impact

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Tags: Events and Attractions, North America

Chivas Vows To Improve Chivas TV

It appears that Liga MX side Chivas Guadalajara "has heard the multiple complaints from fans who have subscriptions to Chivas TV," according to LA AFICIÓN. The club said in a statement that the service "was deactivated from Sunday until Tuesday to apply a series of improvements that wi ...

Tags: Marketing and Sponsorship, North America

Bayern Signs Global Deal With EA Sports

Bayern Munich has added a new global partner to its sponsorship roster after signing a long-term agreement with EA Sports. The Bundesliga club announced the new partnership with the U.S. video game developer on Monday in N.Y. Bayern Munich and EA Sports will work together on cross-marketing and cont ...

Tags: Marketing and Sponsorship, Europe, North America

PSG Sponsors Taking Advantage Of Tour

For its “Paris Loves US” American tour, Paris St. Germain has been “playing the sponsors game,” according to Alexandre Bailleul of SPORTBUZZ BUSINESS. Budweiser, EA Sports and tire brand Achilles are profiting from the players being in the U.S. by “producing conten ...

Tags: Marketing and Sponsorship, North America

Bayern Considers Tie-Up With MLS Team

Bayern Munich is considering teaming up with a Major League Soccer franchise to support football's growth in the U.S., club CEO Karl-Heinz Rummenigge said. "Maybe we have to think about how we can partner with U.S. teams from the MLS, to support them and show them how business is run in Germany and ...

Tags: Franchises, Europe, North America, China

46 Olympians In Rio 2016 Coverage

ESPN will be joined by 46 Olympians in its 2,800 hours of comprehensive, multi-platform coverage in Latin America and the Caribbean. ESPN will transmit the 2016 Olympic Games to more than 60 million homes in the region, in English, Portuguese and Spanish. The Olympians hail from Argentina, Brazil, C ...

Tags: Media, North America

Hangin' With ... Mark Noonan

MARK NOONAN is the chief commercial officer of the World Surf League. Noonan joined what was then called the Association of Surfing Professionals in July '14 -- ASP changed its name to WSL in '15. Noonan is based out of the league's N.Y. office and tasked with growing the organization's revenue st ...

Tags: People and Pop Culture, North America

DHL, Bayern To Expand Into New Markets

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme ...

Tags: Marketing and Sponsorship, Europe, China, North America

NFL Mexico Exec Says 2 Games Possible

NFL Mexico Dir Arturo Olivé said that there eventually "could be two games per year in Mexico, but this will only be possible based on the needs of partners and the stadiums," according to LA AFICIÓN. The Houston Texans will play the Oakland Raiders on Nov. 21 at Mexico City's Est ...

Tags: Leagues and Governing Bodies, North America

Citi Debuts 'Stand For Progress' Campaign

Citi "pushes perseverance and progress in its Olympics spots, one of which will feature amputee triathlete Scout Bassett," according to Adrianne Pasquarelli of ADVERTISING AGE. The 30-second commercial, scheduled to debut during the 2016 Olympic Games, features Bassett "training and competing in adv ...

Tags: Marketing and Sponsorship, North America

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