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Athletics Competition Between Great Britain, U.S. Will Take Place In London In '18

Published in SportsBusiness Daily Global on 08 / 17 / 17

The "cream of Britain's track and field athletes will take on their American counterparts in an innovative new competition" called "The Meet" at the London Stadium next year, according to Adam Shergold of the London DAILY MAIL. The "fast-paced, two-hour event" will feature running, jumping, hurdles ...

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Tags: Events and Attractions, United Kingdom, North America

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Driver Crossovers Boost Racing, Alonso Says

Fernando Alonso said that his racing in Sunday's Indy 500 "spurred great interest in Spain" and that other Formula 1 drivers "crossing over would benefit" U.S. racing and F1, according to Larry Fine of REUTERS. Alonso said, "I think Formula 1 needs North America and maybe North America needs more of ...

Tags: Leagues and Governing Bodies, North America

Juventus, Porto To Play In Mexico

Serie A winner Juventus and Portuguese side Porto will participate in the Super Copa Tecate, a preseason tournament that will take place in Mexico City, Guadalajara and Monterrey in July, according to Tom Marshall of ESPN.com. Liga MX side Cruz Azul will face Porto at Mexico City's Estadio ...

Tags: Events and Attractions, North America

Man City Partners With Carlsberg

Man City signed a one-year deal with St. Killian Importing, the exclusive Carlsberg Beer importer in the U.S., to become the club's regional beer partner. Carlsberg will be working with Man City on the team's preseason tour of the U.S. this summer. The brewing company will collaborate with Man ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Telemundo Launches World Cup Campaign

The best football players in the world do not meet for another World Cup until next year, but the "hype is already beginning," according to I-Hsien Sherwood of CAMPAIGN LIVE. Telemundo, which will carry the Spanish-language broadcast of the game for the first time in '18, unveiled the tagline f ...

Tags: Media, North America

NBC Acquires U.S. Rights To RWC

NBC Sports Group said that it "acquired the exclusive U.S. media rights to the Rugby World Cup," according to Jon Lafayette of BROADCASTING CABLE. The seven-year agreement with World Rugby "includes media rights on all platforms and in all languages" to the Rugby World Cup in '19 and '23, the Women& ...

Tags: Media, North America

Pro12 U.S. Expansion Plan Faces Obstacles

Plans for Pro12 expansion in the U.S. "remain subject to concerns over governance issues" within USA Rugby and "uncertainty regarding stadiums and potential support," according to Pengelly & Dart of the London GUARDIAN. Sources in the U.S. and U.K. said that Houston was "set to be announced by t ...

Tags: Europe, Franchises, North America

Zacatepec Leaving Ascenso MX

Ascenso MX side Zacatepec will "no longer be in the second tier" of Mexican football, according to Francisco Velasco of FUTNSOCCER. The news came "as a shock to many people." The decision "was said to be a financial one" as the team from Morelos no longer had "sufficient funds to keep the franc ...

Tags: Franchises, North America

Joshua-Klitschko Rematch Could Head To Vegas

Anthony Joshua’s proposed rematch with Wladimir Klitschko looks "certain to take place abroad, with Las Vegas the most likely destination," according to Ron Lewis of the LONDON TIMES. Klitschko has yet to "decide whether he will invoke the rematch clause" in the contract from last month’ ...

Tags: Events and Attractions, North America

L.A. Makes Final Pitch To IOC Commission

L.A. "threw down the gauntlet" to Paris with a plan that IOC Evaluation Commission Chair Patrick Baumann said had no major risks and venues that he described as "mind-blowing," according to Steve Keating of REUTERS. Baumann said, "Los Angeles is already a great Olympic city but after these three day ...

Tags: Olympics, Europe, North America

Paddy Power Betfair Entering Fantasy Space

Betting firm Paddy Power Betfair has "trodden new ground after snapping up" a U.S.-based fantasy sports start-up, according to Bradley Gerrard of the London TELEGRAPH. The Irish-based business, which is listed in London, paid $19M for Draft, an early-stage online company which "enables customers to ...

Tags: Finance, North America

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