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NBA Signs Marriott As Official Hotel Of International Games During '15-16 Season

Published in SportsBusiness Daily Global on 07 / 31 / 15

The NBA has signed a sponsorship deal with Marriott that makes the company the official hotel of several int'l NBA events throughout the ‘15-16 season. The deal begins in Johannesburg, South Africa, for the upcoming NBA Africa Game on Saturday and also includes the '15 NBA Canada Series that f...

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Tags: Marketing and Sponsorship, North America

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Louis Vuitton Extends America's Cup Deal

Longtime America's Cup Challenger Series title sponsor Louis Vuitton "has signed an agreement to expand its role in the next Cup in Bermuda" in '17, according to Christopher Clarey of the N.Y. TIMES. The move "is a significant boost for the venerable event, which has lost commercial and sporting mom ...

Tags: Marketing and Sponsorship, North America

Women's World Cup Tix Selling Fast

With 10 days to go before the "biggest coast-to-coast sports event in Canada’s history begins," ticket sales for the 2015 FIFA Women's World Cup "had hit 831,000" at the start of the day of Tuesday, according to Terry Jones of the EDMONTON SUN. By comparison, the event four years ago in German ...

Tags: Events and Attractions, North America

Hudl Acquires Sportstec

Hudl, a Nebraska-based software developer of video analysis tools for players and coaches, has entered into an agreement to acquire Sportstec, a similar company headquartered in Australia. The deal, coming on the heels of a $72.5M Series C round of venture funding announced in April, is designed to ...

Tags: Media, Australia, North America

Channel 4 Interested In Women's World Cup

Channel 4 would have likely bid for the TV rights for this year’s FIFA women’s World Cup, had it not been bundled together with the men’s World Cup. Stephen Lyle, commissioning editor for sport at Channel 4, said, “The women’s World Cup would have been something that Ch ...

Tags: Media, North America, United Kingdom

London Irish Close To Holding N.Y. Match

Premiership side London Irish is "very close" to holding a match in New York next season, according to the BBC. The match, thought likely to take place close to St. Patrick's Day next year, "would be the first ever Premiership game to be staged outside England." Negotiations between Premiership Ru ...

Tags: Events and Attractions, United Kingdom, North America

Mexico, Germany Could Host NFL Games

A future regular-season game in Mexico or Germany "was discussed by NFL owners" during yesterday's spring meeting, according to Barry Wilner of the AP. NFL Commissioner Roger Goodell said that both countries "reached out about hosting games." He added there is "renewed interest" among the owners. Wi ...

Tags: Leagues and Governing Bodies, North America, Europe

Sprint Renews Gold Cup Sponsorship

CONCACAF and its commercial partnership agency, Traffic Sports, announced that Sprint will once again sponsor the CONCACAF Gold Cup in '15. Sprint continues a long-term association with the CONCACAF Gold Cup. Including the 2015 Gold Cup, the company has now sponsored five consecutive editions of the ...

Tags: Marketing and Sponsorship, North America

NHL Sees 20% Jump In Int'l GCL Subs

The NHL has experienced a surge in int’l subscription sales for its streaming product this season, according to a league official. To date, NHL GameCenter Live, the league’s cross-platform streaming service, has seen a 20% jump in subscriptions outside of North America on a year-over-yea ...

Tags: Media, North America

Mexican F1 Preparations In High Gear

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Tags: Events and Attractions, North America

Haas F1 Owner Has 'No Regrets'

Haas F1 Owner Gene Haas insisted he has "no regrets so far" on entering F1 despite the "logistical headache in starting up a new American team," according to Ian Parkes of AUTOSPORT. Haas has turned to Ferrari to provide a "considerable number of parts to build his two cars but that does not mean th ...

Tags: Franchises, North America

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