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Eurosport Uses N.Y.C.'s Unique Backdrop To Promote US Open Coverage

Published in SportsBusiness Daily Global on 08 / 31 / 16

Eurosport is playing up N.Y.C.’s "never stop" attitude to promote its coverage of the US Open tennis tournament. The pan-European sports network is using the Big Apple’s reputation as “the city that never sleeps” in its marketing campaign for this year’s final grand sla...

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Tags: Media, North America, Europe

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