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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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07/29/14
CGI Announces Mexico City Race

Competitor Group Inc. is partnering with Mexican event production company As Deporte to bring the Rock ‘n’ Roll Marathon series to Mexico City, the U.S.-based company’s first foray into the Latin American market. The Rock ‘n’ Roll Mexico City Half Marathon will take pla ...

Tags: Events and Attractions, North America

07/28/14
Univ. Guadalajara Finalizes Broadcast Deal

On Friday, Liga MX side Universidad de Guadalajara signed its broadcast deal with Uno TV , which is owned by Carlos Slim's América Móvil, according to LA AFICION. With this agreement, the club's games will be "broadcast globally on the Internet through Uno TV and on Dish." Univ. de Gu ...

Tags: Media, North America

07/25/14
Mexico's 2015 Return To F1 Confirmed

Live events company CIE President Alejandro Soberon confirmed on Wednesday that Mexico is to return to the F1 calendar in '15 after a "23-year absence," according to Tony Goodson of REUTERS. Soberon said, "Start your engines, F1 will return to Mexico next year." CIE announced to the Mexican stock ex ...

Tags: Events and Attractions, North America

07/23/14
F1 Reportedly Returning To Mexico City

Sources said that F1 CEO Bernie Ecclestone last week signed a five-year contract "that will give Mexico City a spot" on F1's '15 calendar, according to REFORMA. Promoter CIE, which runs the Hermanos Rodriguez circuit, reached an agreement thanks to loans from Mexico's Federal Government and the gove ...

Tags: Events and Attractions, North America

07/23/14
Van Gaal's ManU Debut Leads U.S. Invasion

Fifty years after the Beatles' musical "invasion" of America, English football clubs are playing preseason matches in the U.S. "hoping to spark growth for the sport," according to the AFP. ManU, Tottenham, Liverpool, Arsenal and Man City will combine to play 16 matches on U.S. soil "in a follow on t ...

Tags: International Football, North America

07/23/14
AC Milan's U.S. Tour To Bring In $4.7M

Serie A side AC Milan's preseason tour of the U.S. and Canada will "reportedly bring in" as much as €3.5M ($4.7M) in revenue, more than Inter and Roma, according to FOOTBALL ITALIA. The club's four-game tour begins with Thursday's friendly with Olympiacos in Toronto. Milan will then take on Man ...

Tags: Finance, Europe, North America

07/22/14
World Cup To Boost Int'l Champions Cup

The early exit of several top nations at this year’s FIFA World Cup in Brazil "could be a blessing in disguise for this year’s Guinness International Champions Cup," according to HJ Mai of SPORTSBUSINESS JOURNAL. At least, that is the belief of Charlie Stillitano, CEO of tournament organ ...

Tags: Events and Attractions, North America

07/21/14
Organizers Say Venues Within Budget

Construction of six venues for the Toronto 2015 Pan Am and Parapan Games "is running behind schedule, including a new Hamilton stadium, a key venue that's now expected to be finished in September," according to the CANADIAN PRESS. The $145.7M Tim Hortons Field "was slated to open this month, a year ...

Tags: Facilities, North America

07/17/14
Barcelona Details New Tecate Partnership

Barcelona's partnership with Mexican beer brand Tecate , which makes Tecate the club's official Mexican sponsor until '19, will see Barcelona prepare a series of joint ventures to help the beer brand reinforce its market position. Analysis indicates that Barcelona has 25 million fans in Mexico, inc ...

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07/16/14
Chalak Mitra Group Buys CPL Champ

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Tags: Franchises, North America

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