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Mexican Formula 1 Grand Prix To Emphasize Day Of The Dead

Published in SportsBusiness Daily Global on 07 / 24 / 17

Mexican Grand Prix organizers "are planning to bring more" of a flavor of the country's Day of the Dead festivities to this year's race, after "previous reticence" due to Formula 1's "inherent danger and tragic past," according to Alan Baldwin of REUTERS. The Oct. 29 race precedes the annual "D...

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Tags: Events and Attractions, North America

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Under Armour Adds 49ers' Jarryd Hayne

NFL San Francisco 49ers player Jarryd Hayne "has landed his first lucrative sponsorship deal" after securing a contract with sporting apparel brand Under Armour, according to Michael Chammas of the SYDNEY MORNING HERALD. The deal with Under Armour has put Hayne in "illustrious company" alongside U.S ...

Tags: Marketing and Sponsorship, Australia, North America

NFL Attracts 250K Viewers On Sat.1

German free-to-air TV channel Sat.1 "recorded a quarter million viewers for its broadcast of the NFL season opener," according to Manuel Nunez Sanchez of QUOTENMETER. The 30-minute pregame show obtained an 8.9% market share, along with 13.4% in the target demographic 14-49. The market shares increas ...

Tags: Media, Europe, North America

Hayne Frustrated With Media 'Circus'

Australian NFL player Jarryd Hayne has expressed the "first genuine sign of frustration" in the circus that has become "the story of the pre-season," according to Michael Chammas of the SYDNEY MORNING HERALD. Hayne: "Every man and their dog has been interviewed about me. Every day there's someone ne ...

Tags: Media, North America

Richmond 2015 Signs Insurer Markel

2015 Int'l Cycling Union (UCI) Road World Championships organizer Richmond 2015 announced that insurer Markel Corp. joined its team of corporate partners for the nine-day cycling event to be held in Richmond, Va., later this month. Markel has been designated as the official specialty insurer of ...

Tags: Marketing and Sponsorship, North America

U.S. Soccer Replaces Matildas With Haiti

U.S. Soccer has found a new opponent for its World Cup-winning women's national team after Haiti agreed to replace Australia for next week's two-game series. U.S. Soccer announced Haiti as the new opponent late Thursday evening. Original opponent Australia withdrew from the matches after a pay dispu ...

Tags: Events and Attractions, Australia, North America

NRL Considers Return To California

Haynemania has the National Rugby League considering a return to California -- 28 years after "the disaster that was Peter Sterling and the unbreakable Origin banner," according to Nick Walshaw of the Sydney DAILY TELEGRAPH. NRL CEO Dave Smith and Head of Football Todd Greenberg both gave "stro ...

Tags: Events and Attractions, Australia, North America

Mexico To Host FIBA 3x3 World Tour

Mexico will host a stop of the FIBA 3x3 World Tour for the first time from Wednesday-Thursday, according to LA AFICIÓN. The site of the event will be Mexico City's Estadio Olímpico Universitario. Three-on-three is a recreational form of basketball that FIBA is promoting and " ...

Tags: Events and Attractions, North America

Quiksilver Files For Bankruptcy In U.S.

Action sports brand Quiksilver will "cut 80 jobs" after filing for bankruptcy with a "plan to hand control over to lender Oaktree Capital Management," according to Hannah Madans of the ORANGE COUNTY REGISTER. Affiliates of Oaktree "will supply the chain" with the $175M financing it "needs to get thr ...

Tags: Finance, North America

MLS Eyes Tournament With EPL, FA Cup Winners

The Premier League champions and FA Cup winners "could take on their American counterparts in a biennial tournament in New York under a proposal made by Major League Soccer" on Tuesday, according to Oliver Kay of the LONDON TIMES. MLS Commissioner Don Garber said that "he has yet to discuss the i ...

Tags: Events and Attractions, United Kingdom, North America

Matildas' U.S. Tour Canceled

The Australian women's national football team's two-match series in the U.S. against the Women's World Cup champions "has been called off as negotiations continue to stall over a new collective bargaining agreement," according to the AAP. The Professional Footballers' Australia said that "the tour ...

Tags: Events and Attractions, Australia, North America

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