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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Sportsnet Lands Tour De France Rights

Doping scandals have not "dampened Canadian broadcaster interest in the prestigious French cycling event," the Tour de France, according to Etan Vlessing of the HOLLYWOOD REPORTER. Cable sports channel Sportsnet "has signed a six-year agreement to air the Tour de France, starting in '14 and stretchi ...

Tags: Media, North America

ATP Partners With Emirates

Dubai-based airline Emirates agreed to a five-year sponsorship with the ATP Thursday that will make it the official airline of the ATP World Tour as well as the new title sponsor of the ATP rankings beginning Tuesday. As part of the deal, Emirates will also become the official platinum partner of th ...

Tags: Marketing and Sponsorship, Middle East, North America, Europe, Australia

Delta Air Lines Signs On As WBC Partner

U.S. tourism marketing organization Brand USA and Delta Air Lines have signed on as global partners for the 2013 World Baseball Classic. Both sponsors will be incorporated into all aspects of the event, with full integration across the seven venues of the tournament and on all media platforms worldw ...

Tags: Marketing and Sponsorship, North America

Caribbean T20 League Launched

A new franchise-based Twenty20 cricket tournament, the Caribbean Premier League, "has been launched" by merchant bank Verus Int'l, according to IANS. The CPL will see each franchise team "being built around Caribbean players complemented by a few int'l stars." West Indies Cricket Board President Jul ...

Tags: Leagues and Governing Bodies, North America

Oakley Suing McIlroy, Nike Over Contract

Oakley has "sued golfer Rory McIlroy and Nike, saying they breached the world's top-ranked golfer's existing contract" when he signed with Nike, according to Lester Munson of ESPN. A lawsuit filed Dec. 10 in federal court in the U.S. alleged that Oakley "tried to use its 'right of first refusal' to ...

Tags: Marketing and Sponsorship, North America, United Kingdom

Coke Leaves Unique London Legacy

With less than 100 days to go before the London Games, Coca-Cola VP of Global Partnerships and Experiential Marketing Scott McCune set a lofty goal for the company’s Olympic marketing program. McCune said, “Our benchmark is that our annual report for 2010 said that the FIFA World Cup dro ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Beckham Will Not Join Perth Glory

Australian A-League Perth Glory Owner TONY SAGE "has given up hope of luring DAVID BECKHAM to Australia following a chance meeting with the former England captain in London this week," according to the PA. Sage bumped into Beckham at the premier of the Spice Girls-inspired stage show "Viva Forev ...

Tags: People and Pop Culture, North America, Australia

Toronto Raptors Team Up With Peak

The NBA Toronto Raptors introduced Chinese sports apparel manufacturer Peak Sports as the team’s newest corporate partner. The Raptors are the first professional sports team in Canada sponsored by a China-based company. The four-year partnership announcement was made at an event that included ...

Tags: Marketing and Sponsorship, North America, China

Mexican Football Adds Sponsorship

The Mexican Football Federation (FMF) has agreed to a partnership with food company Nature Nutrition ( FMF ). MAQUINA DO ESPORTE reported that the deal is for one-and-a-half years. Terms of the deal "were not disclosed." Apart from Nature Nutrition, the FMF has 14 other sponsorship deals including s ...

Tags: North America, Marketing and Sponsorship

Nike Sponsors United Soccer League

Nike said that it is "taking over as sponsor" of the United Soccer League three years after the company sold its majority stake in the minor league circuit, according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. Nike inherited ownership of the USL in '07 when it acquired U.K.-based football bra ...

Tags: Marketing and Sponsorship, North America

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