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MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

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Tags: Marketing and Sponsorship, Europe, North America

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McIlroy, Omega Ink Watch Sponsorship

Omega has signed Northern Ireland's Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg N ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Centerplate Acquires The Lindley Group

U.S. food vendor Centerplate, an event hospitality partner at North American sports stadiums, entertainment venues and convention centers, has merged with U.K. hospitality-services provider The Lindley Group. Terms of the deal were not disclosed. Jointly, the new company will continue to provid ...

Tags: Marketing and Sponsorship, United Kingdom, North America

ESPN, Turkish Airlines Team Up On Doc

Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines," which profiles the culture and passion for basketball within the world's most iconic cities. The new partnership takes viewers through four premier destinations that Turkish ...

Tags: Marketing and Sponsorship, Europe, North America

Adidas Markets Messi In U.S.

Adidas believes that FC Barcelona's Lionel Messi is "such a transcendent star, it would be silly NOT to try” to promote him in the U.S., according to Brian Shactman of CNBC.com. Messi is “the best soccer player in the world but he's virtually unknown” stateside. Adidas America Socc ...

Tags: Marketing and Sponsorship, North America, Europe

PGA, Bose Agree To China-Based Deal

The PGA Tour Monday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ca ...

Tags: Marketing and Sponsorship, North America, China

Perform, Sporting News Brand Team Up

Perform Group and American City Business Journals have struck a major joint venture to combine Perform's U.S. sports assets, including its popular ePlayer sports video service, with ACBJ's Sporting News brand. The new company, Perform Sporting News Limited, will operate under the brand name Spo ...

Tags: Media, North America, United Kingdom

Int'l Brands Squeezing China Market

Int'l sport brands "continue to make gains in China despite a shrinking market," with Nike posting profits in its third quarter financial report, according to WANT CHINA TIMES. Adidas "also reported a 15% jump in its China sales last year." Chinese Key Solution Sports Consulting Founder Zhang Qing s ...

Tags: Finance, China, North America

Usain Bolt Endorsing Samsung Camera

Samsung has selected Usain Bolt as global endorser for the company's newest product, a mirrorless camera called the Smart Camera NX300. Samsung will also be working with the Usain Bolt Foundation to host the NX Junior Photographers project in Bolt's native country, Jamaica. The project will provide ...

Tags: Marketing and Sponsorship, North America

Trump Vows To Fight Wind Farm

U.S. billionaire Donald Trump "pulled the plug on any future investment" on his £750M ($1.1B) golf resort in Aberdeenshire, Scotland after the government approved a "monstrous" offshore wind farm, according to Frank Urquhart of the SCOTSMAN. Trump, however, vowed to spend "whatever it takes" t ...

Tags: Facilities, United Kingdom, North America

NBC Hires Lowe For EPL Coverage

ESPN reporter-presenter Rebecca Lowe "has landed a big broadcasting job in America as the lead host of NBC's coverage of the Premier League," according to Charles Sale of the London DAILY MAIL. Lowe is going to be based at NBC's new headquarters in Stamford, Connecticut "where she will anchor five ...

Tags: Media, North America

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