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Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

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Tags: People and Pop Culture, United Kingdom, North America

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Ecuador Spending $3.8M On Super Bowl Ad

Amid the "usual beer, potato chip, and GoDaddy ads, Ecuador will be making history by becoming the first foreign country to have a tourism commercial during the Super Bowl," according to Greg Keraghosian of YAHOO. The 30-second ad will be to the tune of "All You Need Is Love," by the Beatles, as it ...

Tags: Marketing and Sponsorship, South America, North America

L.A. Dodgers Could Sell Stake In Club

The Dodgers "are in negotiations to sell a minority ownership share to a group of South Korean investors," according to a source cited by Bill Shaikin of the L.A. TIMES. But the source said there is "zero" chance Dodgers owner Guggenheim Baseball Management "would surrender control of the team in th ...

Tags: Franchises, North America, Asia

WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, North America

Women's Players Drop Legal Battle

Players who had begun legal action over the "use of artificial surfaces at this year's Women's World Cup have dropped their case," according to Simon Evans of REUTERS. A group of elite women's players had sued FIFA and the Canadian Soccer Association, arguing that artificial turf surfaces for the t ...

Tags: International Football, North America

Adidas To Sign 500 NFL, MLB Players

Adidas Group North America President Mark King said that the company’s U.S. arm "has the go-ahead to sign" as many as 250 players from both the NFL and MLB over the next three years, "up from a total of fewer than 40 now," according to Sara Germano of the WALL STREET JOURNAL. This announcement ...

Tags: Marketing and Sponsorship, Europe, North America

Chivas Rumored To Be On Sale

Rumors of a possible sale of Liga MX side Chivas Guadalajara by Owners Jorge Vergara and Angelica Fuentes "persist once again, and this time there is evidence that major changes are afoot at Chivas," according to Tom Marshall of ESPN. A document signed by Fuentes indicated that "an extraordinary gen ...

Tags: Franchises, North America

Brazilian Clubs Making U.S. Inroads

European teams "have been making inroads into the U.S." with transfer deals, franchise partnerships and preseason tours and now Brazilian clubs are "seeking a slice of the action on and off the field," according to Andrew Downie of REUTERS. Brazilians are investing in U.S. clubs and two Brasileiro s ...

Tags: International Football, Brazil, North America

Women Offer FIFA 'Good-Faith' Proposal

A lawyer for players at this year's women's World Cup, trying to "settle a lawsuit" against FIFA, said that they "will play on artificial turf as long as the final matches are on natural grass," according to Frank Pingue of REUTERS. The proposal is the "latest twist in a rolling dispute that picked ...

Tags: International Football, North America

Adidas Unveils 'Superstar' Shoe Campaign

Adidas has unveiled a "contrarian" campaign for its "Superstar" shoe, with brand ambassadors David Beckham, singers Pharrell and Rita Ora and NBA Portland Trail Blazers player Damian Lilllard all "questioning the role of social media in personal validation," according to Shona Ghosh of MARKETIN ...

Tags: Marketing and Sponsorship, North America, United Kingdom

Mexican Athletes Awaiting Prizemoney

Mexico captured 332 medals -- 115 gold, 106 silver and 111 bronze -- during the 2014 Central American & Caribbean Games. The "athletes are still waiting for Mexico's National Commission for Physical Culture and Sport (CONADE) to provide information about the distribution of the economic rewards ...

Tags: Olympics, North America

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