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New F1 Owner Liberty Media Pushing For More U.S. Grand Prix Circuits

Published in SportsBusiness Daily Global on 10 / 24 / 16

The U.S. Grand Prix has had 10 homes, more than any other grand prix, and according to Formula One’s new owners, Liberty Media, "that number is about to increase," according to Paul Weaver of the London GUARDIAN. There is talk of another race -- perhaps two, with L.A., Las Vegas and New J...

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Tags: Leagues and Governing Bodies, North America

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NFL Targets German Fan Base

With the new season set to kick off on Thursday, the NFL is betting on free-to-air TV coverage and social media to reach and expand its German fan base. The league has seen a drastic increase in viewership after returning to free-TV last season through a three-year media deal with German media corp. ...

Tags: Media, North America, Europe

Barcelona May Field Women's Team in U.S.

Barcelona President Josep Maria Bartomeu said that the club is "interested in creating a women's football team" to play in America's National Women's Soccer League, according to the London GUARDIAN. Barcelona opened new offices in N.Y. this week and Bartomeu said that the club "was looking at variou ...

Tags: International Football, Europe, North America

Penske Compares Formula E To Start-Up

Formula E Team Owner Jay Penske is “not at all” worried about the series’ recently revealed $68.4M loss for its inaugural ’14-15 season. The electric racing series’ financial accounts also showed it generated only $3.1M of its total revenue of $23.1M from sponsorship de ...

Tags: Leagues and Governing Bodies, Europe, North America

Formula E Drivers To Race Gamers

Ten video gamers will take on Formula E racing drivers in a virtual "ePrix" in Las Vegas in January with $1M in prize money to be won, organizers of the electric series announced on Thursday, according to Alan Baldwin of REUTERS. Formula E CEO Alejandro Agag said that the 10 members of the publ ...

Tags: Events and Attractions, North America

WBSC Announces Broadcast Rights

The World Baseball Softball Confederation announced broadcast rights agreements in the Americas, Asia and Oceania for the WBSC Women's Baseball World Cup 2016, which opens on Saturday in Gijang, Republic of Korea. The host broadcasting rights of the VII Women's Baseball World Cup in Gijang have been ...

Tags: Media, Asia, South America, North America

CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing int'l rugby playe ...

Tags: Marketing and Sponsorship, North America

Eurosport Uses N.Y.C. To Promote US Open

Eurosport is playing up N.Y.C.’s "never stop" attitude to promote its coverage of the US Open tennis tournament. The pan-European sports network is using the Big Apple’s reputation as “the city that never sleeps” in its marketing campaign for this year’s final grand sla ...

Tags: Media, North America, Europe

World Rugby To Support Expansion

World Rugby CEO Brett Gosper said that the organization "would support North American teams joining the Pro12," according to the BBC. Pro12 officials "have held talks" that could lead to U.S. and Canadian sides being involved in the future. Gosper: "We'd be supportive of any competitions includ ...

Tags: Leagues and Governing Bodies, North America

Pro12 In Talks About Expansion

The Pro12, the "only professional cross-border league in Europe, is considering expanding into North America" as organizers look at ways of "closing the financial gap" with the Premiership and Top14, according to Paul Rees of the London GUARDIAN. Pro12 officials will "next month fly out to meet repr ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

Schiller Leaves America's Cup Post

Former USOC Exec Dir Harvey Schiller will focus on baseball’s return to the Olympics, USA Team Handball and a long-delayed shoulder replacement surgery once he steps down from his job as commercial commissioner of America’s Cup on Aug. 31. Schiller is leaving the body nine months before ...

Tags: Leagues and Governing Bodies, North America

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