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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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BeIN Looking To Expand Its Reach

Al Jazeera-owned beIN Sport's initial reach and programming slate "pale compared to giants like ESPN and NBC Sports Network," but the "newbie is betting that smart marketing can help it compete," according to Andrew McMains of ADWEEK. beIN has hired TBWA\Chiat\Day, N.Y., “to create ads in the ...

Tags: Media, North America

Beer Sponsorships Hit $1.4B Globally

A report from Sponsorship Today revealed that global sponsorship from beer brands has reached $1.4B per year. A major survey of the top 420 deals worldwide shows a spend level of $1.03B and it is estimated that smaller sports properties earn a further $400M from beer sponsorship. Sponsorship Today E ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Four Bids Entered For '19 Pan Am Games

The Pan American Sports Organization named La Punta, Argentina; Santiago, Chile; Lima, Peru; and Puerto Ordaz, Venezuela "as the four cities that submitted bids for the 2019 Pan Am Games," according to ISPORTCONNECT. Each city is vying for its first opportunity to host the Games, though Venezuela an ...

Tags: Events and Attractions, South America, North America

Nike, Adidas Monitor Match-Fixing Ordeal

The stakes "could not be much higher for the world's top two sporting goods companies" -- No. 1 Nike and No. 2 adidas -- as the global football match-fixing scandal unfolds, according to Allan Brettman of the Portland OREGONIAN. Both companies sponsor national federations, club teams and standout fo ...

Tags: Marketing and Sponsorship, Europe, North America

Dick Vitale To Call Final Four On ESPN Int'l

DICK VITALE will call the NCAA Final Four games on ESPN Int'l, marking the first time a "voice synonymous with college basketball will be heard only outside" the U.S., according to the AP. Vitale will work a semifinal and the championship for ESPN Int'l, his first time announcing the Final Four. T ...

Tags: People and Pop Culture, North America

NFL Sells Out Both London 2013 Games

The NFL has sold out both games scheduled for London in '13, according to Paolo Bandini of the London GUARDIAN. NFL Commissioner Roger Goodell hailed the news as "evidence of the league's growing support" in the U.K., and "left the door open to the possibility of one day placing a franchise in Londo ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

Estadio Sonora Shines In Debut

Estadio Sonora in Mexico, a $31M investment by the local government, is "strategically located in the center of a still-developing complex in the western part of Hermosillo, with a design inspired by the nearby Pinacate volcano," according to Alden Gonzalez of MLB.com. The venue is spread over 10 ac ...

Tags: Facilities, North America

Scorpion Deal Too Late For '13 Season

F1 CEO Bernie Ecclestone "has played down the chances of HRT suitors Scorpion Racing winning an entry for the 2013 championship," according to Sam Tremayne of AUTOSPORT. A group of Canadian and American investors is "pushing to try and secure HRT's entry for the forthcoming F1 campaign." Ecclestone ...

Tags: Leagues and Governing Bodies, Europe, North America

Univision Deportes, ESPN Agree To Deal

Univision Deportes and ESPN have formalized an alliance to increase the reach of the Mexican national football team in the U.S. The agreement grants ESPN’s English-language networks and digital platforms the media rights to Mexico’s home FIFA World Cup qualifying matches and int'l frien ...

Tags: Media, North America

Edmonton To Host Triathlon In 2014

Edmonton Triathlon Academy CEO Sheila O'Kelly "had to embark on a global journey" to bring the 2014 Int'l Triathlon Union's world championship to Edmonton, Canada, according to Chris Oleary of the EDMONTON JOURNAL. From Auckland, New Zealand to Edmonton, "with all of the appropriate letters crossed ...

Tags: Events and Attractions, North America

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