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Creative Agency Sid Lee Wins Four-Year Contract With Canadian Olympic Committee

Published in SportsBusiness Daily Global on 12 / 01 / 16

Sid Lee has won a four-year contract as creative agency of record for the Canadian Olympic Committee, giving the int'l marketing shop control of Team Canada's campaigns for the 2018 PyeongChang and 2020 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now or Never" brand campaign for the...

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Tags: Olympics, North America

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Hangin' With ... Kurt Warner

KURT WARNER is a former Super Bowl MVP and an early investor in the Elite Football League of India. The subcontinent's first and only professional American football league made its debut in '12 and is scheduled to kick off its second season this November. As a league investor, Warner has followed ...

Tags: People and Pop Culture, North America, India

U.S. Prosecutor To Monitor FIFA Reform

FIFA has been warned by the U.S. prosecutor at the center of the investigation into its affairs that its reform plans should not be "superficial," according to Simon Evans of REUTERS. Kelly T. Currie, acting U.S. Attorney for the Eastern District of N.Y., whose office indicted nine football official ...

Tags: International Football, North America

Fox Set To Kick Off Bundesliga Coverage

When defending champion Bayern Munich takes on Hamburg to kick off the ’15-16 Bundesliga season this Friday, it will also mark the beginning of Fox Sports as the new U.S. home for Germany’s top professional football league. Fox Sports will live broadcast all 306 Bundesliga matches across ...

Tags: Media, Europe, North America

NBC Re-Ups With EPL For Six Years

NBC Sports Group renewed its deal for the EPL’s U.S. media rights in a precedent-setting six-year deal, beating out competing bids from Fox Sports Group and beIN Sport. To date, the EPL has limited its media-rights deals to three years, but in this round of bidding it opted for NBC’s six ...

Tags: Media, United Kingdom, North America

Adidas Struggles To Catch Up With Nike

Nike "has built up" a nearly 60% share of the U.S. market for trainers, according Whipp & Shotter of the FINANCIAL TIMES. Adidas has just 4.4%. The German group "is far more competitive in sports clothing and markets outside the US." The duo is "neck-and-neck in western Europe," adidas "is a lon ...

Tags: Finance, Europe, North America

Report: Mexico To Host Five NFL Games

AS.com reported that the NFL "will play five regular season games, one per season, in Mexico" starting in '17 or '18, according to SPORTS ILLUSTRATED. The NFL recently said that it "was looking to play more international games and looking at potential sites in Germany, Mexico and Brazil." NFL Mexi ...

Tags: Leagues and Governing Bodies, North America

Lime Announces $28M JAAA Deal

Lime and Flow Jamaica announced a $28M exclusive two-year telecom sponsorship deal "with the Jamaica Athletics Administrative Association," according to Howard Walker of the JAMAICA OBSERVER. The deal will see the merged telecom provider "affixing its name to JAAA's events, including the Senior an ...

Tags: Marketing and Sponsorship, North America

NFL On Track For London Franchise

NFL Commissioner Roger Goodell's goal of a London-based NFL franchise "is well-known, but by no means is it a forgone conclusion," according to Melissa Jacobs of the London GUARDIAN. But the signs of success "are increasingly there." The league will again play three games in London this season, but ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

Streaming Service FuboTV Secures $4M

N.Y.-based fuboTV, an online provider of live football content, announced on Tuesday that it has raised $4M in Series A funding. Since going live Jan. 8, fuboTV, whose OTT streaming provides access to numerous int'l football leagues including La Liga, Serie A and Ligue 1, has raised $5.6M in funding ...

Tags: North America, Finance

WSL Receives Interest From New Partners

The World Surf League has received massive interest from potential new media and commercial partners after the shark attack on Australian Mick Fanning. “Our phones have been ringing non-stop,” said Dave Prodan, VP of Communications for the WSL. While declining to name any of the int ...

Tags: Marketing and Sponsorship, North America, Australia

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