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NBA Signs Marriott As Official Hotel Of International Games During '15-16 Season

Published in SportsBusiness Daily Global on 07 / 31 / 15

The NBA has signed a sponsorship deal with Marriott that makes the company the official hotel of several int'l NBA events throughout the ‘15-16 season. The deal begins in Johannesburg, South Africa, for the upcoming NBA Africa Game on Saturday and also includes the '15 NBA Canada Series that f...

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Tags: Marketing and Sponsorship, North America

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Umbro Canada In Bankruptcy Prooceedings

Umbro’s Canadian licensee and distributor owes creditors nearly $41M and has until August to "file a reorganization proposal with the Province of Ontario’s Superior Court of Justice," according to Bob Mackin of WORLD FOOTBALL INSIDER. RMP Athletic Locker and sister company Core Spor ...

Tags: Finance, North America

Broadcasters Announced For 2015 CPL

The global broadcasters for the 2015 Caribbean Premier League tournament have been announced, ensuring that the tournament will reach over 200 million households across the world. Broadcasters such as Sony Six (India, Sri Lanka, Bangladesh, Nepal and Maldives), BT Sport (U.K.), Guardian Group (Cari ...

Tags: Media, North America

Chuck Blazer's Plea Deal Unsealed

A plea agreement unsealed by a federal judge on Monday showed that former U.S. football official Chuck Blazer was "providing information to federal prosecutors looking into corruption" in FIFA for nearly a year and a half while still a member of FIFA's ruling exec committee, according to Andrew Das ...

Tags: International Football, North America

Aviva Inks Deal With Tennis Canada

Tennis Canada and Aviva on Thursday announced a multi-year partnership that includes naming rights to York Univ.'s tennis stadium in Toronto through '25. The York Univ. facility will now be known as Aviva Centre. Per the deal, the insurance company receives platinum and insurance sponsorship rights ...

Tags: Marketing and Sponsorship, North America

New Hope For NY/NJ F1 Race

F1 CEO Bernie Ecclestone "has held fresh talks about resurrecting the New Jersey Formula 1 race," despite the event appearing to be "dead in the water," according to Adam Cooper of MOTORSPORT. Billed as the Grand Prix of America, the street race at Port Imperial "appeared on the provisional calendar ...

Tags: Events and Attractions, North America

Liga MX Side Chiapas Makes Payments

On Tuesday, Liga MX side Chiapas was "in the eye of the hurricane for the two months of payments it owed to its players," a quantity of 25M Mexican pesos ($1.62M), according to Jesús Hernández Téllez of LA AFICIÓN. But at 9pm local time on Tuesday, club Chair Carlos L&oac ...

Tags: Finance, North America

WWC Attendance Struggles Continue

Canada "remains underwhelmed" by the FIFA Women's World Cup, with a "combined total of 21,861 fans showing up for four opening-round games in two cities" on Tuesday, according to Kevin Baxter of the L.A. TIMES. Empty seats were "especially noticeable at Montreal's massive Olympic Stadium, where atte ...

Tags: Events and Attractions, North America

PepsiCo, Champions League Team Up

PepsiCo has become the latest global partner of the UEFA Champions League, and the competition's first in the soft drinks category. The U.S. food and beverage corporation formally announced the deal on Tuesday. PepsiCo will use its Lay's, Gatorade and Pepsi brands to lead its association with the Eu ...

Tags: Marketing and Sponsorship, Europe, North America

Enterprise Inks Deal With Europa League

Enterprise Rent-A-Car will become a global partner of the UEFA Europa League, according to a source close to the deal. The U.S.-based car rental company will sign a three-year deal with European football's governing body for the '15-18 rights cycle. As an official partner of the UEFA’s second ...

Tags: Marketing and Sponsorship, Europe, North America

Rugby Game In Philly Canceled

A proposed August game between Premiership rugby side Leicester and the National Rugby Football League club Rough Riders, a team that was set to include overseas professionals and American converts from college and professional football, "has been cancelled," according to Martin Pengelly of the Lond ...

Tags: Events and Attractions, United Kingdom, North America

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