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Athletics Competition Between Great Britain, U.S. Will Take Place In London In '18

Published in SportsBusiness Daily Global on 08 / 17 / 17

The "cream of Britain's track and field athletes will take on their American counterparts in an innovative new competition" called "The Meet" at the London Stadium next year, according to Adam Shergold of the London DAILY MAIL. The "fast-paced, two-hour event" will feature running, jumping, hurdles ...

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Tags: Events and Attractions, United Kingdom, North America

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Execs Expect Philly Match To Sellout

Premiership Rugby expects its game between Newcastle and Saracens in Philadelphia on Sept. 16 to sell out, according to Martin Pengelly of the London GUARDIAN. Execs from the league, Saracens and promoter AEG said that they were "not concerned that the September game, the first in a new four-year de ...

Tags: Events and Attractions, North America

U.S. Banks Financing Sports Stadiums

U.S. banks that have carved out a "lucrative niche financing the construction and renovation of sports stadia are making a push into Europe," according to Davies & Slater of REUTERS. Goldman Sachs and Bank of America Merrill Lynch "dominate the sector," using stock and bond issues, the sale ...

Tags: Finance, North America, Europe

McGregor's Reebok Deal Expires

Conor McGregor’s apparel deal with Reebok expired, leaving the UFC fighter "free to sign with any other sports brand for his upcoming boxing match with Floyd Mayweather," according to Tony Connelly of THE DRUM. The 28-year-old mixed martial artist’s bout with Mayweather on Aug. 26 is "an ...

Tags: Marketing and Sponsorship, North America

Hosting 2026 Games Would Cost Calgary C$2B

The Calgary City Council on Monday learned hosting the 2026 Winter Games would require more than C$2B ($1.5B) in public funding and "risks running a massive operating deficit," according to Annalise Klingbeil of the CALGARY HERALD. The Calgary Bid Exploration Committee "told council members the pric ...

Tags: Olympics, North America

McDonald's, IOC End Games Sponsorship

McDonald’s "ended its decades-long sponsorship of the Olympic Games," becoming the latest U.S. company to "pull support and marking the latest financial blow to the body that runs the world’s biggest sporting event," according to Murad Ahmed of the FINANCIAL TIMES. On Friday, the IOC and ...

Tags: Olympics, North America

Megacable Files Suit Against Chivas TV

Mexican telecom Megacable took legal action against Chivas TV after "the deactivation of 50,000 signals that were acquired for the Liga MX match between Chivas Guadalajara and Tigres," according to NOTIMEX. Megacable Dir General Enrique Yamuni said that "they had an agreement, and signals had b ...

Tags: Media, North America

Toyota Canada Partners With Four Sports

Toyota Canada announced partnerships with four of Canada's National Sports Organizations. The company will be the official mobility sponsor and official vehicle of Canada Basketball, Canada Soccer, Freestyle Canada and Wheelchair Basketball Canada. As a sponsor, the company will support el ...

Tags: Marketing and Sponsorship, North America

CPC, Pfizer Canada Renew Partnership

The Canadian Paralympic Committee and Pfizer Canada announced the renewal of their partnership agreement of more than C$1M ($749,200) through '19. The partnership will focus on the health benefits of inclusive sports opportunities for all Canadians, supporting the Canadian Paralympic Team and invest ...

Tags: Olympics, North America

GoDaddy CEO Attends F1 Canadian GP

GoDaddy CEO Blake Irving was at Sunday's Formula 1 Canadian Grand Prix in Montreal as a guest of the McLaren team, according to a source familiar with the matter, at a time when entities in F1 are increasingly trying to land U.S.-based sponsors. Arizona-based GoDaddy sponsored Danica Patrick for nea ...

Tags: Marketing and Sponsorship, North America

Canadian GP To Stay Until At Least '29

The Canadian Grand Prix will run at Circuit Gilles Villeneuve until at least '29, according to the CANADIAN PRESS. Montreal Mayor Denis Coderre and representatives of the federal and Quebec governments on Friday pledged C$98.2M ($73M) to a five-year extension of a contract with Formula 1 owner Liber ...

Tags: Events and Attractions, North America

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