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Qatar Airways Increases Sponsorship Of Formula E, Will Title Sponsor Two Races

Published in SportsBusiness Daily Global on 01 / 23 / 18

Qatar Airways announced it enhanced its sponsorship of Formula E. The new three-season deal will see Qatar Airways continue its title sponsorship of the Paris ePrix and also become the title sponsor of the New York City ePrix, which will take place from July 14-15. Qatar Airways will also be the off...

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Tags: Marketing and Sponsorship, Europe, North America

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Canadian Minister Pushing For Calgary Bid

Canada Minister of Sport Kent Hehr is "pushing for Calgary to bid for the 2026 Winter Olympics" and said that the legacy from the last time the western Canadian city hosted the Games "was worth it," a report on Friday revealed, according to Frank Pingue of REUTERS. At a time when "many cities have p ...

Tags: Olympics, North America

Marchionne Says F1 Is Walking A Tightrope

Formula 1 "is walking a tightrope" as Liberty Media plans to "grow the sport" in the U.S., Ferrari Chair Sergio Marchionne warned, according to Alan Baldwin of REUTERS. Marchionne, who is also CEO of Fiat Chrysler, "recognized there was a big opportunity to win new audiences" in the U.S. but sa ...

Tags: Franchises, North America

Vonn Unveils Under Armour Skiwear Line

Skier Lindsey Vonn on Thursday at an event in Canada took "the wraps off the Lindsey Vonn Signature Collection, a tight skiwear capsule from longtime sponsor Under Armour," according to Jean Palmieri of WOMEN'S WEAR DAILY. The line is "available for pre-sale" on UA's website, with "select pieces bei ...

Tags: Marketing and Sponsorship, North America

Silver Calls NBA's In-Season Int'l Games "Tough"

The NBA will stage two regular-season games in Mexico City next week, as the Brooklyn Nets will play the Oklahoma City Thunder on Dec. 7 and the Miami Heat on Dec. 9, but Commissioner Adam Silver acknowledged it is "tough" to play more in-season games due to travel considerations. Silver said, "We'v ...

Tags: Events and Attractions, North America

Chivas To Sign Motor Oil Brand Akron

Liga MX side Chivas Guadalajara "is on the verge of signing a 10-year contract that would see Estadio Chivas renamed Estadio Akron," according to Aldo Lara of MARCA. The Mexican motor oil brand "is reportedly returning to Chivas, this time as a commercial partner." An "official agreement is expected ...

Tags: Facilities, North America

Plans Drawn Up For Women-Only Series

Plans have been drawn up to stage a "historic women-only motor racing championship," which could be launched in '19, according to Philip Duncan of the PA. In a proposal circulated earlier this year, "the potentially groundbreaking series intends to see women drivers compete at six races" -- fiv ...

Tags: Leagues and Governing Bodies, Europe, North America

F1 Scouts Downtown Miami For Possible GP

Formula 1 is "actively scouting" downtown Miami as a potential site for a new Grand Prix, according to David Smiley of the MIAMI HERALD. Execs and engineers with the global racing brand were in the city this month, "meeting with Miami’s new mayor and the city’s head of film and cult ...

Tags: Events and Attractions, North America

FIFA Officials Approached Over Bribes

Former Colombia Football Federation (FCF) President Luis Bedoya told a N.Y. courtroom on Monday that he was "approached over potential bribe payments to back Qatar’s bid" to host the 2022 World Cup, according to Oliver Laughland of the London GUARDIAN. Bedoya, who pleaded guilty to corruption ...

Tags: International Football, Middle East, South America, North America

Mexico City To Get An NBA Academy

The NBA "will announce a new basketball development and training academy in Mexico City during the Global Games" on Dec. 7 and 9, according to Jonathan Givony of ESPN.com. The announcement will be made in conjunction with Mexico's National Commission for Physical Culture & Sport (CONADE) and the ...

Tags: Leagues and Governing Bodies, North America

SLC Committee Meets For First Time

Members of Salt Lake City's Olympic Exploratory Committee met formally on Monday for the first time since being formed last month "to assess the possibility of bidding on the 2026 or 2030 Winter Games," according to Aaron Falk of the Salt Lake Tribune. Fraser Bullock, the committee's co-chair and th ...

Tags: Olympics, North America

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