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Leaders: Citi, AT&T Execs Explain Reasons For Not Renewing USOC Deals

Published in SportsBusiness Daily Global on 03 / 23 / 17

Citi did not renew its U.S. Olympic Committee sponsorship because its payment card business could not activate the Games without conflicting with global IOC sponsor Visa, Global Managing Dir of Sponsorships & Marketing Tina Davis confirmed Wednesday. “For us, it was in 2015, our [paym...

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Tags: Marketing and Sponsorship, North America

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Marvel Jumps Into Action Sports

Iron Man and Captain America may soon become regular sightings on slopes and skate parks around the world with Marvel pushing into the action sports category. The Disney-owned company, which is best known for its comic book superheroes and blockbuster movies, is making a “concerted push into t ...

Tags: Marketing and Sponsorship, North America, South America, Europe

Intel Buys 3D Firm Replay

Intel took another step into what CEO Brian Krzanich has called the "digitization of sports" with the purchase of Israeli 3D video technology firm Replay Technologies on Wednesday, according to Elizabeth Weise of USA TODAY. Intel has been "focusing on finding new technologies that make use of its ch ...

Tags: Media, North America

Formula E Heads To Mexico City

Mexico City will host its first Formula E ePrix this Saturday at the Autódromo Hermanos Rodríguez. The fifth round of the ’15-16 season will be contested on an 18 turn, 2.1km track layout -- the shortest on this year’s Formula E calendar -- over 43 laps. The venue, which we ...

Tags: Events and Attractions, North America

CSM Adds Matt Grandis To U.S. Office

CSM Sports & Entertainment has hired MATT GRANDIS as its Senior VP of Business Development in North America. In the newly created role, Grandis will help develop the North American operations of the U.K.-based agency. "That encompasses a vari ...

Tags: People and Pop Culture, North America, United Kingdom

UFC Exec Looking For Return To Mexico

UFC is "close to announcing a fourth event in Mexico," according to Carlos Contreras Legaspi of LA AFICIÓN. Conditions in the sport, however, "change every day," and UFC Latin America VP Jamie Pollack said that fans "should expect an announcement soon." Pollack: "We have had three events ...

Tags: Leagues and Governing Bodies, North America

U.S. F1 Race At COTA To Go Ahead

A person with knowledge of the decision said that organizers of the U.S. F1 Grand Prix "are set to announce the race will run in 2016 after months of speculation that financial troubles could force it off the calendar," according to Jim Vertuno of the AP. The Circuit of the Americas, which hosts the ...

Tags: Events and Attractions, North America

UFC To Increase Presence In U.K.

The world’s largest promoter of mixed martial arts "is bringing more fights to Britain to capitalise on growing international interest," according to Barney Thompson of the FINANCIAL TIMES. After a fight night at the O2 arena in London last month that sold out in 27 minutes, UFC co-Founder Lor ...

Tags: Events and Attractions, United Kingdom, North America

Brands React To Sharapova's Failed Test

Maria Sharapova's sponsors "have taken action to suspend deals and even sever links with the former Wimbledon champion after she failed a drugs test at the Australian Open," according to Martyn Ziegler of the LONDON TIMES. Tag Heuer, the luxury watch manufacturer, said that it will not renew its spo ...

Tags: Marketing and Sponsorship, Russia, North America

Golf Should Be Under One Organization

PGA Tour Commissioner Tim Finchem "fired the latest shot in a power game with the European Tour by insisting professional golf should be controlled by one global organisation," according to Ewan Murray of the London GUARDIAN. He cited "commercial reasons as the logic behind his stance." The arr ...

Tags: Leagues and Governing Bodies, North America

Mexico Wants To Host 2026 World Cup

Mexican Football Federation (FMF) President Decio De Maria said that Mexico "reiterated its wish" to host the 2026 World Cup and try to become the first country to organize the tournament three times, according to the AP. Mexico, in '70 and '86, is one of "five countries to host the event twice ...

Tags: Events and Attractions, North America

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