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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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12/09/15
SPFL: Celtic Vs. Dundee In U.S. Has Merit

Scottish Professional Football League CEO Neil Doncaster said that playing Premiership matches abroad "could be part of an exciting future," according to Phil Goodlad of the BBC. Celtic and Dundee "are exploring the possibility of playing a league fixture" in the U.S. Doncaster said that Scottish fo ...

Tags: Events and Attractions, United Kingdom, North America

12/09/15
WSL Launches First Ad Campaign

Ad agency Mistress launched the first-ever ad campaign for the World Surf League, "You Can't Script This," with a 90-second spot entitled "Chaos Theory," according to Erik Oster of ADWEEK. The spot opens with a voiceover introducing chaos theory as "a celebration of the unpredictable." The voiceover ...

Tags: Marketing and Sponsorship, North America

12/09/15
N.Y.'s Lower Hudson To Host America's Cup

America's Cup racing will return to N.Y. for the first time since 1920 with the Louis Vuitton America's Cup World Series May 7-8. The N.Y. event is one of six planned during '16, as six America's Cup teams vie for points that count toward the final competition for the 35th America's Cup in '17. Orac ...

Tags: Events and Attractions, North America

12/09/15
IOC: No Threat Of Suspension For Mexico

Mexico "has avoided any threat of suspension from the Olympics after the IOC found no evidence that the government was interfering in thework of sports federations ," according to the AP. Pere Miro, the IOC’s deputy director general of relations with the Olympic movement, said that the Mexica ...

Tags: Olympics, North America

12/09/15
Jose Abreu Joining MLB's Cuba Trip

A goodwill tour of Cuba organized by MLB and the MLBPA set for Dec. 15-18 will include White Sox 1B Jose Abreu, who defected from Cuba in '13, marking a "rare concession by a Cuban government that typically denounces such individuals as traitors and bars them from its national team," according to Sc ...

Tags: Leagues and Governing Bodies, North America

12/08/15
ESPN Deportes Debuts Mexico City Facility

ESPN Deportes will debut its new four-studio production facility in Mexico City on Monday, with the kick-off transmission of SportsCenter. The program airs at 11:30pm following the NFL Dallas Cowboys vs. Washington Redskins game. Carolina Padron, Ciro Procuna and Jorge Eduardo Sanchez will anchor ...

Tags: Media, North America

12/04/15
Int'l Expansion Plan For NBA

One thing NBA Commissioner Adam Silver "has continued from his predecessor David Stern is the league’s dedication to expanding its brand internationally," and as such, the Kings will "give up a home date and host the Celtics" Thursday at Mexico City Arena, according to Gary Washburn of the BOS ...

Tags: Leagues and Governing Bodies, North America

12/03/15
IMG, MLS Win Rights To Copa America

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Tags: Marketing and Sponsorship, North America, South America

11/30/15
Mexican Basketball Federation Suspended

The Mexican basketball federation was suspended by FIBA on Friday because of the national government's interference in how the sport is run, according to the AP. Mexico hopes to qualify for the Olympics in a playoff next year, "but will be banned from competing if the sanction stays in place. ...

Tags: Olympics, North America

11/23/15
IBM Launches Global Consortium

IBM announced its Sports & Entertainment Global Consortium, which was created to design, build and deliver the ultimate fan experience. IBM also announced the new Sports, Entertainment & Fan Experience consulting practice led by Jim Rushton, who joins IBM after serving as CRO of the NFL Mia ...

Tags: Facilities, North America

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