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Creative Agency Sid Lee Wins Four-Year Contract With Canadian Olympic Committee

Published in SportsBusiness Daily Global on 12 / 01 / 16

Sid Lee has won a four-year contract as creative agency of record for the Canadian Olympic Committee, giving the int'l marketing shop control of Team Canada's campaigns for the 2018 PyeongChang and 2020 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now or Never" brand campaign for the...

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Tags: Olympics, North America

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More U.S. Races A Posibility

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Tags: Events and Attractions, North America

Brown Rumored To Be Next McLaren Chair

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Tags: People and Pop Culture, North America

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Tags: Media, Europe, North America

TV Azteca To Show MMA In U.S., Mexico

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Tags: Media, North America

NBA Rosters Feature 113 Int'l Players

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Tags: Leagues and Governing Bodies, North America

NBA, New Era Announce Global Partnership

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Tags: Marketing and Sponsorship, North America

U.S. GP Could Get More Circuits

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Tags: Leagues and Governing Bodies, North America

Hangin' With ... Christina Nielsen

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Tags: People and Pop Culture, Europe, North America

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Tags: Events and Attractions, North America

Haas F1 Holds Promo Tour Ahead Of USGP

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Tags: Marketing and Sponsorship, North America

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