Featured Story

Univision, FS1 Set Records With Copa América Final; Pundits Compare Coverage With Euros

Published in SportsBusiness Daily Global on 06 / 29 / 16

Univision, Univision Deportes and FS1 on Sunday from 8:08-10:53pm ET drew just under 9.8 million viewers for Chile’s win over Argentina, marking the most-viewed Copa América final ever in the U.S. The game had strong competition on Sunday night from the season finale for HBO’s &ld...

Read More

Tags: Media, North America

More Stories

Uruguayan FA Boss Questions Decision

Uruguayan FA President Wilmar Valdez said that it was "a mistake" to play the Copa América Centenario in the U.S. and that the tournament "had been arranged to favor Mexico," which beat Uruguay 3-1 in its opening game, according to Andrew Downie of REUTERS. In a "bad-tempered encounter i ...

Tags: Events and Attractions, North America, South America

Peak Partners With Dellavedova

Chinese brand Peak signed a three-year endorsement deal with NBA Cavaliers player Matthew Dellavedova last week, making him the next player "to soon launch his own signature shoe," according to Nick DePaula of THE VERTICAL. The deal "will officially begin July 1." Dellavedova pre ...

Tags: Marketing and Sponsorship, China, North America

Eurosport Secures NHL Rights In Russia

The NHL has agreed to a new broadcast partnership with pan-European sports network Eurosport in Russia. Eurosport, a subsidiary of Discovery Communications, secured all broadcast and select multi-platform rights to North America's premier hockey le ...

Tags: Media, Russia, North America

Marketers Talk Esports At BES

Esports is one of the fastest-growing segments in the industry, but panelists at the '16 Intersport Brand Engagement Summit said it is too soon to say how sponsorships will develop. “It’s early,” said Coca-Cola VP/Entertainment, Ventures & Strategic Alliances Matt Wolf. &ldqu ...

Tags: Marketing and Sponsorship, North America

BRC Group Launches JUGOtv

BRC Group, a marketer and producer of Hispanic football programs in the U.S., and owner of Alianza de Futbol, announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic football fans. Recognizing the popularity of the Mexican football league -- LigaMX -- which delivers ...

Tags: Media, North America

CPL, Hero Sign Three-Year Extension

The Caribbean Premier League has renewed its title sponsorship deal with motorcycle and scooter manufacturer Hero MotoCorp. The India-based company, which calls itself the world's largest producer of two-wheeled vehicles, signed on as the cricket c ...

Tags: Marketing and Sponsorship, North America, India

Copa América Sells Out Inventory

Sponsorship inventory for the Copa América Centenario "is now sold out, with Soccer United Marketing reaching a deal with the tournament’s 15th and final partner, multinational energy company Total Gas & Power," according to Ian Thomas of SPORTSBUSINESS JOURNAL. While SUM President ...

Tags: Marketing and Sponsorship, North America, South America

Adidas To Sell Mitchell & Ness

Adidas said on Friday that it would sell U.S. sportswear brand Mitchell & Ness "as part of its strategy of focusing on its core brands," according to William Wilkes of the WALL STREET JOURNAL. Adidas agreed to sell the unit to a company "owned by U.S. private equity firm Juggernaut Capital Partn ...

Tags: Finance, North America

Chivas To Hold Preseason Tests

Liga MX side Chivas Guadalajara Owner Jorge Vergara said that the club is "analyzing whether fans will pay per game or per season to watch Chivas TV ," according to LA AFICIÓN. The "first tests of Chivas TV broadcasts will be held during preseason games in June." Vergara said that the broadc ...

Tags: Media, North America

Liga MX Approves Of 10-Player Limit

Liga MX club owners voted on Monday in favor of a proposal "to limit the number of foreign-born players allowed in each matchday squad to 10," according to Tom Marshall of ESPN. The previous rule "allowed each team to field five foreigners and an unlimited number of naturalized Mexicans," but t ...

Tags: International Football, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug