Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

06/04/15
Doc Alleges Drug Use At Mo Farah’s Camp

A TV documentary to be screened on Wednesday night claimed that British Olympic Gold Medalist Mo Farah’s training partner, U.S. Olympic Silver Medalist Galen Rupp, "has taken the banned anabolic steroid testosterone since he was 16 under the supervision of the pair’s coach Alberto Sala ...

Tags: Media, North America

06/03/15
Centenary 2016 Copa América 'Doubtful'

A 16-team football tournament to be played in the U.S. next year to celebrate 100 years of South America's Copa América has been "cast into doubt by the arrest of top FIFA officials on multi-million dollar bribery charges," according to Rex Gowar of REUTERS. CONMEBOL General Secretary Jo ...

Tags: Events and Attractions, North America

06/02/15
LMB Authorizes Mazatlán Project

Mazatlán, Mexico "could host" a Mexican Baseball League club after club presidents approved "of work continuing on this project," according to Miguel Boada Nájera of LA AFICIÓN. After a meeting lasting more than three hours, the LMB's Presidents Assembly authorized brothers Juan ...

Tags: Leagues and Governing Bodies, North America

06/01/15
Women's World Cup Takes Center Stage

Never has a FIFA Women’s World Cup "been so much in the spotlight," according to Anna Kessel of the London GUARDIAN. The tournament, which opens in Edmonton on Saturday, "has reached a level of profile that few could have predicted." With 24 teams involved, eight in the competition for the fir ...

Tags: Events and Attractions, North America

06/01/15
Sponsors Detail Activation Plans For WWC

While speculation around the future of the relationships between FIFA’s top-tier sponsors and the governing body swirls following the most recent allegations levied by the U.S. Department of Justice, how those companies will approach the upcoming Women’s World Cup in Canada is already se ...

Tags: Marketing and Sponsorship, North America

05/29/15
AEG, Bahamas Sign Agreement

The National Sports Authority of the Bahamas has announced a strategic consulting and operations agreement with AEG Facilities to provide services for the Thomas A. Robinson National Stadium and Queen Elizabeth Sports Centre in the capital city of Nassau. The agreement calls for AEG Facilities to pr ...

Tags: Facilities, North America

05/29/15
Louis Vuitton Extends America's Cup Deal

Longtime America's Cup Challenger Series title sponsor Louis Vuitton "has signed an agreement to expand its role in the next Cup in Bermuda" in '17, according to Christopher Clarey of the N.Y. TIMES. The move "is a significant boost for the venerable event, which has lost commercial and sporting mom ...

Tags: Marketing and Sponsorship, North America

05/28/15
Women's World Cup Tix Selling Fast

With 10 days to go before the "biggest coast-to-coast sports event in Canada’s history begins," ticket sales for the 2015 FIFA Women's World Cup "had hit 831,000" at the start of the day of Tuesday, according to Terry Jones of the EDMONTON SUN. By comparison, the event four years ago in German ...

Tags: Events and Attractions, North America

05/28/15
Hudl Acquires Sportstec

Hudl, a Nebraska-based software developer of video analysis tools for players and coaches, has entered into an agreement to acquire Sportstec, a similar company headquartered in Australia. The deal, coming on the heels of a $72.5M Series C round of venture funding announced in April, is designed to ...

Tags: Media, Australia, North America

05/27/15
Channel 4 Interested In Women's World Cup

Channel 4 would have likely bid for the TV rights for this year’s FIFA women’s World Cup, had it not been bundled together with the men’s World Cup. Stephen Lyle, commissioning editor for sport at Channel 4, said, “The women’s World Cup would have been something that Ch ...

Tags: Media, North America, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug