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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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ATP, ATP Media Partner With Amazon Prime Video

ATP and ATP Media named Amazon Prime Video an official streaming partner of the ATP World Tour. The new deal covers the worldwide distribution of the Next Gen ATP Finals through Amazon Prime Video. Starting this year, Amazon will have worldwide OTT rights (excluding China), and the full exclusive ri ...

Tags: Media, Europe, North America

Liga MX Matches Postponed After Quake

Mexico's Clasico Nacional and all other Liga MX matches this weekend have been postponed "after a magnitude 7.1 earthquake rocked the capital and surrounding states on Tuesday," according to Tom Marshall of ESPN.com. Liga MX came to the decision on Wednesday, announcing that now is "time to hel ...

Tags: International Football, North America

Liga MX Clubs Set Up Collection Points

Mexican football clubs "have rallied to aid the relief effort after a magnitude 7.1 earthquake caused devastation in Mexico City and surrounding states on Tuesday," according to Tom Marshall of ESPN.com. More than 200 people died as buildings collapsed, "with all midweek Copa MX matches postpon ...

Tags: North America, Events and Attractions

Entertainment Studios Launches Sports.TV

Independent TV and film producer and distributor Entertainment Studios announced the launch of direct-to-consumer OTT subscription platform Sports.TV. Entertainment Studios is projecting 50 million worldwide subscribers over the next five years. Sports.TV has aggregated high-profile and independent ...

Tags: Media, North America

Earthquake Damages Estadio Azteca

An "enormous crack" appears to have been left in the Estadio Azteca after a "devastating earthquake in Mexico City," according to Mick Gadd of the London DAILY MIRROR. One of world football's "iconic" venues, and the host of two World Cup finals, the stadium reportedly "suffered severe damage" ...

Tags: Facilities, North America

Premiership Rugby In Philly Draws Poor Crowd

Premiership Rugby CEO Mark McCafferty "put a brave face on a poor crowd" for the Newcastle vs. Saracens match in Philadelphia, saying, "Obviously we know the size of the task, and it's a big one," according to Martin Pengelly of the London GUARDIAN. The Talen Energy Stadium drew 6,271 fans, 12,000 s ...

Tags: Leagues and Governing Bodies, North America

DowDuPont Adds New IOC Designation

IOC TOP sponsor DowDuPont has acquired an additional category designation more than seven years into its 10-year deal, becoming the "official carbon partner of the IOC." It had previously been known only as the "official chemistry company of the Olympic Games." Terms were not disclosed, but the new ...

Tags: Olympics, North America

Game Changers Focuses On Women

Game Changers' fifth edition delivered the energy, camaraderie and networking opportunities that attendees have come to expect from the event that puts the spotlight on women who are impacting the sports business universe. The event drew more than 400 attendees. Among the recurring themes during ...

Tags: North America, Events and Attractions

Rakuten Deal Resets Japanese Market

The NBA Golden State Warriors on Tuesday signed a jersey patch deal with Japanese tech firm Rakuten , and they "deserve credit for drastically re-setting another NBA market," according to Dieter Kurtenbach of the San Jose MERCURY NEWS. Most jersey sponsorship deals have been worth $5M-$7M per year, ...

Tags: Asia, North America, Marketing and Sponsorship

Anayi: U.S. Team Will Join Pro14

It is a matter of "when, not if" a team based on the eastern seaboard of the U.S. joins the Pro14, tournament CEO Martin Anayi said, according to Alex Lowe of the LONDON TIMES. Anayi oversaw the expansion of the Pro14 this summer, with the inclusio ...

Tags: Europe, Leagues and Governing Bodies, North America

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