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García's Racist Comments Toward Woods Could Cost Spaniard Sponsorship Money05 / 24 / 13Sergio García "has issued an emotional apology to Tiger Woods for his racist jibe" against the world No. 1, but is still "facing the prospect of losing millions of pounds in sponsorship deals," acording to James Corrigan of the London TELEGRAPH. García met European Tour CEO George O&rs... Tags: Marketing and Sponsorship, Europe, North America, United Kingdom |
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NBC Announces EPL Broadcast Plan
All 380 games of the '13-14 Premier League season will be shown live on NBC Sports Group’s TV and digital properties as well as other NBCUniversal channels. NBC Sports Group’s schedule, which begins Aug. 17, includes live matches on NBC, NBC Sports Network, Telemundo, Mun2, the Premier L ...
Tags: Media, United Kingdom, North America
Boston Bombing Prompts London Review
Two bombs "exploded in the packed streets near the finish line" of the Boston Marathon on Monday, killing two people and injuring more than 80, according to Jimmy Golen of the AP. The two explosions "took place almost simultaneously" about 100 yards apart, "tearing limbs off numerous people, kn ...
China Sportswear Company Sues Jordan
Chinese sportswear company Qiaodan Sports said that it sued Michael Jordan for $8M in damages "after his lawsuit claiming unauthorized use of his name," according to Vinicy Chan of BLOOMBERG. The retailer’s suit "was accepted by the Quanzhou City Intermediate People’s Court in Fujian on ...
Tags: Finance, China, North America
McIlroy, Omega Ink Watch Sponsorship
Omega has signed Northern Ireland's Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg N ...
Tags: Marketing and Sponsorship, United Kingdom, North America
Centerplate Acquires The Lindley Group
U.S. food vendor Centerplate, an event hospitality partner at North American sports stadiums, entertainment venues and convention centers, has merged with U.K. hospitality-services provider The Lindley Group. Terms of the deal were not disclosed. Jointly, the new company will continue to provid ...
Tags: Marketing and Sponsorship, United Kingdom, North America
ESPN, Turkish Airlines Team Up On Doc
Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines," which profiles the culture and passion for basketball within the world's most iconic cities. The new partnership takes viewers through four premier destinations that Turkish ...
Adidas Markets Messi In U.S.
Adidas believes that FC Barcelona's Lionel Messi is "such a transcendent star, it would be silly NOT to try” to promote him in the U.S., according to Brian Shactman of CNBC.com. Messi is “the best soccer player in the world but he's virtually unknown” stateside. Adidas America Socc ...
PGA, Bose Agree To China-Based Deal
The PGA Tour Monday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ca ...
Perform, Sporting News Brand Team Up
Perform Group and American City Business Journals have struck a major joint venture to combine Perform's U.S. sports assets, including its popular ePlayer sports video service, with ACBJ's Sporting News brand. The new company, Perform Sporting News Limited, will operate under the brand name Spo ...
Tags: Media, North America, United Kingdom
Int'l Brands Squeezing China Market
Int'l sport brands "continue to make gains in China despite a shrinking market," with Nike posting profits in its third quarter financial report, according to WANT CHINA TIMES. Adidas "also reported a 15% jump in its China sales last year." Chinese Key Solution Sports Consulting Founder Zhang Qing s ...
Tags: Finance, China, North America
