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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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09/22/17
ATP, ATP Media Partner With Amazon Prime Video

ATP and ATP Media named Amazon Prime Video an official streaming partner of the ATP World Tour. The new deal covers the worldwide distribution of the Next Gen ATP Finals through Amazon Prime Video. Starting this year, Amazon will have worldwide OTT rights (excluding China), and the full exclusive ri ...

Tags: Media, Europe, North America

09/22/17
Liga MX Matches Postponed After Quake

Mexico's Clasico Nacional and all other Liga MX matches this weekend have been postponed "after a magnitude 7.1 earthquake rocked the capital and surrounding states on Tuesday," according to Tom Marshall of ESPN.com. Liga MX came to the decision on Wednesday, announcing that now is "time to hel ...

Tags: International Football, North America

09/21/17
Liga MX Clubs Set Up Collection Points

Mexican football clubs "have rallied to aid the relief effort after a magnitude 7.1 earthquake caused devastation in Mexico City and surrounding states on Tuesday," according to Tom Marshall of ESPN.com. More than 200 people died as buildings collapsed, "with all midweek Copa MX matches postpon ...

Tags: North America, Events and Attractions

09/20/17
Entertainment Studios Launches Sports.TV

Independent TV and film producer and distributor Entertainment Studios announced the launch of direct-to-consumer OTT subscription platform Sports.TV. Entertainment Studios is projecting 50 million worldwide subscribers over the next five years. Sports.TV has aggregated high-profile and independent ...

Tags: Media, North America

09/20/17
Earthquake Damages Estadio Azteca

An "enormous crack" appears to have been left in the Estadio Azteca after a "devastating earthquake in Mexico City," according to Mick Gadd of the London DAILY MIRROR. One of world football's "iconic" venues, and the host of two World Cup finals, the stadium reportedly "suffered severe damage" ...

Tags: Facilities, North America

09/19/17
Premiership Rugby In Philly Draws Poor Crowd

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Tags: Leagues and Governing Bodies, North America

09/18/17
DowDuPont Adds New IOC Designation

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Tags: Olympics, North America

09/15/17
Game Changers Focuses On Women

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Tags: North America, Events and Attractions

09/14/17
Rakuten Deal Resets Japanese Market

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Tags: Asia, North America, Marketing and Sponsorship

09/13/17
Anayi: U.S. Team Will Join Pro14

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Tags: Europe, Leagues and Governing Bodies, North America

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