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NFL Jets Announce Porsche As Team's Official Sports Car, Luxury Vehicle

Published in SportsBusiness Daily Global on 06 / 27 / 16

The NFL N.Y. Jets announced a new multi-year partnership with Porsche Cars North America. The agreement marks Porsche’s first NFL partnership and major market sports sponsorship on the East Coast. As the official sports car and luxury vehicle of the Jets, Porsche will be the presenting partner...

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Tags: Marketing and Sponsorship, North America, Europe

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UNIQLO Supports Special Olympics In L.A.

UNIQLO announced its support of the Special Olympics World Games Los Angeles 2015. Along with $450,000 in financial support, as the official apparel sponsor for Special Olympics Unified Sports(R) Experience events, UNIQLO will donate a total of 7,000 T-shirts and polo shirts to be worn by athletes a ...

Tags: Olympics, North America

Sport1 Talking To NFL About New Deal

German sports TV network Sport1 is talking to the NFL about a new broadcast rights deal. A Sport1 spokesperson told SBD Global, "We are currently in discussions with a view to the coming season." The channel's previous deal with the league expired at the end of last season. The news follows Wednesda ...

Tags: Media, Europe, North America

NFL To Play At New Tottenham Stadium

The NFL has signed a 10-year agreement with Tottenham Hotspur to play two regular-season games annually at the EPL club's new London stadium starting in '18, when the venue opens. The agreement does not mean the NFL is moving away from Wembley Stadium, where it has staged regular-season games annual ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

Future Of Miami ePrix Uncertain

Miami ePrix promoters Andretti Sports Marketing declined to comment on reports that the race is not included on the provisional calendar for Formula E’s second season. ASM President John Lopes referred to the electric racing series for questions about the future of the race in South Florida. & ...

Tags: Events and Attractions, North America, Europe

Millions Follow Women's World Cup

The Women's World Cup quarterfinal between host Canada and England drew a record audience of 3.2 million on Canadian channels CTV and RDS, according to Isabel Roldán of AS. In Japan, Fuji TV's coverage drew 9.3 million for the Japan-England semifinal, while in the U.S., Fox' coverage of the U ...

Tags: Media, North America

Pan Am Games Ticket Sales Struggle

Hours before the opening day of competition, organizers for the Pan American Games were "downplaying the fact hundreds of thousands of tickets remained unsold," with one exec saying that the expectation is "'a lot' of fans are waiting until the last minute to buy," according to Sean Fitz-Gerald of t ...

Tags: Events and Attractions, North America

CONCACAF Lays Out Plan For Reform

CONCACAF announced measures on Monday meant to "curb corruption and improve transparency following its involvement in a scandal" that has engulfed FIFA, according to Brian Homewood of REUTERS. CONCACAF President Jeffrey Webb, his aide Costas Takkas and exec committee member Eduardo Li were among sev ...

Tags: International Football, North America

MasterCard Renews UEFA CL Deal

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno ...

Tags: Marketing and Sponsorship, Europe, North America

Hangin' With ... John Anthony

John Anthony JOHN ANTHONY is the president & CEO of Anthony Travel, a U.S.-based travel partner of more than 50 university athletic departments. Anthony Travel served as the official travel partner for coll ...

Tags: People and Pop Culture, North America, Europe

U.S. Requests Extradition Of Jack Warner

Official documentation requesting the extradition of former FIFA VP Jack Warner "has been delivered" to Trinidad & Tobago's Ministry of Foreign Affairs, according to Denyse Renne of the TRINIDAD EXPRESS. Sources said that around midday Saturday the package was "dropped off via courier" and was s ...

Tags: International Football, North America

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