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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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05/30/13
Former CONCACAF Leaders Scrutinized

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Tags: Leagues and Governing Bodies, North America

05/24/13
García's Racist Taunt Could Hurt Wallet

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05/23/13
Reyna Appointed MLS Director

Man City has announced that former midfielder Claudio Reyna "has been appointed as director of football" of the new Major League Soccer franchise established by the EPL club and the MLB N.Y. Yankees, according to James Ducker of the LONDON TIMES. Reyna "was unveiled at the official launch" of New Yo ...

Tags: Franchises, United Kingdom, North America

05/22/13
Man City, Yankees Partner On MLS Team

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Tags: Franchises, North America

05/22/13
Man City Confirms Nike Kit Deal

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Tags: Marketing and Sponsorship, United Kingdom, North America

05/21/13
Slim Purchases Mexican Football Clubs

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Tags: Media, North America

05/20/13
Beckham Holds Talks With MLS

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05/17/13
David Beckham Hangs Up His Boots

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05/16/13
The Change In Endorsement Contracts

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05/16/13
U.S., Russia, Iran Vie To Keep Wrestling

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Tags: Olympics, North America, Russia, Middle East

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