Featured Story

Eurosport Uses N.Y.C.'s Unique Backdrop To Promote US Open Coverage

Published in SportsBusiness Daily Global on 08 / 31 / 16

Eurosport is playing up N.Y.C.’s "never stop" attitude to promote its coverage of the US Open tennis tournament. The pan-European sports network is using the Big Apple’s reputation as “the city that never sleeps” in its marketing campaign for this year’s final grand sla...

Read More

Tags: Media, North America, Europe

More Stories

WBSC Hopes To Add More Teams

The World Baseball Softball Confederation wants to have more than 12 teams participating in the 2020 Tokyo Games. Japanese organizers included baseball and softball on their list of five sports to be added to the Olympic program for '20. The reason why local organizers capped the number of teams at ...

Tags: Olympics, Europe, Japan, North America

MLS Signs Partnership With Fox Sports

Major League Soccer announced it partnered with sports broadcaster Fox Sports Latin America to televise live league matches in Mexico, the Caribbean, Central America, and South America, with the exception of Brazil. With this newest partnership, MLS will now be viewed in nearly 120 countries and ter ...

Tags: Media, North America

Premier League Signs TV Deals In Central America, Norway

The Premier League announced that Sky Mexico has been awarded the live audiovisual broadcast rights for all 380 Premier League matches per season from '16-17 in Mexico, Central America and the Dominican Republic. The Premier League also announced that TV 2 has secured the exclusive rights to show li ...

Tags: Media, North America

CONADE Supports New Baseball Body

Mexico's National Commission for Physical Culture & Sport (CONADE) will offer "all the support necessary" to create a new Mexican Baseball Federation, with the idea of "solving the problems that the sport faces, especially with fans," according to NOTIMEX. CONADE Dir Alfredo Castillo said t ...

Tags: Leagues and Governing Bodies, North America

Second Fastest-Selling NFL Game In U.K.

The N.Y. Jets will take on the Miami Dolphins in front of a sellout crowd at London’s Wembley Stadium on Sunday. The first of three NFL Int’l Series games this season was the second fastest-selling game in the eight-year history of the series, according to Alistair Kirkwood, managing dir ...

Tags: Events and Attractions, North America, United Kingdom

NFL, Five Guys Launch U.K. Partnership

The NFL and burger chain Five Guys on Wednesday announced a U.K.-wide retail partnership. The partnership, which launched earlier this week, will see all 32 Five Guys stores across the U.K. be rebranded in the colors of one of the 32 NFL teams until the end of November. Every Five Guys restaurant wi ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Puma Signs Jamaican Asafa Powell

Puma announced a new endorsement deal with Jamaican sprinter Asafa Powell. The former 100m world-record holder joins Puma's growing portfolio of athletes preparing for the 2016 Olympic Games in Rio. Powell will feature in both global marketing programs promoting running training product lines and br ...

Tags: Marketing and Sponsorship, North America

Haas F1 Team Names Grosjean As Driver

Haas F1 on Tuesday officially unveiled Frenchman Romain Grosjean as its lead driver for the 2016 F1 season. The 29-year-old, who currently drives for Lotus, will be behind the wheel when the U.S.-based team makes its F1 debut at the Australian Grand Prix in Melbourne on April 3. Sticking to its plan ...

Tags: Franchises, Europe, North America

Hangin' With ... Lopes & Taylor

JOHN LOPES and STARKE TAYLOR are the CEO and president of LST Marketing, respectively. The Indianapolis-based agency on Tuesday began operation under its new name after the acquisition of Andretti Sports Marketing by its principals earlier this month. LST Marketing also added former Entergy Nucl ...

Tags: People and Pop Culture, North America

LST Marketing New Brand

Indianapolis-based LST Marketing, LLC announced it has commenced operations under its new brand following the acquisition of Andretti Sports Marketing earlier this month. The new LST Marketing will feature expanded offerings, including creative services, automotive retail marketing, sponsorship acti ...

Tags: Marketing and Sponsorship, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug