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Man City Partners With Carlsberg For Preseason U.S. Tour

Published in SportsBusiness Daily Global on 05 / 23 / 17

Man City signed a one-year deal with St. Killian Importing, the exclusive Carlsberg Beer importer in the U.S., to become the club's regional beer partner. Carlsberg will be working with Man City on the team's preseason tour of the U.S. this summer. The brewing company will collaborate with Man ...

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Tags: Marketing and Sponsorship, United Kingdom, North America

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La Liga Expands Nike Partnership

La Liga's extension on Tuesday of its int’l partnership with Nike will not only continue the deal, but also see the partnership evolve to include promotion of the league and grassroots work. La Liga Sales & Marketing General Dir Adolfo Bara said that the emphasis was on finding a "sports p ...

Tags: Marketing and Sponsorship, Europe, Asia, North America

Move To Chivas TV Raising Questions

Liga MX side Chivas Guadalajara's "break from traditional television networks and the setting up of Chivas TV promises to be revolutionary, but it could also fall flat on its face," according to Tom Marshall of ESPN. The move to "take control of the broadcasting of the team's home games and only sho ...

Tags: Media, North America

Chivas To Hold Casting For New Channel

Liga MX side Chivas Guadalajara announced that it will "carry out national casting to find the voices that will announce and commentate on games for Chivas TV ," according to Joel Ponce of AS. A month ago club Owner Jorge Vergara "had commented on the possibility of announcers coming from casting." ...

Tags: International Football, North America

Faraday Future Joins Dragon Racing

U.S.-based Formula E team Dragon Racing agreed to a long-term alliance with Faraday Future. The California-based mobility company, which got its first taste of Formula E as the title sponsor of the Long Beach ePrix earlier this year, will become ...

Tags: Marketing and Sponsorship, North America, Europe

Para-Cyclist: U.S. Behind Europe

Jamie Whitmore The U.S. has some catching up to do regarding the treatment of para-athletes, Team USA para-cyclist Jamie Whitmore said. The 40-year-old California native, who will compete in the U.S. Paralympic Cyc ...

Tags: Marketing and Sponsorship, North America

IndyCar Could Return To Australia In '17

IndyCar is not ruling out a return of the series to Australia's Gold Coast as early as next season, but declined to comment further. North America's premier open-wheel racing series is currently in the process of investigating potential venues for its upcoming season. Those include a number of int'l ...

Tags: North America, Australia, Events and Attractions

Higuera Presents Chivas TV

Liga MX side Chivas Guadalajara owner Grupo Omnilife CEO José Luis Higuera on Wednesday presented Chivas TV , according to Adriana Terrazas of ESPN. Due to the problems that Chivas expects "with a new path through Internet connectivity in the country," Higuera asked for "patience from fans," ...

Tags: Media, North America

UCI, USADA To Collaborate On Testing

The Int'l Cycling Union (UCI) and the U.S. Anti-Doping Agency announced the establishment of a formal collaborative partnership that will allow for extensive cooperation through the sharing of relevant anti-doping information, intelligence and athlete biological passport data, and participation in j ...

Tags: Leagues and Governing Bodies, Europe, North America

CPL Moving Into Asia

As English cricket "goes through a divisive debate over the future of its Twenty20 tournament its main rival is looking to expand with the Caribbean Premier League eyeing a move into the Asian market with matches in Singapore or Hong Kong," according to Nick Hoult of the London TELEGRAPH. The CPL is ...

Tags: Leagues and Governing Bodies, North America

Univision, FS1 Set Records

Univision, Univision Deportes and FS1 on Sunday from 8:08-10:53pm ET drew just under 9.8 million viewers for Chile’s win over Argentina, marking the most-viewed Copa América final ever in the U.S. The game had strong competition on Sunday night from the season finale for HBO’s &ld ...

Tags: Media, North America

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