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Athletics Competition Between Great Britain, U.S. Will Take Place In London In '18

Published in SportsBusiness Daily Global on 08 / 17 / 17

The "cream of Britain's track and field athletes will take on their American counterparts in an innovative new competition" called "The Meet" at the London Stadium next year, according to Adam Shergold of the London DAILY MAIL. The "fast-paced, two-hour event" will feature running, jumping, hurdles ...

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Tags: Events and Attractions, United Kingdom, North America

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Saracens To Hold Match In New York

Premiership side Saracens is poised to continue its growth as "Europe’s leading rugby heavyweight" by staging a Premiership fixture in the U.S. in March, according to Nik Simon of the London DAILY MAIL. While "no deal has been signed off, the double champions are in advanced talks with Ne ...

Tags: Events and Attractions, North America

Amazon Said To Seek Sports Video Rights

Sources said that Amazon.com Inc. "is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for ways to draw new customers to its online TV service," according to Lucas Shaw of BLOOMBERG. The sources, who took part ...

Tags: Media, North America

NFL Targets German Fan Base

With the new season set to kick off on Thursday, the NFL is betting on free-to-air TV coverage and social media to reach and expand its German fan base. The league has seen a drastic increase in viewership after returning to free-TV last season through a three-year media deal with German media corp. ...

Tags: Media, North America, Europe

Barcelona May Field Women's Team in U.S.

Barcelona President Josep Maria Bartomeu said that the club is "interested in creating a women's football team" to play in America's National Women's Soccer League, according to the London GUARDIAN. Barcelona opened new offices in N.Y. this week and Bartomeu said that the club "was looking at variou ...

Tags: International Football, Europe, North America

Penske Compares Formula E To Start-Up

Formula E Team Owner Jay Penske is “not at all” worried about the series’ recently revealed $68.4M loss for its inaugural ’14-15 season. The electric racing series’ financial accounts also showed it generated only $3.1M of its total revenue of $23.1M from sponsorship de ...

Tags: Leagues and Governing Bodies, Europe, North America

Formula E Drivers To Race Gamers

Ten video gamers will take on Formula E racing drivers in a virtual "ePrix" in Las Vegas in January with $1M in prize money to be won, organizers of the electric series announced on Thursday, according to Alan Baldwin of REUTERS. Formula E CEO Alejandro Agag said that the 10 members of the publ ...

Tags: Events and Attractions, North America

WBSC Announces Broadcast Rights

The World Baseball Softball Confederation announced broadcast rights agreements in the Americas, Asia and Oceania for the WBSC Women's Baseball World Cup 2016, which opens on Saturday in Gijang, Republic of Korea. The host broadcasting rights of the VII Women's Baseball World Cup in Gijang have been ...

Tags: Media, Asia, South America, North America

CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing int'l rugby playe ...

Tags: Marketing and Sponsorship, North America

Eurosport Uses N.Y.C. To Promote US Open

Eurosport is playing up N.Y.C.’s "never stop" attitude to promote its coverage of the US Open tennis tournament. The pan-European sports network is using the Big Apple’s reputation as “the city that never sleeps” in its marketing campaign for this year’s final grand sla ...

Tags: Media, North America, Europe

World Rugby To Support Expansion

World Rugby CEO Brett Gosper said that the organization "would support North American teams joining the Pro12," according to the BBC. Pro12 officials "have held talks" that could lead to U.S. and Canadian sides being involved in the future. Gosper: "We'd be supportive of any competitions includ ...

Tags: Leagues and Governing Bodies, North America

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