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Qatar Airways Increases Sponsorship Of Formula E, Will Title Sponsor Two Races

Published in SportsBusiness Daily Global on 01 / 23 / 18

Qatar Airways announced it enhanced its sponsorship of Formula E. The new three-season deal will see Qatar Airways continue its title sponsorship of the Paris ePrix and also become the title sponsor of the New York City ePrix, which will take place from July 14-15. Qatar Airways will also be the off...

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Tags: Marketing and Sponsorship, Europe, North America

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CONCACAF To Discuss Joint WC Bid

CONCACAF will discuss a possible joint bid for the 2026 World Cup, according to Simon Evans of REUTERS. President Victor Montagliani said on Thursday that a "planned wall along the U.S.-Mexico border would not present an obstacle to co-hosting the event." Montagliani said that CONCACAF would "e ...

Tags: International Football, North America

FIFA To Encourage Co-Hosting In '26

FIFA President Gianni Infantino said that the 2026 World Cup "could be split between up to four countries," according to Tom Finn of REUTERS. He announced that FIFA would "encourage applications to co-host the tournament." Infantino: "(We could) ... maybe bring together two, three, four countries wh ...

Tags: International Football, North America

Xcaret Denies Interest In Baseball Club

Travel agency Experiencias Xcaret "denied acquiring shares" in Mexican baseball club Tigres de Quintana Roo, which is leaving the Mexican Baseball League (LMB), according to LA AFICIÓN. After "reports indicated that the business wanted to buy the club," Xcaret responded by "denying any ...

Tags: Franchises, North America

Cruz Azul Denies Stadium Project

After architecture firm Kontrast "said that it has a project to build a new stadium" for Liga MX side Cruz Azul, the club warned that "the information is not valid," according to LA AFICIÓN. Cruz Azul said in a statement, "Through its official Facebook account, the Kontrast architecture ...

Tags: Facilities, North America

Facebook To Show 46 Liga MX Games

Facebook is adding live games from Mexico’s top football league "to its growing streaming sports portfolio," according to Scott Soshnick of BLOOMBERG. Through a deal with Univision Communications, the social network "will broadcast 46 Liga MX games, starting Saturday with Club America at Chiva ...

Tags: Media, North America

La Liga To Open Office In Mexico

La Liga, which already has overseas offices in Dubai, the U.S., China, India, Nigeria and South Africa, is now opening an office in Mexico. It is part of the league's bid to boost its int'l presence, and it will be doing so in conjunction with a local partner: sports marketing agency Global W Mexico ...

Tags: Marketing and Sponsorship, Europe, North America

Liga MX Draws Crowds, Parallels To EPL

Liga MX "attracted higher average crowds than any league outside of Europe last season -- and more than Serie A and Ligue 1," according to Richard Foster of the London GUARDIAN. With its "avowed aim of becoming the Premier League of Latin America," Liga MX’s average crowds of over 26,500 provi ...

Tags: International Football, North America

Social Studies: Univision's Juan Pablo Convers

Univision Senior Dir of Digital Sports Juan Pablo Convers ( @UnivisionSports ) has only been with the Miami-based outfit for a year now, but the Colombia native can already see the big change generated by live video on social media. Convers: "When I landed here, live wasn’t as big. It was some ...

Tags: Media, North America

LMB Club Tigres Leaves League

Mexican Baseball League (LMB) club Tigres de Quintana Roo "is leaving the LMB, the team confirmed in a statement on social media," according to LA AFICIÓN. Tigres said in a statement that "its exit is due to profound differences in vision and controversies that have emerged among LMB tea ...

Tags: Franchises, North America

NHL Targets China As Next Market

Although the NHL has not said "whether its players will travel to South Korea for the 2018 Olympics, the league and its teams are all looking toward Asia" -- to China -- for their next big business opportunity, according to Ian Thomas of SPORTSBUSINESS JOURNAL. China’s potential as a hockey ma ...

Tags: Leagues and Governing Bodies, China, North America

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