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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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Mexico Wants To Host 2026 World Cup

Mexican Football Federation (FMF) President Decio De Maria said that Mexico "reiterated its wish" to host the 2026 World Cup and try to become the first country to organize the tournament three times, according to the AP. Mexico, in '70 and '86, is one of "five countries to host the event twice ...

Tags: Events and Attractions, North America

Times Of India Wants To Expand In U.S.

Baseball may soon "face a new era of competition from an unlikely global upstart: cricket," according to James Crabtree of the FINANCIAL TIMES. On Thursday, The Times of India Group, the newspaper arm of India’s largest media conglomerate, Bennett Coleman & Co., unveiled a $100M "driv ...

Tags: Media, North America

Global Reach Of WMM Key To Abbott Deal

The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar ...

Tags: Marketing and Sponsorship, Japan, Europe, United Kingdom, North America

MSE Signs Global Deal With MP & Silva

Monumental Sports & Entertainment (MSE) has appointed MP & Silva as its exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, which will be announced on Wednesday and will include a variety of analytics support and conte ...

Tags: Marketing and Sponsorship, Europe, North America

Ecclestone Wants To Return To Africa

F1 CEO Bernie Ecclestone "has called for a return of the series to the African continent," according to BILD. This year's calendar includes a record 21 races, only 10 of those in Europe. If it is up to Ecclestone, F1's withdrawal from Europe will continue in the future. Ecclestone: "It looks like it ...

Tags: Leagues and Governing Bodies, Europe, North America, Africa

China, U.S. Set To Bid For 2026 World Cup

The next round of the geopolitical battle between the U.S. and China "could well be played out" on the football field, or, "more accurately, off it," according to Mark Dreyer of the GLOBAL TIMES. While discussing England's future plans to bid for the FIFA World Cup, English FA Chair Greg Dyke "recen ...

Tags: International Football, China, North America

FourFourTwo Launches Website In U.S.

FourFourTwo, the football magazine published by Haymarket, has launched a U.S. website "as part of the brand's global expansion," according to Omar Oakes of CAMPAIGN LIVE. The site "kicked off with a digital preview" for the new Major League Soccer season, which starts on March 6. FourFourTwo will " ...

Tags: Media, North America

FIFA Forced To Adopt Radical Reforms

A senior official said that FIFA "was forced to adopt radical reforms" after being threatened by the U.S. Department of Justice with being declared a "criminal organization on a par with the mafia," according to Pancevski, Boswell & Ungoed-Thomas of the SUNDAY TIMES. Such a move "would have led ...

Tags: International Football, North America

Hangin' With ... Darius Kasparaitis

DARIUS KASPARAITIS is a retired hockey player and the co-founder and president of real estate company Verzasca Group. Kasparaitis played 14 seasons in the NHL for four different franchises before ending his career in the Russian Kontinental Hockey League. The Lithuanian native was recently inducte ...

Tags: People and Pop Culture, Europe, Russia, North America

Populous Confirms Monterrey Stadium

Architecture firm Populous Dir General Rod Sheard -- whose firm is building a stadium in Monterrey for Liga MX side Tigres UANL -- "assured that Monterrey will have a new stadium in the near future," according to Guillermo González of LA AFICIÓN. Sheard admitted that "while ther ...

Tags: Facilities, North America

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