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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/01/13
Bleacher Report Targets U.K. Market

Bleacher Report has introduced a new home page and version of its Team Stream mobile application targeted for the U.K. audience. Located at bleacherreport.com/UK, the online destination will contain news and commentary on football, cricket, rugby, F1 and other sports of interest to the U.K. market. ...

Tags: Media, North America, United Kingdom

08/01/13
ManU, Pepsi Agree To Asia Sponsorship

ManU and PepsiCo announced a multi-year sponsorship agreement in the Asia-Pacific region on Wednesday. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use ManU branding on its ...

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07/29/13
Success Helping Mexico Sports Grow

In Mexico, earning an Olympic medal "represents an increase in popularity" for any sport, according to Carlos Cruz of LA AFICION. This "is the case for archery, synchronized diving and taekwondo, which earned six of Mexico's seven medals" at the 2012 London Games. The Mexican football team earned a ...

Tags: Olympics, North America

07/26/13
Carlos Slim World's Richest Club Owner

Mexican business tycoon Carlos Slim is the world's richest football club owner, according to a new list that includes investors and features teams from 11 countries, suggesting the worldwide appeal of sports clubs as a trophy asset for the ultra wealthy. Slim's America Movil bought a 30% stake last ...

Tags: Finance, North America

07/24/13
ISM, NiceON Sport To Collaborate

Int'l Sports Management has announced a Chinese golf collaboration with China golf agency NiceOn Sport. The partnership will cover player development, event and tournament promotion, sponsorship consultancy, sports marketing and media relations. ISM and NiceOn Sport will manage players, sponsors, ke ...

Tags: Marketing and Sponsorship, Asia, North America

07/18/13
Andretti Autosport Joins Formula E

IndyCar team Andretti Autosport "will field a team in Formula E," according to Matt Beer of AUTOSPORT. The squad, run by '91 CART IndyCar champion Michael Andretti, "joins the Drayson and China teams among the first of the 10 outfits expected for Formula E's inaugural season" in '14. Andretti said, ...

Tags: Franchises, Europe, North America

07/18/13
Liga MX Atlas Turns Down Gov't Help

Due to the "huge controversy that it generated, politically as much as socially," Liga MX side Atlas has declined the 12M pesos ($960,000) it had been offered by Mexican state Jalisco Governor Jorge Aristóteles Sandoval after Atlas's petition for government support, according to Rigoberto Ju& ...

Tags: Franchises, North America

07/17/13
Bancomer Becomes Liga MX Sponsor

Mexican bank BBVA Bancomer, which serves more than 20 million customers, on Tuesday announced its sponsorship of top Mexican football league Liga MX, which will now be known as Liga BBVA Bancomer. Liga MX has more than 75 million followers in Mexico and is also followed globally. BBVA Bancomer Mexic ...

Tags: Marketing and Sponsorship, North America

07/17/13
Doping Allegations Rock Athletics, Cycling

British Olympic Association Chair Sebastian Coe "has admitted that athletics cannot afford to lose the battle against doping following the scandal that has engulfed two of the world's top sprinters," according to Martyn Ziegler of the PA. Positive tests by U.S. sprinter Tyson Gay and Jamaica's forme ...

Tags: Leagues and Governing Bodies, North America, United Kingdom

07/16/13
Real Madrid Most Valuable Sports Team

Real Madrid "is now the world’s most valuable sports franchise," worth $3.3B, surpassing former No. 1 ManU, according to Kurt Badenhausen of FORBES. Los Blancos "have the highest revenues of any team in sports" ($650M during the '11-12 season), and revenues are up 62% over the last three ...

Tags: Finance, Europe, North America

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