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IOC Taking Steps To Reduce Financial Burden Of Future Olympic Host Cities

Published in SportsBusiness Daily Global on 01 / 19 / 18

IOC Exec Dir of the Games Christophe Dubi made it clear that he is "committed to reducing the financial burden on potential host cities" for the Winter Games, according to Shawn Logan of the CALGARY HERALD. Calgary has been "cautiously reviewing whether to bid" for the 2026 Games. Dubi on Wednesday ...

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Tags: Olympics, North America

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Eleven Sports Breaks Into U.S. Market

European sports broadcaster Eleven Sports acquired key distribution assets of U.S. outfit One World Sports, enabling it to "break into" the U.S. market through distribution deals with AT&T, DirecTV, Verizon, Charter Communications and NCTC, according to DIGITAL TV EUROPE. Eleven said that i ...

Tags: Media, North America, Europe

Adidas' Trademark Suits Draw Ire

Trademark "scuffles" are "common in the apparel and footwear industries," but adidas has taken a "particularly strong defensive posture," according to Kim Bhasin of BLOOMBERG. Adidas and its U.S. subsidiary have "filed almost 50 trademark lawsuits over the past five years," naming as defendants riva ...

Tags: Marketing and Sponsorship, North America

Adidas Targets €5B In North America By '20

Adidas set a target on Tuesday for sales in North America to "rise by almost half" by '20, "predicting strong demand will continue for fashion sneakers" after its retro Superstar was the top selling shoe in the U.S. market in '16, according to Emma Thomasson of REUTERS. The "revival of the German br ...

Tags: Finance, North America

Liga MX Referees End Strike

Liga MX side Toluca's Enrique Triverio and America's Pablo Aguilar received one-year bans from the Mexican Football Federation (FMF) for "aggressive incidents during Copa MX matches" on March 8, according to ESPN.com. The decision was handed down Monday after the Liga MX referees' association ( ...

Tags: International Football, North America

Liga MX Referees Go On Strike

Liga MX suspended all of its week 10 matches "after the referees union unilaterally said it would not provide its services, according to a brief statement from the league on Friday night," according to Tom Marshall of ESPN.com. Veracruz was "due to kick off" a match against Puebla at 10pm, and ...

Tags: International Football, North America

Real Madrid, Barcelona To Play In Miami

The "El Clásico" rivalry between Barcelona and Real Madrid will come to the U.S. this summer as part of the Int’l Champions Cup. The July 29 match at Hard Rock Stadium in Miami will be surrounded by nearly a week's worth of events, including a legends match, concerts and other festiviti ...

Tags: Events and Attractions, North America

Grabyo Announces American Expansion

Grabyo announced its expansion into North and South America with the opening of its new HQ in N.Y. and appointment of sports and entertainment exec Mike Kelley to serve as the president of the Americas, according to Toby Marriott of DIGITAL SPORT. The move will enable Grabyo to capitalize on the "gr ...

Tags: Media, North America

Travel Ban Could Affect WC Hosting Rights

FIFA President Gianni Infantino indicated U.S. President Donald Trump's "controversial travel ban could prevent the United States from hosting the World Cup," according to Matt Slater of the London INDEPENDENT. The U.S. is a favorite to win the right to host the 2026 World Cup, "either on its own or ...

Tags: International Football, North America

Post To Sponsor 2017 Gold Cup

CONCACAF announced a partnership with Post Consumer Brands to cover this year's Gold Cup, which begins in June. Post Consumer Brands and its cereal brands Honey Bunches of Oats, Honeycomb and Malt-O-Meal will be present this summer across the U.S. as the 14th edition of the tournament visits 13 ...

Tags: Marketing and Sponsorship, North America

2016 Mexican F1 GP Had $616M Impact

Mexican media and entertainment company CIE President Alejandro Soberón announced that last year's Mexican Formula 1 Grand Prix had an economic impact of 12B Mexican pesos ($616M), according to Yael Rueda of LA AFICIÓN. Soberón said that the objective for this year's race " ...

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