Featured Story

Former Real Madrid Player Hugo Sánchez Expresses Interest In Liga MX Side Puebla

Published in SportsBusiness Daily Global on 01 / 19 / 17

Former Mexican footballer Hugo Sánchez said that he recently met with Liga MX side Puebla Owner Carlos López Chargoy "to express his interest in the franchise," according to LA AFICIÓN. Sánchez: "I do not rule out the possibility of buying the team. I will ...

Read More

Tags: Franchises, North America

More Stories

MLS Expands TV Presence In Asia

MLS has further expanded its Asian broadcast portfolio, signing a new two-year deal with Japan’s Fuji TV, and expanding its existing deal with China’s Le Sports. Fuji TV will now broadcast two MLS regular-season matches per week, as well as select MLS playoff games and MLS Cup. The leagu ...

Tags: Media, Asia, North America

Barcelona To Open New U.S. Academy

La Liga club FC Barcelona will unveil Charlotte, N.C., as the location of its second football academy in the U.S. during a press conference at the Charlotte Convention Center on Thursday. The Spanish club, in collaboration with int'l sports management agency ISL Futbol, will offer an after-school pr ...

Tags: Franchises, Europe, North America

Women 'Critical' To Under Armour

The growth of the women's category in sportswear "will outpace men's in two to four years," said former Under Armour EMEA Head of Marketing Chris Carroll, who identified women and int'l expansion as "two key pillars" of the business to drive future growth, according to Sarah Shearman of MARKETING MA ...

Tags: Marketing and Sponsorship, Europe, North America

Haas F1 Looking At '2017 And Beyond'

The current F1 season is only three races old, but the Haas F1 Team has already set its sights on next year to pick up additional partners, a team exec said. Sponsorship interest in the team “has picked up” since the start of the season, said Haas F1 Team CMO Adam Jacobs, though no new d ...

Tags: Marketing and Sponsorship, North America

U.S. Probe Focusing On Broadcasters

A "sprawling" U.S. corruption investigation into int'l football "increasingly is focusing on the role multinational sponsors, broadcasters and banks may have played" in facilitating alleged corruption, people familiar with the investigation said, according to Matthews, Viswanatha & Flint of the ...

Tags: International Football, North America

Haas On Track For $100M Boost

Haas Automation, owned by American tycoon Gene Haas, is on track to get an estimated $100M of "exposure from Formula One auto racing this year," according to Christian Sylt for FORBES. America's first F1 team in 30 years finished sixth in Australia, and driver Romain Grosjean "also made it the first ...

Tags: Marketing and Sponsorship, North America

NBA, Nike Activate Around Kobe's Finale

NBA L.A. Lakers guard Kobe Bryant will play the final game of his illustrious 20-year career Wednesday night against the Jazz, and the NBA and Nike are among those activating around Bryant's retirement. The league will salute Bryant by running full-page celebratory ads Thursday in USA Toda ...

Tags: Marketing and Sponsorship, North America

Marquez, COTA Big Winners From MotoGP

Marc Marquez "easily won the Grand Prix of the Americas for the fourth time, but Circuit of the Americas won the weekend when MotoGP visited Central Texas last weekend," according to Sean Shapiro of MY STATESMAN. This year’s event "drew the largest three-day crowd in the four-year history of t ...

Tags: Events and Attractions, North America

Alamo Renews Mexican Sponsorship Deals

Mexican Baseball League fans at Kukulcan Alamo Park are enjoying a host of new stadium upgrades thanks to continued sponsorship support from Alamo Rent A Car. Changes include a new playing field, new seats with cup holders, improved main entrance with prominent Alamo signage and the grand opening of ...

Tags: Marketing and Sponsorship, North America

Chivas Could Switch Broadcasters

Liga MX side Chivas Guadalajara Owner Jorge Vergara on Monday "left open the possibility" of a new broadcaster getting the club's TV rights, according to LA AFICIÓN. Vergara: "There are more responsibilities on the table, we have various proposals that we are considering. We are not ...

Tags: Media, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug