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Athletics Competition Between Great Britain, U.S. Will Take Place In London In '18

Published in SportsBusiness Daily Global on 08 / 17 / 17

The "cream of Britain's track and field athletes will take on their American counterparts in an innovative new competition" called "The Meet" at the London Stadium next year, according to Adam Shergold of the London DAILY MAIL. The "fast-paced, two-hour event" will feature running, jumping, hurdles ...

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Tags: Events and Attractions, United Kingdom, North America

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NBA, New Era Announce Global Partnership

New Era and the NBA announced an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, WNBA and NBA Development League. New Era will exclusively produce caps for marquee NBA events, including the NBA Draft, Conference Finals and NBA Fina ...

Tags: Marketing and Sponsorship, North America

U.S. GP Could Get More Circuits

The U.S. Grand Prix has had 10 homes, more than any other grand prix, and according to Formula One’s new owners, Liberty Media, "that number is about to increase," according to Paul Weaver of the London GUARDIAN. There is talk of another race -- perhaps two, with L.A., Las Vegas and New J ...

Tags: Leagues and Governing Bodies, North America

Hangin' With ... Christina Nielsen

CHRISTINA NIELSEN made history when she became the first female driver to win a major, full-season North American sports car championship. The 24-year-old Dane won the title in the GT Daytona category this season in the IMSA WeatherTech SportsCar Championship together with co-driver ALESSANDRO BA ...

Tags: People and Pop Culture, Europe, North America

COTA Open To ‘Tex-Mex Two Step’

The F1 racetrack in Austin, Texas, is open to the idea of a collaboration with its southern counterpart in Mexico City, Circuit of the Americas Chair Bobby Epstein said. “In a couple of years it would make sense for us to work with Mexico and give people the ultimate ‘Tex-Mex two step,&r ...

Tags: Events and Attractions, North America

Haas F1 Holds Promo Tour Ahead Of USGP

For Haas F1, this weekend's U.S. Grand Prix is more than a regular race, it will be the first time the American-led team is going to compete in front of a home crowd. To mark this special occasion, the team scheduled more than a dozen media events ...

Tags: Marketing and Sponsorship, North America

Former Traffic Exec To Plead Guilty

A former sports marketing exec who was arrested last year in a U.S. corruption probe involving FIFA "is scheduled to plead guilty on Thursday," a court filing said, according to Nate Raymond of REUTERS. The plea by Aaron Davidson, who headed the Miami-based unit of Brazilian sports marketing fi ...

Tags: International Football, North America

COTA Bullish About Future

The Circuit of the Americas is bullish about its future following a rather disastrous ’15 that threatened the whole operation. “COTA is very healthy now, so I don’t see any reason this event [F1] won’t continue for a long time,” racetrack Chair Bobby Epstein said. It is ...

Tags: Facilities, North America

Discovery Invests In Group Nine Media

Discovery Communications "has agreed to make a minority investment" of $100M and enter into a "strategic partnership with Group Nine Media," according to Robert Briel of BROADBAND TV NEWS. Group Nine Media "is a new media holding company consisting of Thrillist Media Group, NowThis Media, The Dodo a ...

Tags: Finance, North America

NHL Global Media Rights Up By 40%

The NHL will receive increased global exposure this season after successfully adding new partners to its portfolio of media rights holders. The NHL added more than 20 new media partners and grew its global media rights revenue -- excluding the U.S. and Canada -- by approximately 40% on a year-on-yea ...

Tags: Media, Europe, North America

Sport1 Doubles NHL Broadcast Coverage

German sports network Sport1 has secured NHL media rights for Germany, Austria and Switzerland over the next four season. The deal between Sport1 and IMG, which markets the league's global media rights, will run until the end of the '19-20 season. Sport1's dedicated pay-TV U.S. sports channel, Sport ...

Tags: Media, Europe, North America

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