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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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Monday Night Football Heads To Mexico

ESPN will televise the NFL’s first regular-season game in Mexico City in 11 years on Monday Night Football on Nov. 21 -- Houston Texans vs. Oakland Raiders from Estadio Azteca. Multiple ESPN studio shows will be live from Mexico City on Nov. 20-21 as part of the company’s extensive Engli ...

Tags: Events and Attractions, North America

Hangin' With ... Jodi Wilmott

JODI WILMOTT is the general manager for the Hawaii/Tahiti region at the World Surf League. The South African native has been immersed in the surfing lifestyle since her early years. She is the daughter of a surfboard shaper and first came to Hawaii in '73. Not only did Wilmott come to the birthpla ...

Tags: People and Pop Culture, Australia, North America

F1 Driver Pérez Dumps Sponsor

Mexican Formula 1 driver Sergio Pérez "has dumped one of his sponsors for sending a disrespectful tweet about his compatriots," according to the BBC. He was "incensed" after sunglasses manufacturer Hawkers tweeted in the wake of Donald Trump's victory in the U.S. presidential election th ...

Tags: Marketing and Sponsorship, North America

Election Results May Ruin Joint WC Bid

Donald Trump’s "shock victory" in the presidential race "may have jeopardised any prospect" of the U.S. teaming up with Mexico to "form an unstoppable joint bid for the 2026 World Cup," according to Martyn Ziegler of the LONDON TIMES. Trump’s success over Hillary Clinton is "also a signi ...

Tags: International Football, North America

ESPN Sets Int'l Audience Records

ESPN broke numerous int'l audience and engagement records for its TV and digital platforms in the fiscal year from from Oct. '15-September. On TV, ESPN attracted its largest annual audience in history in Mexico, Brazil, Australia and throughout Central America. ESPN also experienced an average of mo ...

Tags: Media, North America

WSL's Hawaii Office To Break Even By '19

The World Surf League’s new regional office on Hawaii’s North Shore intends to be self-sufficient by the end of ’19. The WSL's new regional HQ, overseeing Hawaii and Tahiti, is currently dependent on financial support from the sport's ownership group to operate, but WSL Hawaii/Tahi ...

Tags: Leagues and Governing Bodies, North America, Australia

Breeders' Cup Ties Record For Int'l Entries

A record-tying 32 int'l horses are set to compete in the Breeders’ Cup World Championships at Santa Anita Park Friday and Saturday, including Irish filly and Prix de l’Arc de Triomphe winner Found. The number of horses from outside the U.S. ties the record of int'l horses entered in the ...

Tags: Events and Attractions, North America

'No Timeframe' For NRL Game In Hawaii

No official date has been set for a potential National Rugby League game in Hawaii, a marketing official involved in the talks cautioned. N.Y.-based sports marketing firm Ascendent Sports Group did not confirm reports that NRL sides St. George Illawarra and the Wests Tigers will play an exhibition g ...

Tags: Marketing and Sponsorship, Australia, North America

Simmons Vents NCAA Frustration In Doc

NBA Philadelphia 76ers player Ben Simmons did not "care much for school," according to the AAP. In fact, the Australian "admits he attended Louisiana State University only for basketball and expresses disdain at being made to do so." He said, "I'm here to play. I'm not here to go to school."&nb ...

Tags: Australia, Leagues and Governing Bodies, North America

Nasr Signs Watch Deal With Felio Siby

Nascent luxury apparel brand Felio Siby announced a partnership with Brazilian F1 driver Felipe Nasr, who will have a limited-edition timepiece released in his name. The Miami-based company was founded in ’13 by Gabonese entrepreneur Dominique Siby but is only getting into watches now. It is l ...

Tags: Marketing and Sponsorship, North America, Brazil

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