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Leaders: Citi, AT&T Execs Explain Reasons For Not Renewing USOC Deals

Published in SportsBusiness Daily Global on 03 / 23 / 17

Citi did not renew its U.S. Olympic Committee sponsorship because its payment card business could not activate the Games without conflicting with global IOC sponsor Visa, Global Managing Dir of Sponsorships & Marketing Tina Davis confirmed Wednesday. “For us, it was in 2015, our [paym...

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Tags: Marketing and Sponsorship, North America

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03/10/17
Post To Sponsor 2017 Gold Cup

CONCACAF announced a partnership with Post Consumer Brands to cover this year's Gold Cup, which begins in June. Post Consumer Brands and its cereal brands Honey Bunches of Oats, Honeycomb and Malt-O-Meal will be present this summer across the U.S. as the 14th edition of the tournament visits 13 ...

Tags: Marketing and Sponsorship, North America

03/08/17
2016 Mexican F1 GP Had $616M Impact

Mexican media and entertainment company CIE President Alejandro Soberón announced that last year's Mexican Formula 1 Grand Prix had an economic impact of 12B Mexican pesos ($616M), according to Yael Rueda of LA AFICIÓN. Soberón said that the objective for this year's race " ...

Tags: Finance, North America

03/07/17
Maffei Rips NBC's $3M Formula 1 Fee

Liberty Media CEO Greg Maffei "launched a stinging criticism" of the amount paid by NBC to broadcast Formula 1 in the U.S., describing the multi-million dollar fee as a "popcorn fart," according to Christian Sylt for FORBES. In January, Liberty paid $8B to acquire F1’s parent company, Del ...

Tags: Media, North America

03/07/17
U.S., Britain Setting Up Multi-Sport Event

American and British Olympic leaders will "firm up plans for a multisport event between the countries" at a meeting in N.Y. later this month, according to Rob Harris of the AP. The trans-Atlantic rivals, which occupied the top two spots in the Gold Medal standings at the Rio de Janeiro Olympics, "ar ...

Tags: Events and Attractions, United Kingdom, North America

03/07/17
Atlético Confirms Interest In Mexican Club

Atlético Madrid admitted to "being in talks to take a share in a Mexican club" -- with a deal to buy 50% of San Luis "apparently close," according to Dermot Corrigan of ESPN.com. Atlético CEO Miguel Angel Marin "was in Mexico in mid-February meeting with executives at the club ." ...

Tags: Franchises, Europe, North America

03/06/17
Nike Accused Of Hindering Investigation

Nike "was accused of hindering a doping investigation into the elite training group" run by Mo Farah’s coach, Alberto Salazar, according to Sean Ingle of the London GUARDIAN. The accusations against Nike were reportedly revealed in a "leaked United States Anti-Doping Agency interim report."&nb ...

Tags: Leagues and Governing Bodies, North America

03/02/17
CONCACAF Signs Cerveza Modelo

CONCACAF signed a partnership with Constellation Brands’ Cerveza Modelo that will see it become the official beer of the CONCACAF Gold Cup. The deal, which runs through '20, also will see Modelo sponsor CONCACAF properties such as Women’s World Cup and Olympic qualifying championships, a ...

Tags: Marketing and Sponsorship, North America

03/02/17
Canadian GP Extends F1 Deal Through '29

Canadian Grand Prix organizers signed a "new deal that will keep the Formula 1 grand prix at Montreal" until '29, according to Lawrence Barretto of MOTORSPORT. Talks with former F1 CEO Bernie Ecclestone about extending the contract, which previously ran to '24, "began last year" and were finalized t ...

Tags: Events and Attractions, North America

03/01/17
Diablos Rojos' Stadium 65% Complete

Mexican Baseball League club Diablos Rojos' new stadium , "which is expected to be ready by the middle of the year," will cost $60M, according to Miguel Boada Nájera of LA AFICIÓN. Some of the features include:  Three "giant screens." Various areas of the ...

Tags: Facilities, North America

03/01/17
IndyCar Series Seeking Expansion

IndyCar Series CEO Mark Miles "continues to look for opportunities to start the season in February at destinations outside North America," according to Marshall Pruett of RACER. At least one venue in South America is "rumored to be on IndyCar's radar, and numerous tracks in Europe, Asia and Aus ...

Tags: Events and Attractions, North America

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