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ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil

04 / 17 / 14

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com...

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Tags: Media, North America, Brazil

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07/24/13
ISM, NiceON Sport To Collaborate

Int'l Sports Management has announced a Chinese golf collaboration with China golf agency NiceOn Sport. The partnership will cover player development, event and tournament promotion, sponsorship consultancy, sports marketing and media relations. ISM and NiceOn Sport will manage players, sponsors, ke ...

Tags: Marketing and Sponsorship, Asia, North America

07/18/13
Andretti Autosport Joins Formula E

IndyCar team Andretti Autosport "will field a team in Formula E," according to Matt Beer of AUTOSPORT. The squad, run by '91 CART IndyCar champion Michael Andretti, "joins the Drayson and China teams among the first of the 10 outfits expected for Formula E's inaugural season" in '14. Andretti said, ...

Tags: Franchises, Europe, North America

07/18/13
Liga MX Atlas Turns Down Gov't Help

Due to the "huge controversy that it generated, politically as much as socially," Liga MX side Atlas has declined the 12M pesos ($960,000) it had been offered by Mexican state Jalisco Governor Jorge Aristóteles Sandoval after Atlas's petition for government support, according to Rigoberto Ju& ...

Tags: Franchises, North America

07/17/13
Bancomer Becomes Liga MX Sponsor

Mexican bank BBVA Bancomer, which serves more than 20 million customers, on Tuesday announced its sponsorship of top Mexican football league Liga MX, which will now be known as Liga BBVA Bancomer. Liga MX has more than 75 million followers in Mexico and is also followed globally. BBVA Bancomer Mexic ...

Tags: Marketing and Sponsorship, North America

07/17/13
Doping Allegations Rock Athletics, Cycling

British Olympic Association Chair Sebastian Coe "has admitted that athletics cannot afford to lose the battle against doping following the scandal that has engulfed two of the world's top sprinters," according to Martyn Ziegler of the PA. Positive tests by U.S. sprinter Tyson Gay and Jamaica's forme ...

Tags: Leagues and Governing Bodies, North America, United Kingdom

07/16/13
Real Madrid Most Valuable Sports Team

Real Madrid "is now the world’s most valuable sports franchise," worth $3.3B, surpassing former No. 1 ManU, according to Kurt Badenhausen of FORBES. Los Blancos "have the highest revenues of any team in sports" ($650M during the '11-12 season), and revenues are up 62% over the last three ...

Tags: Finance, Europe, North America

07/15/13
Etihad Airways Sponsors D.C. Triathlon

Etihad Airways is the new official airline sponsor of Events DC's Nation’s Triathlon, "marking the Abu Dhabi-based firm’s first foray into sports sponsorship in the U.S. capital," according to GULF NEWS. The deal "will involve the airline supporting the Nation’s Triathlon through f ...

Tags: Marketing and Sponsorship, Middle East, North America

07/15/13
CONCACAF's Webb Focuses On Reforms

CONCACAF President Jeffrey Webb "is focusing on building a foundation" for football throughout the region "with emphasis on developing better coaches and referees," according to Jose de Jesus Ortiz of the HOUSTON CHRONICLE. CONCACAF "has identified and trained 12 instructors from throughout the conf ...

Tags: International Football, North America

07/15/13
Top IndyCar Team To Join Formula E

Formula E CEO Alejandro Agag said the racing series will impose a $3.3M budget cap on teams, according to Christian Sylt of AUTOWEEK. One of the top IndyCar teams "will be unveiled as a Formula E entrant by the end of the summer along with several based in the U.K." Agag: "We have a €2.5M ($3.3 ...

Tags: Leagues and Governing Bodies, Europe, North America

07/12/13
Louis Vuitton Wants Cup Refund

Longtime America's Cup sponsor Louis Vuitton, the "posh French retailer that has been a primary financial backer of the competition," wants $3M of its spend refunded "because so few teams have entered," according to Eric Young of the S.F. BUSINESS TIMES. A source said that the company's "initial spo ...

Tags: Marketing and Sponsorship, New Zealand, North America

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