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Leaders: Citi, AT&T Execs Explain Reasons For Not Renewing USOC Deals

Published in SportsBusiness Daily Global on 03 / 23 / 17

Citi did not renew its U.S. Olympic Committee sponsorship because its payment card business could not activate the Games without conflicting with global IOC sponsor Visa, Global Managing Dir of Sponsorships & Marketing Tina Davis confirmed Wednesday. “For us, it was in 2015, our [paym...

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Tags: Marketing and Sponsorship, North America

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