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NFL Jets Announce Porsche As Team's Official Sports Car, Luxury Vehicle

Published in SportsBusiness Daily Global on 06 / 27 / 16

The NFL N.Y. Jets announced a new multi-year partnership with Porsche Cars North America. The agreement marks Porsche’s first NFL partnership and major market sports sponsorship on the East Coast. As the official sports car and luxury vehicle of the Jets, Porsche will be the presenting partner...

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Tags: Marketing and Sponsorship, North America, Europe

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Marketers' Discuss Best Practices

Marketers in today’s media landscape face a quandary when it comes to branded content. While brands are, for obvious reasons, focused on getting a message across about their product, that generally is not entertaining in and of itself, and therefore consumers will not respond to it. During the ...

Tags: Marketing and Sponsorship, North America

Project Underway For New F1 Race

Businessman Tavo Hellmund, a key figure in bringing F1 back to the U.S. and Mexico, has "started a project to secure another race in North America," according to Nate Saunders of ESPN. The American helped bring F1 back to the U.S. in '12 at the Circuit of the Americas and "also played a role in secu ...

Tags: Events and Attractions, North America

Jason Dial Leaves COTA After Two Years

Former NFL exec JASON DIAL has left the Circuit of the Americas after two years on the job. Dial, who took over the role of president and CEO at the racetrack in '13 and saw it through three F1 weekends, confirmed the news to SBD Global. “I confirm that I have departed the Circuit of the Ame ...

Tags: People and Pop Culture, North America

F1 Teams Target Mexico, Latin America

With Formula 1 returning to Mexico City, teams are looking to cash in on the emerging market and beyond. Last weekend, the Mexican capital hosted its first F1 Grand Prix since ’92. The race, which attracted large crowds, showed the country's enthusiasm for sport, and teams took notice. “ ...

Tags: Marketing and Sponsorship, North America, South America

Sexwale Concerned About Sponsors

FIFA presidential candidate Tokyo Sexwale has claimed that the organization's sponsors "are exerting too much power" by calling for Sepp Blatter to "quit immediately as president," according to Martyn Ziegler of the PA. Four of FIFA's biggest sponsors -- Coca-Cola, Visa, Budweiser and McDonald' ...

Tags: Marketing and Sponsorship, North America

Red Bull Rides AT&T's Global Network

AT&T's network service is powering the performance of Red Bull Racing in the data-driven sport of F1. At the heart of the partnership is AT&T's global network that links the team's headquarters in Milton Keynes, England, to every racetrack on the F1 calendar. Red Bull has had a business rela ...

Tags: Marketing and Sponsorship, Europe, North America

Haas F1 Appoints Gutiérrez As 2nd Driver

Haas F1 has unveiled Mexican Esteban Gutiérrez as its second driver for the '16 season. The U.S.-based team made the announcement, which was widely regarded as the "worst-kept secret" in the sport, on Friday ahead of the Mexican Grand Prix. Gutiérrez joins Frenchman Romain Grosjea ...

Tags: Franchises, North America

F1 CEO Ecclestone Praises Mexico

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Tags: Events and Attractions, North America

Biden Apologises For ANOC 'Oversight'

U.S. VP Joe Biden apologized to Olympic officials on Friday for an "oversight" after no senior administration official greeted a Washington meeting of worldwide sports officials, according to Simon Evans of REUTERS. The Association of National Olympic Committees, representing 206 national bodies, "h ...

Tags: Olympics, North America

Citi Partners With Cricket All-Stars Tour

Citi has signed on as presenting sponsor of the upcoming Cricket All-Stars tour, which will see some of the biggest names in the sport lead all-star squads onto Citi Field in N.Y. on Nov. 7, Houston's Minute Maid Park on Nov. 11 and L.A.'s Dodger Stadium Nov. 14. Citi, which will use the events ...

Tags: Media, North America

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