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Creative Agency Sid Lee Wins Four-Year Contract With Canadian Olympic Committee

Published in SportsBusiness Daily Global on 12 / 01 / 16

Sid Lee has won a four-year contract as creative agency of record for the Canadian Olympic Committee, giving the int'l marketing shop control of Team Canada's campaigns for the 2018 PyeongChang and 2020 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now or Never" brand campaign for the...

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Tags: Olympics, North America

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Swiss Banker To Cooperate With U.S.

U.S. authorities investigating corruption in world football "have gained the cooperation of a Swiss banker, according to people familiar with the matter, leading their probe closer to financial institutions that prosecutors have said were used to move bribe money," according to Voreacos, Smythe & ...

Tags: International Football, North America

NBA, Ford Sign Multiyear Deal For Africa

The NBA and Ford Motor Company of Southern Africa signed a multiyear partnership across the African continent. The partnership grants Ford exclusivity in the automotive category and is the first such partnership for the NBA in Africa. Ford will activate around NBA events, including the NBA Finals, B ...

Tags: Marketing and Sponsorship, North America, Africa

Hangin' With ... Eric Perez

ERIC PEREZ is the founder and CEO of the Toronto Wolfpack. The newly created Canadian rugby league team will become the first transatlantic professional sports team when it joins the English Rugby Football League's third-tier competition, League 1, in '17.  The Toronto native also founded the ...

Tags: People and Pop Culture, North America, United Kingdom

Jeffrey Webb Facing Lifetime Ban

Former FIFA VP Jeffrey Webb "is facing a lifetime ban from football" after FIFA's ethics committee opened proceedings against him, according to the BBC. In November, Webb, 51, "pleaded guilty to one count of racketeering conspiracy, three of wire fraud conspiracy and three of money laundering conspi ...

Tags: International Football, North America

LST Marketing Hires Juergen Sommer

Juergen Sommer LST Marketing has hired former professional football player Juergen Sommer to lead the agency’s push into int’l football and other field sports. In the newly created position of exec d ...

Tags: Marketing and Sponsorship, North America

India Announces West Indies Tour

India "will tour West Indies in July-August for a four-match test series which will mark the resumption of bilateral ties between them, the cricket boards announced on Saturday," according to Amlan Chakraborty of REUTERS. Relations between the two boards "turned sour after a visiting Caribbean team ...

Tags: Events and Attractions, India, North America

U.S. Company Brings eSports To India

Elite Sports of India is bringing eSports to the world’s second most populous country this summer. The U.S.-based company has reached an agreement with the Association of Indian Universities to introduce competitive gaming at the university level. ESOI acquired the rights to organize and promo ...

Tags: Leagues and Governing Bodies, North America, India

Mexican F1 TV Audience Increases 500%

Formula One has announced "some of its highest ever increases in viewership crowned by boosts of as much as 500% for races watched on television in Mexico," according to Christian Sylt for FORBES. It drove total reach in Mexico to 3.4 million and was "fuelled by the return of its home Grand Prix aft ...

Tags: Media, North America

Report Shows 29 Positive Tests

Mexico's National Commission for Physical Culture & Sport (CONADE) announced that from '11-13, 29 footballers registered with the Mexican Football Federation (FMF) tested positive for doping, according to Héctor González Villalba of LA AFICIÓN. The information was released a ...

Tags: International Football, North America

Stewart-Haas Offers NASCAR-F1 Combo

Stewart-Haas Racing has begun pitching sponsorship inventory that can be split between its NASCAR team and that of its new sister Formula One operation, Haas F1. Haas F1 is owned by machine parts titan Gene Haas, who is also co-owner of SHR alongside Tony Stewart, the outgoing driver of the tea ...

Tags: Marketing and Sponsorship, North America

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