Featured Story

ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil

04 / 17 / 14

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com...

Read More

Tags: Media, North America, Brazil

More Stories

08/21/13
Chivas Owner To Become Hands-On

Liga MX side Chivas Guadalajara Owner Jorge Vergara announced that "he will return to participating in Chivas' decisions and also denied that the team is for sale," according to LA AFICION. Vergara admitted that "it was an error having distanced himself from the club, but said that he is now returni ...

Tags: North America, Franchises

08/19/13
Artificial Turf No Issue For Women's WC

FIFA officials are confident the 2015 Women's World Cup in Canada "will go off without a hitch, despite the tournament being played on artificial turf for the first time," according to XINHUA. Speaking in Vancouver Saturday at the conclusion of a week-long tour of Canada where a delegation of FIFA o ...

Tags: Events and Attractions, North America

08/16/13
GE Alone In Confronting IOC On LGBT

GE is the only corporate sponsor of the Olympics that is "pressing the International Olympic Committee publicly for action in support of human rights," according to Geidner & Maheshwari of BUZZFEED. The site reached out to each of the Olympic Games' 10 "marquee sponsors, as well as several other ...

Tags: Marketing and Sponsorship, North America

08/15/13
Wells Fargo Sponsors El Tri's U.S. Tour

U.S. bank Wells Fargo on Wednesday announced its sponsorship of the Mexican National Football Team for its annual U.S. tour, which started with Wednesday's game in East Rutherford, N.J. against Ivory Coast. The sponsorship follows Wells Fargo's July 31 announcement of a national sponsorship of Major ...

Tags: Marketing and Sponsorship, North America

08/13/13
Aon Extends Partnership With NFL

London-based risk management group Aon has extended its partnership with the NFL for games to be played in London during the '13 and '14 seasons. Aon, which has been a partner with the NFL since '12, will serve as the official sponsor of the two sold-out games at London's Wembley Stadium late ...

Tags: Marketing and Sponsorship, North America, United Kingdom

08/12/13
Formula E Secures Fox Sports TV Deal

Motorsports governing body FIA's Formula E Championship has "agreed a deal with Fox Sports that will ensure coverage in over 80 countries next year," according to Jamie O'Leary of AUTOSPORT. The new series "for all-electric vehicles will be broadcast live exclusively" on the network in the U.S. and ...

Tags: Media, North America

08/01/13
Bleacher Report Targets U.K. Market

Bleacher Report has introduced a new home page and version of its Team Stream mobile application targeted for the U.K. audience. Located at bleacherreport.com/UK, the online destination will contain news and commentary on football, cricket, rugby, F1 and other sports of interest to the U.K. market. ...

Tags: Media, North America, United Kingdom

08/01/13
ManU, Pepsi Agree To Asia Sponsorship

ManU and PepsiCo announced a multi-year sponsorship agreement in the Asia-Pacific region on Wednesday. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use ManU branding on its ...

Tags: Marketing and Sponsorship, United Kingdom, North America

07/29/13
Success Helping Mexico Sports Grow

In Mexico, earning an Olympic medal "represents an increase in popularity" for any sport, according to Carlos Cruz of LA AFICION. This "is the case for archery, synchronized diving and taekwondo, which earned six of Mexico's seven medals" at the 2012 London Games. The Mexican football team earned a ...

Tags: Olympics, North America

07/26/13
Carlos Slim World's Richest Club Owner

Mexican business tycoon Carlos Slim is the world's richest football club owner, according to a new list that includes investors and features teams from 11 countries, suggesting the worldwide appeal of sports clubs as a trophy asset for the ultra wealthy. Slim's America Movil bought a 30% stake last ...

Tags: Finance, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug