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Canadian GP In Talks With F1 About 10-Year Extension For Montreal Race Until '2406 / 18 / 13Canadian F1 Grand Prix promoter Francois Dumontier said that "the race is negotiating a new ten-year contract extension," according to ESPN. The Montreal race's "agreement ends next year," yet talks between F1 Management -- led by CEO Bernie Ecclestone -- and the different levels of government "bega... |
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Li-Ning To Announce Wade Deal
Chinese sportswear brand Li-Ning will announce Wednesday morning in China that it has "officially signed" NBA Miami Heat guard Dwyane Wade. Wade said, "This is a great opportunity for me. I can either choose to stick to the status quo or be a trailblazer." It is certainly Li-Ning's "greatest effort ...
Vonn Wants To Compete In Men's Race
World Cup skiing champion and Olympic Gold Medalist LINDSEY VONN "sent a letter to Int'l Ski Federation (FIS) to ask permission to enter a men’s downhill race so she can enhance women’s alpine skiing’s image," according to SÜDDEUTSCHE ZEITUNG. Vonn sent a letter to men&rsquo ...
Cricket Takes Aim At U.S. Market
The Int'l Cricket Council is "blessing a new venture with ambitions to create a league of teams" in big U.S. cities, according to Roger Blitz of the FINANCIAL TIMES. The new push in the country is built around Twenty20, the three-hour short form of the game "generating such popularity" in south Asia ...
Global Sponsorships And Events Strategies
Marketing to a global audience through sports sponsorships involves a three-tier strategy, said SAP Exec Chris Burton: the league, the tournament and the individual. Most important to this strategy is keeping a consistent message across all three tiers and all markets around the world, he added d ...
No Problems For New Jersey's F1 Race
The U.S. F1 race in New Jersey in '13 "has not yet been confirmed by FIA," however, organizers of the race "are not worried about their grand prix," according to Stefan Ziegler of MOTORSPORT-TOTAL.com. F1 CEO Bernie Ecclestone recently said that the contract with New Jersey "has been terminated," wh ...
ESPN To Broadcast KHL In U.S.
The Kontinental Hockey League has "struck a deal" with ESPN to broadcast matches from the Russian-based league in the U.S., according to RIA NOVOSTI. The KHL covers six countries and is "widely regarded as the second-best hockey league" in the world after the NHL. In a statement, the league said the ...
Tags: Media, North America
NBA Signed Sponsor For Mexico Game
The NBA and financial institution BBVA Bancomer have agreed to a partnership that makes the banking group the official presenting partner of the NBA Mexico Game 2012. NBA Mexico Game 2012 presented by BBVA Bancomer will see Mexican-native Gustavo Ayon and the Orlando Magic take on the New Orleans Ho ...
Tags: Marketing and Sponsorship, North America, Europe, NBA
Makita Partners With Fernando Fiore
Powertools manufacturer Makita continues to advance its leadership position in Hispanic marketing with an ongoing partnership with football broadcaster Fernando Fiore. Fiore, perhaps the most-recognized voice in Spanish language sports media, joins Makita, the official power tool sponsor of Major Le ...
CONCACAF Accepts Joint Media Rights
CONCACAF has accepted a joint bid from World Sport Group and Traffic Sports for the confederation's int'l media rights. The two-year agreement was reached after due process from the CONCACAF Evaluation Committee, comprised of Canadian Soccer Association President Victor Montagliani; Costa Rican Foot ...
Tags: North America, Media
Canada Course Adding Scenic Site
The second course at Canada's new Cabot Links resort "will occupy a clifftop site" a few miles north of the existing course, which is situated at the heart of the town of Inverness on Cape Breton, according to GOLF COURSE ARCHITECTURE. Developer Ben Cowan-Dewar said that Cabot Cliffs is set to begin ...
Tags: Facilities, North America, United Kingdom
