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New F1 Owner Liberty Media Pushing For More U.S. Grand Prix Circuits

Published in SportsBusiness Daily Global on 10 / 24 / 16

The U.S. Grand Prix has had 10 homes, more than any other grand prix, and according to Formula One’s new owners, Liberty Media, "that number is about to increase," according to Paul Weaver of the London GUARDIAN. There is talk of another race -- perhaps two, with L.A., Las Vegas and New J...

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Tags: Leagues and Governing Bodies, North America

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Mexican F1 TV Audience Increases 500%

Formula One has announced "some of its highest ever increases in viewership crowned by boosts of as much as 500% for races watched on television in Mexico," according to Christian Sylt for FORBES. It drove total reach in Mexico to 3.4 million and was "fuelled by the return of its home Grand Prix aft ...

Tags: Media, North America

Report Shows 29 Positive Tests

Mexico's National Commission for Physical Culture & Sport (CONADE) announced that from '11-13, 29 footballers registered with the Mexican Football Federation (FMF) tested positive for doping, according to Héctor González Villalba of LA AFICIÓN. The information was released a ...

Tags: International Football, North America

Stewart-Haas Offers NASCAR-F1 Combo

Stewart-Haas Racing has begun pitching sponsorship inventory that can be split between its NASCAR team and that of its new sister Formula One operation, Haas F1. Haas F1 is owned by machine parts titan Gene Haas, who is also co-owner of SHR alongside Tony Stewart, the outgoing driver of the tea ...

Tags: Marketing and Sponsorship, North America

MLS Expands TV Presence In Asia

MLS has further expanded its Asian broadcast portfolio, signing a new two-year deal with Japan’s Fuji TV, and expanding its existing deal with China’s Le Sports. Fuji TV will now broadcast two MLS regular-season matches per week, as well as select MLS playoff games and MLS Cup. The leagu ...

Tags: Media, Asia, North America

Barcelona To Open New U.S. Academy

La Liga club FC Barcelona will unveil Charlotte, N.C., as the location of its second football academy in the U.S. during a press conference at the Charlotte Convention Center on Thursday. The Spanish club, in collaboration with int'l sports management agency ISL Futbol, will offer an after-school pr ...

Tags: Franchises, Europe, North America

Women 'Critical' To Under Armour

The growth of the women's category in sportswear "will outpace men's in two to four years," said former Under Armour EMEA Head of Marketing Chris Carroll, who identified women and int'l expansion as "two key pillars" of the business to drive future growth, according to Sarah Shearman of MARKETING MA ...

Tags: Marketing and Sponsorship, Europe, North America

Haas F1 Looking At '2017 And Beyond'

The current F1 season is only three races old, but the Haas F1 Team has already set its sights on next year to pick up additional partners, a team exec said. Sponsorship interest in the team “has picked up” since the start of the season, said Haas F1 Team CMO Adam Jacobs, though no new d ...

Tags: Marketing and Sponsorship, North America

U.S. Probe Focusing On Broadcasters

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Tags: International Football, North America

Haas On Track For $100M Boost

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Tags: Marketing and Sponsorship, North America

NBA, Nike Activate Around Kobe's Finale

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Tags: Marketing and Sponsorship, North America

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