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García's Racist Comments Toward Woods Could Cost Spaniard Sponsorship Money05 / 24 / 13Sergio García "has issued an emotional apology to Tiger Woods for his racist jibe" against the world No. 1, but is still "facing the prospect of losing millions of pounds in sponsorship deals," acording to James Corrigan of the London TELEGRAPH. García met European Tour CEO George O&rs... Tags: Marketing and Sponsorship, Europe, North America, United Kingdom |
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Global Sponsorships And Events Strategies
Marketing to a global audience through sports sponsorships involves a three-tier strategy, said SAP Exec Chris Burton: the league, the tournament and the individual. Most important to this strategy is keeping a consistent message across all three tiers and all markets around the world, he added d ...
No Problems For New Jersey's F1 Race
The U.S. F1 race in New Jersey in '13 "has not yet been confirmed by FIA," however, organizers of the race "are not worried about their grand prix," according to Stefan Ziegler of MOTORSPORT-TOTAL.com. F1 CEO Bernie Ecclestone recently said that the contract with New Jersey "has been terminated," wh ...
ESPN To Broadcast KHL In U.S.
The Kontinental Hockey League has "struck a deal" with ESPN to broadcast matches from the Russian-based league in the U.S., according to RIA NOVOSTI. The KHL covers six countries and is "widely regarded as the second-best hockey league" in the world after the NHL. In a statement, the league said the ...
Tags: Media, North America
NBA Signed Sponsor For Mexico Game
The NBA and financial institution BBVA Bancomer have agreed to a partnership that makes the banking group the official presenting partner of the NBA Mexico Game 2012. NBA Mexico Game 2012 presented by BBVA Bancomer will see Mexican-native Gustavo Ayon and the Orlando Magic take on the New Orleans Ho ...
Tags: Marketing and Sponsorship, North America, Europe, NBA
Makita Partners With Fernando Fiore
Powertools manufacturer Makita continues to advance its leadership position in Hispanic marketing with an ongoing partnership with football broadcaster Fernando Fiore. Fiore, perhaps the most-recognized voice in Spanish language sports media, joins Makita, the official power tool sponsor of Major Le ...
CONCACAF Accepts Joint Media Rights
CONCACAF has accepted a joint bid from World Sport Group and Traffic Sports for the confederation's int'l media rights. The two-year agreement was reached after due process from the CONCACAF Evaluation Committee, comprised of Canadian Soccer Association President Victor Montagliani; Costa Rican Foot ...
Tags: North America, Media
Canada Course Adding Scenic Site
The second course at Canada's new Cabot Links resort "will occupy a clifftop site" a few miles north of the existing course, which is situated at the heart of the town of Inverness on Cape Breton, according to GOLF COURSE ARCHITECTURE. Developer Ben Cowan-Dewar said that Cabot Cliffs is set to begin ...
Tags: Facilities, North America, United Kingdom
Circuit Of The Americas Gets FIA OK
Motorsport governing body (FIA) Race Dir Charlie Whiting "gave the green light for the newly built Circuit of the Americas in Austin, Texas," according to KRONE.at. Whiting said in a statement: "Everything that I’ve seen so far has been absolutely first class, and the progress that’s bee ...
Betfair Silences U.S. Golf Fans
The European Ryder Cup team is certain to face a "partisan crowd" when they step up to the tee box Friday for the first day of the Ryder Cup against their American rivals in Medinah, Ill., according to the London DAILY MAIL. However, in a bid to prevent the locals from unsettling the likes of Rory M ...
Tags: Marketing and Sponsorship, United Kingdom, North America
MLB Launches Mobile Game
Social gaming company CyberX Inc., which is a wholly owned subsidiary of CyberAgent, Inc. headquartered in Tokyo, announced the launch of a Major League Baseball-focused iOS mobile game, "MLB Stars Collection." Categorized as a "player battle game," users set out to build the most successful team by ...
Tags: Media, Japan, North America, MLB
