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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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NBA, FIBA To Hold BWB In Bahamas

The NBA, FIBA and the Bahamas Basketball Federation announced that the ninth Basketball without Borders Americas will be held from July 5-8 at the Kendal G.L. Isaacs National Gymnasium in Nassau, Bahamas, marking the first time the NBA and FIBA's global basketball development and community outreach ...

Tags: Leagues and Governing Bodies, North America

L.A., Paris Bid Teams Talk Deal

Leaders of the L.A. 2024 and Paris 2024 Olympic bids met with top IOC officials in Denmark on Monday, discussing for the first time potential reforms that would lead to the IOC awarding the Games to both cities later this year. First, IOC President Thomas Bach met with L.A. Mayor Eric Garcetti and P ...

Tags: Olympics, Europe, North America

NHL Not Going To 2018 Olympics

The NHL "is not going" to the 2018 PyeongChang Winter Olympics, according to Stephen Whyno of the AP. The league announced its decision Monday afternoon, saying that the matter was "officially closed." The league said that "no meaningful dialogue had materialized" in talks with the NHL P ...

Tags: Olympics, Asia, North America

United Goes Global With Rock ’N’ Roll

The Competitor Group signed United Airlines as the first global sponsor of the Rock 'n' Roll Marathon Series, a deal that includes naming rights to its inaugural event in China this October, according to Ben Fischer of the SPORTSBUSINESS JOURNAL. Competitor Group President Josh Furlow said that the ...

Tags: Marketing and Sponsorship, North America

Indy Eleven Signs Turkish Airlines

North American Soccer League club Indy Eleven "signed its first internationally-based sponsor and extended the contract of its primary jersey supporter as the team launches its fourth season," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The franchise named Turkish Airlines i ...

Tags: Marketing and Sponsorship, North America

F1 Should Own Circuits, USGP Boss Says

U.S. Grand Prix promoter Bobby Epstein said that it would "make sense" for Formula 1 owner Liberty Media to buy some circuits as part of its "long-term strategic plans for the sport," according to Alan Baldwin of REUTERS. Circuit of the Americas co-Founder & Chair Epstein, whose Austin, Texas, t ...

Tags: Facilities, North America

Atlético CEO Talks San Luis Takeover

Atlético Madrid CEO Miguel Ángel Gil Marín discussed the details of his club's investment in Ascenso MX club Atlético San Luis in a Q&A, according to Paulina Benavente of AS. Below are excerpts from his interview: Q : Why Mexico as the destination of the ne ...

Tags: Europe, Franchises, North America

Montagliani Calls For Automatic Entry

With the U.S., Canada and Mexico "widely expected to bid jointly" for the 2026 World Cup, CONCACAF President Victor Montagliani, the region's FIFA VP, "believes all three should automatically enter the tournament if chosen as co-hosts," according to the AP. He said that continental football bodies s ...

Tags: International Football, North America

Leaders: Citi, AT&T Execs Talk USOC

Citi did not renew its U.S. Olympic Committee sponsorship because its payment card business could not activate the Games without conflicting with global IOC sponsor Visa, Global Managing Dir of Sponsorships & Marketing Tina Davis confirmed Wednesday. “For us, it was in 2015, our [paym ...

Tags: Marketing and Sponsorship, North America

ICC Releases U.S. Schedule

ManU will face Man City, Real Madrid and Barcelona in the U.S. this summer as part of the Int'l Champions Cup, according to ESPN.com. Paris St. Germain, Juventus, Roma and Tottenham will also take part in the tournament, which will air on ESPN networks in the U.S. The ICC previously unveiled a ...

Tags: International Football, North America

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