Slim Purchases Mexican Football Clubs Beckham Holds Talks With MLS David Beckham Hangs Up His Boots The Change In Endorsement Contracts U.S., Russia, Iran Vie To Keep Wrestling U.S. Rugby League Discussed FIFA, EA Sports Extend Partnership Sportsnet Lands Euro, World Cup Rights Amaechi: Coming Out In EPL Challenging Ecclestone Confirms Long Beach Talks
Upcoming Conferences and Events
Featured Story
Billionaire Carlos Slim's Foray Into Mexican Football First Division Rattles TV Rivals05 / 21 / 13Mexican billionaire Carlos Slim's latest acquisitive foray "is meeting resistance" after touching a national passion: football, according to the AP. Slim recently bought part of two of Mexico's first division football teams, setting up another showdown with TV giants Televisa and TV A... Tags: Media, North America |
More Stories
Rubio Joins Adidas For $100M
Adidas and NBA Minnesota Timberwolves PG Ricky Rubio, of Spain, have agreed on a 12-year $100M partnership, according to ELCONFIDENCIAL.com. Reports of a possible deal first surfaced in the spring, but nothing had been made official until now. Adidas' two other big NBA stars under contract are Chica ...
U.S. Cricket League Targets Hollywood
Hollywood stars such as Australians Russell Crowe and Hugh Jackman are "among the celebrities targeted by organizers of a new U.S.-based Twenty20 cricket competition to help sell six $40M franchises," according to Tariq Panja of BLOOMBERG. Cricket Holdings America "is copying the approach of the cel ...
COTA Will Host V8 Supercars In Texas
The Circuit of the Americas signed a formal, multi-year agreement with the V8 Supercars series that will allow the Australian touring car series to make its North American debut at the new central Texas sports and entertainment venue from May 17-19. The V8 Supercars championship is made up of 15 cha ...
Li-Ning To Announce Wade Deal
Chinese sportswear brand Li-Ning will announce Wednesday morning in China that it has "officially signed" NBA Miami Heat guard Dwyane Wade. Wade said, "This is a great opportunity for me. I can either choose to stick to the status quo or be a trailblazer." It is certainly Li-Ning's "greatest effort ...
Vonn Wants To Compete In Men's Race
World Cup skiing champion and Olympic Gold Medalist LINDSEY VONN "sent a letter to Int'l Ski Federation (FIS) to ask permission to enter a men’s downhill race so she can enhance women’s alpine skiing’s image," according to SÜDDEUTSCHE ZEITUNG. Vonn sent a letter to men&rsquo ...
Cricket Takes Aim At U.S. Market
The Int'l Cricket Council is "blessing a new venture with ambitions to create a league of teams" in big U.S. cities, according to Roger Blitz of the FINANCIAL TIMES. The new push in the country is built around Twenty20, the three-hour short form of the game "generating such popularity" in south Asia ...
Global Sponsorships And Events Strategies
Marketing to a global audience through sports sponsorships involves a three-tier strategy, said SAP Exec Chris Burton: the league, the tournament and the individual. Most important to this strategy is keeping a consistent message across all three tiers and all markets around the world, he added d ...
No Problems For New Jersey's F1 Race
The U.S. F1 race in New Jersey in '13 "has not yet been confirmed by FIA," however, organizers of the race "are not worried about their grand prix," according to Stefan Ziegler of MOTORSPORT-TOTAL.com. F1 CEO Bernie Ecclestone recently said that the contract with New Jersey "has been terminated," wh ...
ESPN To Broadcast KHL In U.S.
The Kontinental Hockey League has "struck a deal" with ESPN to broadcast matches from the Russian-based league in the U.S., according to RIA NOVOSTI. The KHL covers six countries and is "widely regarded as the second-best hockey league" in the world after the NHL. In a statement, the league said the ...
Tags: Media, North America
NBA Signed Sponsor For Mexico Game
The NBA and financial institution BBVA Bancomer have agreed to a partnership that makes the banking group the official presenting partner of the NBA Mexico Game 2012. NBA Mexico Game 2012 presented by BBVA Bancomer will see Mexican-native Gustavo Ayon and the Orlando Magic take on the New Orleans Ho ...
Tags: Marketing and Sponsorship, North America, Europe, NBA
