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Real Madrid's Stadium Reportedly To Be Renamed Abu Dhabi Bernabéu

Published in SportsBusiness Daily Global on 01 / 29 / 15

During a media event on Tuesday, execs at Spanish energy company Cepsa, which is owned by Abu Dhabi's Int'l Petroleum Investment Co., "finally said that Real Madrid's Santiago Bernabéu will be called the Abu Dhabi Bernabéu," according to Tomás Roncero of AS. The idea to use IPIC...

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Tags: Europe, Marketing and Sponsorship

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