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Qatar Airways Increases Sponsorship Of Formula E, Will Title Sponsor Two Races

Published in SportsBusiness Daily Global on 01 / 23 / 18

Qatar Airways announced it enhanced its sponsorship of Formula E. The new three-season deal will see Qatar Airways continue its title sponsorship of the Paris ePrix and also become the title sponsor of the New York City ePrix, which will take place from July 14-15. Qatar Airways will also be the off...

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Tags: Marketing and Sponsorship, Europe, North America

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MP & Silva, Baral Sign Partnership

MP & Silva signed a multi-year partnership with Baral LLC allowing the companies to jointly exploit the media and sponsorship rights of several Ascenso MX clubs, including Cafetaleros de Tapachula, Venados, Dorados, Club Atlético Zacatepec, Potros UAEM and others. MP & Silva and Baral ...

Tags: Marketing and Sponsorship, North America

L.A. To Host 2028 Games

L.A. reportedly reached an agreement with Olympic leaders on terms that will "pave the way" for hosting the Summer Games in '28 instead of '24, according to David Wharton of the L.A. TIMES. The deal will bring the Olympics back to Southern California for a third time. It also "opens the door for Par ...

Tags: Olympics, North America

Curry, Irving Lead Way For Shoe Brands

The timing of recent visits to the Far East by NBA Golden State Warriors guard Stephen Curry and Cleveland Cavaliers guard Kyrie Irving may have been coincidental, but the trips "shared a common goal" in promoting "basketball and their respective sports brands," according to Jeff Barker of the BALTI ...

Tags: Marketing and Sponsorship, Asia, North America

Dish Suing Univision Over Liga MX Streams

Dish Network claimed that Univision "undercut the value of a licensing deal" by streaming football matches on Facebook, according to Eriq Gardner of the HOLLYWOOD REPORTER. The satellite broadcaster is suing Univision for allegedly "breaching contract" in N.Y. federal court. The complaint was "origi ...

Tags: Media, North America

Man City Enters JV With Goals

Goals Soccer Centres "entered into a joint venture" with Man City owner City Football Group to "accelerate the growth of the Goals brand in North America," according to Scott McCulloch of INSIDER.co.uk. The five-a-side football center operator ...

Tags: Finance, United Kingdom, North America

Mexico GP To Play Up Day Of The Dead

Mexican Grand Prix organizers "are planning to bring more" of a flavor of the country's Day of the Dead festivities to this year's race, after "previous reticence" due to Formula 1's "inherent danger and tragic past," according to Alan Baldwin of REUTERS. The Oct. 29 race precedes the annual "D ...

Tags: Events and Attractions, North America

GolfNow To Open Offices In Belfast

GolfNow, a U.S.-based technology company specializing in golf-related products and services, will unveil its new int'l offices in Belfast on Tuesday. The £1.1M ($1.4M), state-of-the-art office space, which overlooks the River Lagan at City Quays, is currently staffed by 71 employees. That ...

Tags: North America, United Kingdom

Lagardère, WWE To Sell internationally

WWE hired Lagardère Sports as its int'l sponsorship sales agency in a multi-year agreement, according to Liz Mullen of the SPORTSBUSINESS JOURNAL. Financial terms of the deal were not disclosed. As is "typical in these types of agreements," Lagardère Sports will receive a fee as well a ...

Tags: Marketing and Sponsorship, North America

Twitter In Talks For PGA Championship Rights

Twitter is "in talks" to screen the U.S. PGA Championship in the U.K. "after Sky lost its exclusive broadcast rights to the event ," according to Ahmed & Bond of the FINANCIAL TIMES. The social media company is "holding negotiations to obtain the digital streaming rights" to the '17 tournament ...

Tags: Media, North America, United Kingdom

'Netflix Of Sports' May Head To Canada

Billionaire Len Blavatnik’s "year-old quest to build the Netflix of sports" will reportedly "take its first step into North America with the introduction of his DAZN streaming platform in Canada," according to Tariq Panja of BLOOMBERG. Sources said that DAZN, backed by Blavatnik’s Access ...

Tags: Media, North America

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