Featured Story

World Surf League Receives Interest From New Partners After Shark Attack

Published in SportsBusiness Daily Global on 08 / 04 / 15

The World Surf League has received massive interest from potential new media and commercial partners after the shark attack on Australian Mick Fanning. “Our phones have been ringing non-stop,” said Dave Prodan, VP of Communications for the WSL. While declining to name any of the int...

Read More

Tags: Marketing and Sponsorship, North America, Australia

More Stories

02/10/15
Former IOC Member Vázquez Raña Dies

Former IOC senior member MARIO VÁZQUEZ RAÑA , one of the "most influential powerbrokers in world sport for decades, has died at the age of 82," according to Karolos Grohmann of REUTERS. A Mexican businessman and media owner, who was a member of the powerful IOC executive board, V&aacu ...

Tags: People and Pop Culture, North America

02/05/15
New Balance Launches Football Business

Boston-based footwear firm New Balance "is jumping into the world’s biggest sport with the launch of a soccer business under the New Balance name," according to Kurt Badenhausen of FORBES. New Balance "has been firing on all cylinders in recent years with sales up 17% annually" since '10 ...

Tags: Marketing and Sponsorship, United Kingdom, North America

02/03/15
Running Continues Growth In Mexico

Competitive running has recently "become a massive practice not only in the U.S., but also in Mexico," according to Roberta Rodríguez of LA AFICION. Race organizer Sport Promotion Dir Marco Liceaga "has seen a unique opportunity: a platform to invest and also reduce sedentarism." Liceaga said ...

Tags: Events and Attractions, North America

02/02/15
NBA Extends Rights With China's Tencent

The NBA and China-based Internet service provider Tencent Holdings Ltd. on Thursday announced a five-year expansion of their deal that will create the league's largest int'l digital partnership. The new partnership will be effective July 1. As the exclusive official digital partner of the NBA in Chi ...

Tags: Media, China, North America

01/28/15
Ecuador Spending $3.8M On Super Bowl Ad

Amid the "usual beer, potato chip, and GoDaddy ads, Ecuador will be making history by becoming the first foreign country to have a tourism commercial during the Super Bowl," according to Greg Keraghosian of YAHOO. The 30-second ad will be to the tune of "All You Need Is Love," by the Beatles, as it ...

Tags: Marketing and Sponsorship, South America, North America

01/27/15
L.A. Dodgers Could Sell Stake In Club

The Dodgers "are in negotiations to sell a minority ownership share to a group of South Korean investors," according to a source cited by Bill Shaikin of the L.A. TIMES. But the source said there is "zero" chance Dodgers owner Guggenheim Baseball Management "would surrender control of the team in th ...

Tags: Franchises, North America, Asia

01/23/15
WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, North America

01/23/15
Women's Players Drop Legal Battle

Players who had begun legal action over the "use of artificial surfaces at this year's Women's World Cup have dropped their case," according to Simon Evans of REUTERS. A group of elite women's players had sued FIFA and the Canadian Soccer Association, arguing that artificial turf surfaces for the t ...

Tags: International Football, North America

01/15/15
Adidas To Sign 500 NFL, MLB Players

Adidas Group North America President Mark King said that the company’s U.S. arm "has the go-ahead to sign" as many as 250 players from both the NFL and MLB over the next three years, "up from a total of fewer than 40 now," according to Sara Germano of the WALL STREET JOURNAL. This announcement ...

Tags: Marketing and Sponsorship, Europe, North America

01/15/15
Chivas Rumored To Be On Sale

Rumors of a possible sale of Liga MX side Chivas Guadalajara by Owners Jorge Vergara and Angelica Fuentes "persist once again, and this time there is evidence that major changes are afoot at Chivas," according to Tom Marshall of ESPN. A document signed by Fuentes indicated that "an extraordinary gen ...

Tags: Franchises, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug