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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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07/27/16
D.C.’s Embassies Help Promote Citi Open

Organizers of Washington’s annual professional tennis tournament are taking advantage of the capital’s political landscape to promote the event to an int’l audience. Citi Open organizers have taken the unique approach of engaging the city’s foreign embassies to reach int&rsqu ...

Tags: Marketing and Sponsorship, North America

07/26/16
Vergara Evaluates Debut Of Chivas TV

Despite Chivas TV "dividing opinions among users," Chivas Guadalajara Owner Jorge Vergara assured that 80% of its consumers "did not have a problem enjoying the broadcast of the Chivas-Monterrey game on Saturday," according to Diego Alejandro Reos of LA AFICIÓN. Vergara "admitted there ...

Tags: Media, North America

07/25/16
PSG, Budweiser Sign Three-Year Deal

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee ...

Tags: Marketing and Sponsorship, Europe, North America

07/25/16
Chivas TV Experiences Few Problems

Chivas TV's broadcast of the Liga MX game between Chivas and Monterrey "froze several times, but only briefly, and there were no serious problems," according to LA AFICIÓN. The start of the project led by Chivas Owner Jorge Vergara "had its difficulties, as could be expected, but was n ...

Tags: Media, North America

07/25/16
Liga MX Side Necaxa Faces Embargo

Liga MX side Necaxa's clubhouse "was embargoed" after former youth coach Martín Federico Pérez Tapia "sued the club for an unjustified dismissal plus lost salary," according to Claudio Bañuelos of LA AFICIÓN. A local court ordered the embargo of the clubhouse du ...

Tags: Finance, North America

07/22/16
Hangin' With ... Carsten Cramer

CARSTEN CRAMER is the director of sales and marketing at Bundesliga club Borussia Dortmund, also known as BVB. Cramer, who joined the club in '10 from sports marketing agency Sportfive (now Lagardère Sports), is also in charge of the club's internationalization efforts. The German club is c ...

Tags: People and Pop Culture, North America, Europe, Asia, China

07/21/16
Chivas TV Has 120,000 Subscribers

Liga MX side Chivas Guadalajara owner Grupo Omnilife CEO José Luis Higuera said that Chivas TV "is going better than planned and there are great expectations for its debut against Monterrey on Saturday," according to Jesús Hernández Téllez of LA AFICIÓN. Hig ...

Tags: Media, North America

07/21/16
Suns To Host Games In Mexico City

The NBA Phoenix Suns will take on the Dallas Mavericks and San Antonio Spurs in the first consecutive regular-season games in Mexico on Jan. 12 and 14, respectively, at the Mexico City Arena. The games will mark the first time the league hosts two regular season games in Mexico in the same season. T ...

Tags: Leagues and Governing Bodies, North America

07/20/16
Man City Returns To U.S. In '17

Cracking the U.S. market has become a top priority for European football clubs, but Man City is taking a different approach than the rest. Compared to its competitors, Man City’s owner City Football Group operates four top-flight football clubs on four continents -- New York City FC (MLS), Mel ...

Tags: Franchises, United Kingdom, North America, China

07/20/16
Charlotte As Int'l Football Hub

Related story: Barcelona To Open New U.S. Academy U.S. entrepreneur Mac Lackey "has built and sold five companies," according to Katherine Peralta of the CHARLOTTE OBSERVER. The most recent being Kyck, an online registration platform focused on football, that in May "was sold ...

Tags: International Football, North America

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