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Canadian GP In Talks With F1 About 10-Year Extension For Montreal Race Until '2406 / 18 / 13Canadian F1 Grand Prix promoter Francois Dumontier said that "the race is negotiating a new ten-year contract extension," according to ESPN. The Montreal race's "agreement ends next year," yet talks between F1 Management -- led by CEO Bernie Ecclestone -- and the different levels of government "bega... |
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ATP Partners With Emirates
Dubai-based airline Emirates agreed to a five-year sponsorship with the ATP Thursday that will make it the official airline of the ATP World Tour as well as the new title sponsor of the ATP rankings beginning Tuesday. As part of the deal, Emirates will also become the official platinum partner of th ...
Tags: Marketing and Sponsorship, Middle East, North America, Europe, Australia
Delta Air Lines Signs On As WBC Partner
U.S. tourism marketing organization Brand USA and Delta Air Lines have signed on as global partners for the 2013 World Baseball Classic. Both sponsors will be incorporated into all aspects of the event, with full integration across the seven venues of the tournament and on all media platforms worldw ...
Caribbean T20 League Launched
A new franchise-based Twenty20 cricket tournament, the Caribbean Premier League, "has been launched" by merchant bank Verus Int'l, according to IANS. The CPL will see each franchise team "being built around Caribbean players complemented by a few int'l stars." West Indies Cricket Board President Jul ...
Oakley Suing McIlroy, Nike Over Contract
Oakley has "sued golfer Rory McIlroy and Nike, saying they breached the world's top-ranked golfer's existing contract" when he signed with Nike, according to Lester Munson of ESPN. A lawsuit filed Dec. 10 in federal court in the U.S. alleged that Oakley "tried to use its 'right of first refusal' to ...
Tags: Marketing and Sponsorship, North America, United Kingdom
Coke Leaves Unique London Legacy
With less than 100 days to go before the London Games, Coca-Cola VP of Global Partnerships and Experiential Marketing Scott McCune set a lofty goal for the company’s Olympic marketing program. McCune said, “Our benchmark is that our annual report for 2010 said that the FIFA World Cup dro ...
Tags: Marketing and Sponsorship, United Kingdom, North America
Beckham Will Not Join Perth Glory
Australian A-League Perth Glory Owner TONY SAGE "has given up hope of luring DAVID BECKHAM to Australia following a chance meeting with the former England captain in London this week," according to the PA. Sage bumped into Beckham at the premier of the Spice Girls-inspired stage show "Viva Forev ...
Toronto Raptors Team Up With Peak
The NBA Toronto Raptors introduced Chinese sports apparel manufacturer Peak Sports as the team’s newest corporate partner. The Raptors are the first professional sports team in Canada sponsored by a China-based company. The four-year partnership announcement was made at an event that included ...
Mexican Football Adds Sponsorship
The Mexican Football Federation (FMF) has agreed to a partnership with food company Nature Nutrition ( FMF ). MAQUINA DO ESPORTE reported that the deal is for one-and-a-half years. Terms of the deal "were not disclosed." Apart from Nature Nutrition, the FMF has 14 other sponsorship deals including s ...
Nike Sponsors United Soccer League
Nike said that it is "taking over as sponsor" of the United Soccer League three years after the company sold its majority stake in the minor league circuit, according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. Nike inherited ownership of the USL in '07 when it acquired U.K.-based football bra ...
Panama Olympic Committee In 'Disarray'
Panama's Olympic Committee (COP) is "in such disarray over its leadership" that the IOC has threatened to withdraw its recognition of the organization, according to XINHUA. Local daily La Prensa said that the IOC "urged the COP to reverse its decision to postpone a scheduled general assembly and ele ...
Tags: Olympics, North America
