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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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Allstate Adds To Football Commitments

Seeing the groundswell for football firsthand, Allstate decided to further invest in the sport, adding a new sponsorship as well as increasing its activation spend. Allstate signed a four-year partnership with CONCACAF to become its official insurance sponsor. It also signed a four-year renewal with ...

Tags: Marketing and Sponsorship, North America

FIFA Will Lose £230M If U.S. Does Not Host

FIFA will lose £230M ($295.6M) in TV rights money if the 2026 World Cup is not hosted by the U.S., "due to deals it has agreed with broadcasters," according to Martyn Ziegler of the LONDON TIMES. The world governing body "looks poised to hand the tournament to a joint bid" by the U.S., Mexico ...

Tags: Media, North America

ACBDA Likely To Come In Under Budget

Bermuda's total financial commitment to the America's Cup is "likely to come in significantly below" the $77M "envisaged three years ago," the latest projections revealed, according to Jonathan Bell of the ROYAL GAZETTE. In particular, the Bermuda government's $25M guarantee against commercial spons ...

Tags: Finance, North America

Bettman Reaffirms No Olympic Break

Using his "most emphatic language to date," NHL Commissioner Gary Bettman on Monday said that the league "will not take a break next season to allow players to participate" in the 2018 PyeongChang Games, according to Helene Elliott of the L.A. TIMES. Bettman added that the 2018 All-Star Game has bee ...

Tags: Asia, Olympics, North America

Mallorca Investors Talk Relegation Battle

Former U.S. internationals Kyle Martino and Stuart Holden traveled the world playing football and now cover it at the highest levels. Martino, who played several years in Major League Soccer, currently covers the Premier League for NBC Sports. Holden, who played for the MLS Houston Dynamo and then-P ...

Tags: Franchises, Europe, North America

Driver Crossovers Boost Racing, Alonso Says

Fernando Alonso said that his racing in Sunday's Indy 500 "spurred great interest in Spain" and that other Formula 1 drivers "crossing over would benefit" U.S. racing and F1, according to Larry Fine of REUTERS. Alonso said, "I think Formula 1 needs North America and maybe North America needs more of ...

Tags: Leagues and Governing Bodies, North America

Juventus, Porto To Play In Mexico

Serie A winner Juventus and Portuguese side Porto will participate in the Super Copa Tecate, a preseason tournament that will take place in Mexico City, Guadalajara and Monterrey in July, according to Tom Marshall of ESPN.com. Liga MX side Cruz Azul will face Porto at Mexico City's Estadio ...

Tags: Events and Attractions, North America

Man City Partners With Carlsberg

Man City signed a one-year deal with St. Killian Importing, the exclusive Carlsberg Beer importer in the U.S., to become the club's regional beer partner. Carlsberg will be working with Man City on the team's preseason tour of the U.S. this summer. The brewing company will collaborate with Man ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Telemundo Launches World Cup Campaign

The best football players in the world do not meet for another World Cup until next year, but the "hype is already beginning," according to I-Hsien Sherwood of CAMPAIGN LIVE. Telemundo, which will carry the Spanish-language broadcast of the game for the first time in '18, unveiled the tagline f ...

Tags: Media, North America

NBC Acquires U.S. Rights To RWC

NBC Sports Group said that it "acquired the exclusive U.S. media rights to the Rugby World Cup," according to Jon Lafayette of BROADCASTING CABLE. The seven-year agreement with World Rugby "includes media rights on all platforms and in all languages" to the Rugby World Cup in '19 and '23, the Women& ...

Tags: Media, North America

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