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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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Female Footballers Drop Turf Complaint

French female int'l football players Camille Abily and Elise Bussaglia have "just given up the legal proceedings that they had initiated" against the Canadian Soccer Association and FIFA, according to LE MONDE. In a letter sent Monday to the Ontario Human Rights Tribunal, their lawyers indicated tha ...

Tags: International Football, North America

Haas F1 Laying Marketing Groundwork

Haas F1’s newly appointed CMO Adam Jacobs said that the team’s focus is on developing a well-structured and well-funded program that can compete at the highest level. For Jacobs, who joined Haas F1 from Anheuser-Busch, the next steps are all about laying the groundwork for developing the ...

Tags: Franchises, North America

Int'l Players In NBA Increased 10%

The NBA said that the number of int'l players in the league "has increased" 10% from one year ago, according to Steve Ginsburg of REUTERS. A record 101 int'l players from 37 countries and territories "are on opening night rosters, easily eclipsing last season's total of 92 players." The champion San ...

Tags: Leagues and Governing Bodies, North America

Canada's CBC Awarded Rights To Olympics

The Canadian Broadcasting Corp. has secured the country's broadcast rights to the 2018 and 2020 Olympics, according to the AP. The IOC said that it awarded the rights "across all platforms to Canada's national public radio and television broadcaster for the 2018 Winter Games in Pyeongchang, South Ko ...

Tags: Media, North America

SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: Marketing and Sponsorship, North America, United Kingdom

F1 CEO Invited To Las Vegas To Discuss GP

F1 CEO Bernie Ecclestone said that "he has been invited to Las Vegas to meet with race organizers who are planning a Grand Prix on the streets of the city," according to AUTO WEEK. Ecclestone "is in discussions about hosting a street race in Vegas on a track that would include the city’s famo ...

Tags: Leagues and Governing Bodies, North America

NFL Signs Two New Deals In The U.K.

The NFL has added two new partners to its sponsorship lineup in the U.K. The league told SBD Global that FedEx and the Wall Street Journal have signed on as partners for the remainder of the season until March 31. FedEx will not only be a partner of the league but also have a presence at the two re ...

Tags: Marketing and Sponsorship, United Kingdom, North America, China

Adidas Makes Waves With Shoe Hires

The recent defection of three high-profile designers from Nike to adidas has "sent ripples across the sports apparel business" in the Portland area and put "talent swapping in the spotlight," according to Allan Brettman of the Portland OREGONIAN. Denis Dekovic, Marc Dolce and Mark Miner we ...

Tags: Marketing and Sponsorship, North America

Gene Haas' F1 Team To Based In N.C.

Earlier this year, CNC machine manufacturer Haas Automation Owner and co-Owner of Stewart-Haas Racing GENE HAAS "was granted a license to compete" in F1, with its teams beginning competition in the '16 season, according to Jim Utter of the CHARLOTTE OBSERVER. The bulk of the Haas F1 organization " ...

Tags: People and Pop Culture, North America

Bettman Talks World Cup, Olympics

NHL Commissioner Gary Bettman was a guest on “NHL Live” and talked about the possibility of the World Cup of Hockey coming back. Bettman: “If we were to announce now, ‘We're just doing a World Cup of Hockey,’ everybody would shrug and say, ‘Yeah, you've been talk ...

Tags: Events and Attractions, North America

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