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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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Megacable Files Suit Against Chivas TV

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Tags: Media, North America

Toyota Canada Partners With Four Sports

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Tags: Marketing and Sponsorship, North America

CPC, Pfizer Canada Renew Partnership

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Tags: Olympics, North America

GoDaddy CEO Attends F1 Canadian GP

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Tags: Marketing and Sponsorship, North America

Canadian GP To Stay Until At Least '29

The Canadian Grand Prix will run at Circuit Gilles Villeneuve until at least '29, according to the CANADIAN PRESS. Montreal Mayor Denis Coderre and representatives of the federal and Quebec governments on Friday pledged C$98.2M ($73M) to a five-year extension of a contract with Formula 1 owner Liber ...

Tags: Events and Attractions, North America

Jorge Arzuaga Prepares Guilty Plea

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Tags: International Football, North America

NFL, Canada's Bell Media Extend Deal

The NFL and Bell Media announced a multi-year rights agreement extension that makes Bell Media the exclusive broadcast partner of the NFL in Canada. With featured games in all of the league's broadcast windows airing across Bell Media properties, the partnership also features expanded digital opport ...

Tags: Media, North America

LA 2024 Willing To Host 2028 Games

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Tags: Olympics, North America

CWHL To Add Team From China

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Tags: Franchises, Asia, North America

Adam Scott Urges USGA To Ease US Open

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Tags: Facilities, North America

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