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Athletics Competition Between Great Britain, U.S. Will Take Place In London In '18

Published in SportsBusiness Daily Global on 08 / 17 / 17

The "cream of Britain's track and field athletes will take on their American counterparts in an innovative new competition" called "The Meet" at the London Stadium next year, according to Adam Shergold of the London DAILY MAIL. The "fast-paced, two-hour event" will feature running, jumping, hurdles ...

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Tags: Events and Attractions, United Kingdom, North America

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Bouchard, USTA Mediation Fails

The lawsuit between Canadian tennis player Eugenie Bouchard and the United States Tennis Association is back on after mediation failed. Bouchard sued the USTA over a concussion she suffered at the 2015 US Open after slipping in an allegedly unstaffed section of the locker room. The sides earlier thi ...

Tags: Leagues and Governing Bodies, North America

American Snow Aids Beijing Games Prep

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Tags: Finance, Asia, North America

Rory McIlroy Changes Woods

Rory McIlroy "changed his brand and model of fairway woods on the eve of the Masters," taking to Augusta National on Tuesday with a bag including the "newly introduced TaylorMade fairway woods" alongside Callaway irons and driver, according to Ewan Murray of the London GUARDIAN. McIlroy has bee ...

Tags: Marketing and Sponsorship, North America

L.A. 2024 To Hire Marketing Experts

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Tags: Olympics, North America

Virgin Sport Ready To Pursue Sponsors

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Tags: Marketing and Sponsorship, North America, United Kingdom

NBA, FIBA To Hold BWB In Bahamas

The NBA, FIBA and the Bahamas Basketball Federation announced that the ninth Basketball without Borders Americas will be held from July 5-8 at the Kendal G.L. Isaacs National Gymnasium in Nassau, Bahamas, marking the first time the NBA and FIBA's global basketball development and community outreach ...

Tags: Leagues and Governing Bodies, North America

L.A., Paris Bid Teams Talk Deal

Leaders of the L.A. 2024 and Paris 2024 Olympic bids met with top IOC officials in Denmark on Monday, discussing for the first time potential reforms that would lead to the IOC awarding the Games to both cities later this year. First, IOC President Thomas Bach met with L.A. Mayor Eric Garcetti and P ...

Tags: Olympics, Europe, North America

NHL Not Going To 2018 Olympics

The NHL "is not going" to the 2018 PyeongChang Winter Olympics, according to Stephen Whyno of the AP. The league announced its decision Monday afternoon, saying that the matter was "officially closed." The league said that "no meaningful dialogue had materialized" in talks with the NHL P ...

Tags: Olympics, Asia, North America

United Goes Global With Rock ’N’ Roll

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Tags: Marketing and Sponsorship, North America

Indy Eleven Signs Turkish Airlines

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Tags: Marketing and Sponsorship, North America

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