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Creative Agency Sid Lee Wins Four-Year Contract With Canadian Olympic Committee

Published in SportsBusiness Daily Global on 12 / 01 / 16

Sid Lee has won a four-year contract as creative agency of record for the Canadian Olympic Committee, giving the int'l marketing shop control of Team Canada's campaigns for the 2018 PyeongChang and 2020 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now or Never" brand campaign for the...

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Tags: Olympics, North America

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West Ham Partners With Florida Firm

Premier League club West Ham United announced a "new three-year partnership with American destination marketing firm, Experience Kissimmee," according to Billy Wood of BDAILY. The deal, which will begin this season, sees the Florida-based firm become the Hammers’ official destination partner w ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Inter Milan Moving Toward EPL Model

Italian football club Inter Milan is preparing for an int’l offensive after its sale to Chinese retailer Suning. The 108-year-old football club announced in June that Suning purchased a nearly 70% stake in the team for a reported $307M. The new ownership is a “huge opportunity” f ...

Tags: Franchises, Europe, China, North America

Chivas TV Streams Game For Free

After the stream on Chivas TV of the Liga MX game between Chivas and Querétaro "had errors, users were able to access it without logging in," according to RÉCORD. Any user "who wanted to take in the action could do so without having to enter a password." The club has not yet said wheth ...

Tags: Media, North America

Hangin' With ... Tim Bunnell

Tim Bunnell TIM BUNNELL is the senior VP of production, programming, marketing and advertising sales at ESPN Int'l. In his capacity, he keeps a close eye on the network's Latin American operati ...

Tags: People and Pop Culture, South America, Brazil, North America

Prosecutor Says More Arrests Possible

A prosecutor in charge of a "sprawling U.S. investigation of corruption at FIFA" said that the probe, which has already "ensnared 40 people" and two companies, was "ongoing" and more arrests are possible, according to Patricia Hurtado of BLOOMBERG. Assistant U.S. Attorney Evan Norris said of th ...

Tags: International Football, North America

Cruz Azul Could Leave Stadium In '18

Liga MX side Cruz Azul said in a statement that "it will not continue to play at its current home, Estadio Azul, past '18," according to MARCA. The club could then play its home games at Estadio Azteca -- its home from '71-96. It would share that stadium with Liga MX side América. The club's ...

Tags: Facilities, North America

Nike Moves Away From Golf Equipment

Nike announced that it is "stepping out of the golf equipment business," which includes clubs, balls and bags, in an effort to "focus on footwear and apparel," according to Mike Stachura of GOLF DIGEST. Nike, which reported "flat to down annual sales in its overall golf business the last two years" ...

Tags: Marketing and Sponsorship, North America

Adidas Making Up Ground On Rivals

Adidas said that its revenues in North America "surged in the second quarter as it works to turn round its fortunes in the world’s biggest sportswear market," according to James Shotter of the FINANCIAL TIMES. The world’s second la ...

Tags: Finance, North America

ICC Confirms Copa América Impact

The Int’l Champions Cup is playing the back end of a football-filled summer in the U.S., but organizers are “ecstatic” about the attendance numbers of the already completed games, Relevent Sports VP of Stadium Partnerships Kwame Bryan said. The ICC this summer shared the spotlight ...

Tags: Events and Attractions, North America

Chivas Vows To Improve Chivas TV

It appears that Liga MX side Chivas Guadalajara "has heard the multiple complaints from fans who have subscriptions to Chivas TV," according to LA AFICIÓN. The club said in a statement that the service "was deactivated from Sunday until Tuesday to apply a series of improvements that wi ...

Tags: Marketing and Sponsorship, North America

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