Featured Story

Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

Read More

Tags: Events and Attractions, North America

More Stories

06/16/17
Megacable Files Suit Against Chivas TV

Mexican telecom Megacable took legal action against Chivas TV after "the deactivation of 50,000 signals that were acquired for the Liga MX match between Chivas Guadalajara and Tigres," according to NOTIMEX. Megacable Dir General Enrique Yamuni said that "they had an agreement, and signals had b ...

Tags: Media, North America

06/15/17
Toyota Canada Partners With Four Sports

Toyota Canada announced partnerships with four of Canada's National Sports Organizations. The company will be the official mobility sponsor and official vehicle of Canada Basketball, Canada Soccer, Freestyle Canada and Wheelchair Basketball Canada. As a sponsor, the company will support el ...

Tags: Marketing and Sponsorship, North America

06/13/17
CPC, Pfizer Canada Renew Partnership

The Canadian Paralympic Committee and Pfizer Canada announced the renewal of their partnership agreement of more than C$1M ($749,200) through '19. The partnership will focus on the health benefits of inclusive sports opportunities for all Canadians, supporting the Canadian Paralympic Team and invest ...

Tags: Olympics, North America

06/13/17
GoDaddy CEO Attends F1 Canadian GP

GoDaddy CEO Blake Irving was at Sunday's Formula 1 Canadian Grand Prix in Montreal as a guest of the McLaren team, according to a source familiar with the matter, at a time when entities in F1 are increasingly trying to land U.S.-based sponsors. Arizona-based GoDaddy sponsored Danica Patrick for nea ...

Tags: Marketing and Sponsorship, North America

06/12/17
Canadian GP To Stay Until At Least '29

The Canadian Grand Prix will run at Circuit Gilles Villeneuve until at least '29, according to the CANADIAN PRESS. Montreal Mayor Denis Coderre and representatives of the federal and Quebec governments on Friday pledged C$98.2M ($73M) to a five-year extension of a contract with Formula 1 owner Liber ...

Tags: Events and Attractions, North America

06/09/17
Jorge Arzuaga Prepares Guilty Plea

A Swiss banker "is expected to plead guilty" to his role in football's int'l corruption scandal as investigators "intensify their scrutiny of how banks allegedly helped to move millions of dollars in bribe money," four people familiar with the matter said, according to Voreacos & Berthelsen of B ...

Tags: International Football, North America

06/08/17
NFL, Canada's Bell Media Extend Deal

The NFL and Bell Media announced a multi-year rights agreement extension that makes Bell Media the exclusive broadcast partner of the NFL in Canada. With featured games in all of the league's broadcast windows airing across Bell Media properties, the partnership also features expanded digital opport ...

Tags: Media, North America

06/08/17
LA 2024 Willing To Host 2028 Games

LA 2024 Chair Casey Wasserman on Wednesday issued a statement indicating a willingness to host the 2028 Games instead of 2024, two days before the IOC Exec Board meets to formally propose awarding both years’ Games simultaneously. Wasserman wrote, “To be blunt, LA 2024 has never been onl ...

Tags: Olympics, North America

06/07/17
CWHL To Add Team From China

The Canadian Women's Hockey League announced on Monday that it would expand to China, beginning next season, "becoming one of the first North American professional sports leagues to field a team in Asia," according to Seth Berkman of the N.Y. TIMES. Beijing’s Kunlun Red Star hockey club, ...

Tags: Franchises, Asia, North America

06/06/17
Adam Scott Urges USGA To Ease US Open

Australian golfer Adam Scott "urged" the USGA to "refrain from dishing up a brutally difficult golf course" at next week's U.S. Open, according to the AAP. The world No. 10 said that the governing body of golf in America setting up U.S. Open venues to be overly penal "doesn't set a good example" for ...

Tags: Facilities, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug