Featured Story

Bundesliga Side Schalke Partners With Leverage Agency For U.S. Expansion

Published in SportsBusiness Daily Global on 09 / 27 / 16

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

06/22/16
Nielsen Closes On Repucom Deal

Nielsen on Tuesday announced that it has completed its acquisition of Connecticut-based broadcast analysis firm Repucom for an undisclosed amount. Nielsen and Repucom held a global town hall from Stamford on Monday morning, notifying employees of t ...

Tags: Finance, North America

06/22/16
Grupo Pachuca Acquires Chilean Club

Mexican conglomerate Grupo Pachuca "continued its int'l growth" by acquiring 80% of Chilean football club Everton, which will compete in the country's top tier after earning promotion, according to LA AFICIÓN. Grupo Pachuca President Jesús Martínez said, "It was very e ...

Tags: Franchises, North America, South America

06/22/16
Chivas TV Launching In July

In a "sign of its rapidly maturing VOD market," Mexico’s "most prominent" football team Chivas is launching its own OTT platform on July 1, just weeks before the next Liga MX games kick off on July 23, according to Anna Marie de la Fuente of VARIETY. Based in Mexico’s second-largest city ...

Tags: Media, North America

06/22/16
Calgary To Explore 2026 Olympic Bid

Twenty-eight years after "Olympic fever gripped the city," councilors agreed to spend up to C$5M ($4M) to "explore a bid to bring the Winter Games back to Calgary" in '26, according to Annalise Klingbeil of the CALGARY HERALD. On Monday, Calgary city council "accepted a recommendation from the Calga ...

Tags: Olympics, North America

06/17/16
WWE, PPTV Agree To Multi-Year Deal

World Wrestling Entertainment has agreed to a multi-year partnership with Chinese streaming service PPTV. As part of the deal, which was officially announced on Wednesday, PPTV will stream WWE's Raw and SmackDown shows in Mandarin across its digital and mobile platforms. WWE declined to release the ...

Tags: Media, North America, China

06/16/16
Montagliani Talks Copa America, Moggio

Less than a month after Victor Montagliani was appointed president of CONCACAF on May 12, the biggest football tournament the U.S. has hosted since the 1994 World Cup -- the Copa América Centenario -- kicked off on June 3. As recently as October, it was unclear whether the 100th anniversary o ...

Tags: International Football, North America

06/14/16
Montreal Mayor Works To Secure F1 Race

Montreal Mayor Denis Coderre said that "the city will move to secure the future of the Canadian grand prix," according to GRAND PRIX. Over the weekend, F1 CEO Bernie Ecclestone "cast doubt on the future of the popular race" by suggesting Montreal had failed to fulfill its pledge to update the Circui ...

Tags: Leagues and Governing Bodies, North America

06/13/16
F1 Looking To Add Las Vegas Race

Formula 1 "is gearing up for a new addition to its calendar that would be perhaps the glitziest race" in its 66-year history -- a Grand Prix on the streets of Las Vegas, according to Sylt & Fairman of the BBC. Plans for a Grand Prix in Las Vegas "have hit top gear," as organizers have revea ...

Tags: Events and Attractions, North America

06/13/16
Controversy Breaks Out In Caribbean

A "fresh row has broken out in the Caribbean over what is being interpreted by national associations as back-door interference" in the region’s affairs by CONCACAF, according to Paul Nicholson of INSIDE WORLD FOOTBALL. The moves "further undermine" the management of the Caribbean Football ...

Tags: International Football, North America

06/10/16
Hangin' With ... Juan Delgado

Juan Delgado JUAN DELGADO is the CEO of Perform Media. The company is a division of U.K.-based Perform Group. It owns and operates a number of digital sports platforms, including Goal.com, Sporting News and ...

Tags: People and Pop Culture, United Kingdom, North America, South America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug