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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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Tags: International Football, North America

10/29/14
Haas F1 Laying Marketing Groundwork

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Tags: Franchises, North America

10/29/14
Int'l Players In NBA Increased 10%

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Tags: Leagues and Governing Bodies, North America

10/29/14
Canada's CBC Awarded Rights To Olympics

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Tags: Media, North America

10/28/14
SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: Marketing and Sponsorship, North America, United Kingdom

10/23/14
F1 CEO Invited To Las Vegas To Discuss GP

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Tags: Leagues and Governing Bodies, North America

10/15/14
NFL Signs Two New Deals In The U.K.

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Tags: Marketing and Sponsorship, United Kingdom, North America, China

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Adidas Makes Waves With Shoe Hires

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