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Women's World Cup On Channel 4's Radar, But Ties To Men's Cup Prohibited Bid

Published in SportsBusiness Daily Global on 05 / 27 / 15

Channel 4 would have likely bid for the TV rights for this year’s FIFA women’s World Cup, had it not been bundled together with the men’s World Cup. Stephen Lyle, commissioning editor for sport at Channel 4, said, “The women’s World Cup would have been something that Ch...

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Tags: Media, North America, United Kingdom

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05/27/15
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Tags: Events and Attractions, United Kingdom, North America

05/22/15
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Tags: Marketing and Sponsorship, North America

05/20/15
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Tags: Media, North America

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