Featured Story

Mayweather Vs. McGregor Boxing Match Generated More Than £450M

Published in SportsBusiness Daily Global on 12 / 18 / 17

Floyd Mayweather and Conor McGregor's "much-hyped Las Vegas boxing match" generated more than £450M ($599.5M), according to the BBC. Former five-weight world champion Mayweather "stopped Irish UFC fighter McGregor in the 10th round." It resulted in 4.3 million pay-per-view buys in North Americ...

Read More

Tags: Events and Attractions, North America

More Stories

12/18/17
JFF Signs $4M Deal With Umbro

The Jamaica Football Federation and sportswear manufacturer Umbro signed a $4M kit sponsorship deal, according to the JAMAICA OBSERVER. The agreement, which begins next year and will run for four years, "will see the brand outfitting Jamaica's men's and women's teams." The JFF said that the kits "wi ...

Tags: Marketing and Sponsorship, North America

12/14/17
WWE, Facebook Partner On New Content

WWE reached an agreement with Facebook to develop a new in-ring competition, the Mixed Match Challenge, that will stream live exclusively on the social media platform beginning Jan. 16. The weekly series, airing on Tuesday nights for 12 weeks in 20-minute episodes, involves a mixed tag-team pro wres ...

Tags: Media, North America

12/14/17
U.S. Officials Probing 2016 Games Award

U.S. law-enforcement officials are "investigating allegations of corruption in the awarding of the 2016 Olympic Games to Brazil," people familiar with the investigation said, according to Kiernan & O'Brien of the WALL STREET JOURNAL. The investigation is being led by the FBI’s N.Y. field o ...

Tags: Olympics, North America, Brazil

12/11/17
No Russians Could Help U.S. Olympic Business

The IOC's ban of Russia from the PyeongChang Games likely means additional medals for Team USA, and the "subsequent ratings bump for NBC telecasts" are likely to please USOC sponsors, according to Kevin Draper of the N.Y. TIMES. A dearth of Russian athletes will "make Americans more competitive an ...

Tags: Marketing and Sponsorship, North America

12/08/17
Heat, Nets To Meet In Mexico City

It is "about the basketball, this trip south of the border" for the NBA Miami Heat, who will play the Brooklyn Nets on Saturday, according to Ira Winderman of the South Florida SUN-SENTINEL. But these two NBA games this week in Mexico City "also are about more, if only because the NBA has become abo ...

Tags: Events and Attractions, North America

12/08/17
Haas F1 Reportedly Signs Maserati

Maserati will reportedly return to Formula 1 next year, "taking over naming rights for the Haas team as early as next week," according to MOTORING. Sources said that Sergio Marchionne, who is CEO of both Ferrari and Maserati’s parent company, Fiat Chrysler Automobiles, "will send the Mode ...

Tags: Marketing and Sponsorship, North America

12/07/17
Liga MX Side Puebla To Get New Owner

The Mexican Football Federation (FMF) announced local investors will be in charge of Liga MX side Puebla beginning in the Apertura '18 season, according to CAMBIO. The new owner of the club will be TV Azteca. After "four years of on-field and financial difficulty, the López Chargoy brothers' ...

Tags: Franchises, North America

12/06/17
Businessman Details FIFA Bribes During Trial

A Brazilian businessman testified on Monday that he "participated in a bribery scheme to buy the influence" of FIFA officials to win commercial rights to major tournaments, "a decision he later regretted," according to Tom Hays of the AP. At the U.S. conspiracy trial of three former South American f ...

Tags: International Football, Brazil, North America

12/05/17
America's Cup Lifts Bermuda Economy

The "tiny island nation" of Bermuda continued to "talk up the economic benefits" from hosting the 35th America's Cup, describing it as "the deal of the century," according to Cheree Kinnear of the NEW ZEALAND HERALD. Figures informed the regatta "significantly boosted Bermuda's economy," despit ...

Tags: Finance, North America

12/04/17
Canadian Minister Pushing For Calgary Bid

Canada Minister of Sport Kent Hehr is "pushing for Calgary to bid for the 2026 Winter Olympics" and said that the legacy from the last time the western Canadian city hosted the Games "was worth it," a report on Friday revealed, according to Frank Pingue of REUTERS. At a time when "many cities have p ...

Tags: Olympics, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug