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Pirelli Will Paint Tires Pink For F1 U.S. GP To Promote Breast Cancer Awareness

Published in SportsBusiness Daily Global on 10 / 17 / 17

Tire manufacturer Pirelli is set to turn its tires pink at the Formula 1 U.S. Grand Prix "to raise awareness for breast cancer," according to Ben Church of the London DAILY MAIL. The company will alter its ultrasoft tires from their "usual purple" color as part of an F1 initiative. The sport is plan...

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Tags: Events and Attractions, North America

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N.Y. Team Applies To Join RFL

An application has "been formally lodged" to the Rugby Football League for a team based in N.Y. to join the British game’s professional leagues in '19, according to Aaron Bower of the London GUARDIAN. A Super League game could be taken to the U.S. next year should the application "be appr ...

Tags: Franchises, North America

USOC May Bid For 2026 Games

The U.S. Olympic Committee is contemplating a bid for the 2026 Winter Games even though its chair, Scott Blackmun, said Friday the U.S. would “ideally” host in '30 to avoid competing with LA 2028 Summer Games for attention and revenue. That position signals to the IOC that the U.S. would ...

Tags: Olympics, North America

World Triathlon Selling Magazine Titles

Four months after acquiring Rock ‘n’ Roll Marathon owner Competitor Group, World Triathlon Corp. has sold the company’s media division to Colorado-based Pocket Ventures, sources said. The sale includes Competitor Running, which is ceasing publication, sources and an employee said. ...

Tags: Media, North America

Fox Could Shift World Cup Marketing Strategy

With the U.S. men's national team failing to qualify for the 2018 World Cup, Fox could "spend even more marketing dollars and heft" on the Mexican national team, "given the potential audience," according to Richard Deitsch of SPORTS ILLUSTRATED. Fox owns the English-language rights to the Mexican na ...

Tags: Media, North America

USA Rugby Signs Underwriters Laboratories

USA Rugby named science safety testing and certification company Underwriters Laboratories one of its premier partners and a global partner of Rugby World Cup Sevens 2018. Under the agreement arranged by USA Rugby's commercial arm, Rugby Int'l Marketing, UL becomes an official sponsor of t ...

Tags: Marketing and Sponsorship, North America

NHL, NBC, BAM Selling Wireless Category

The NHL, NBC Sports and BAMTech Media are "bundling a package of assets and bringing it to market jointly in an effort to sell the NHL's wireless carrier category in the U.S.," according to Ian Thomas of SPORTSBUSINESS JOURNAL. The package will consist of league marketing assets made available to an ...

Tags: Media, North America

Rakuten, NBA Announce New Partnership

The NBA and Japanese e-commerce and internet company Rakuten announced a new partnership, making Rakuten the "official broadcasting distributor of NBA games in Japan," according to Kaz Nagatsuka of the JAPAN TIMES. The length of the contract and financial figures of the deal "were not disclosed ...

Tags: Marketing and Sponsorship, Japan, North America

Perez Plans More North American Sides

The man behind Championship rugby club Toronto Wolfpack is "set to launch bids for two more North America rugby league sides," according to Dave Woods of the BBC. Club Owner Eric Perez is in "advanced talks with two professional sports clubs," believed to be in Hamilton, Canada, and Boston, and will ...

Tags: Franchises, North America

Mexican Players Launch New Association

Premier League side West Ham's Javier Hernández signaled that the Mexican footballers' association (AMFpro), which was announced on Saturday, "will seek a fairer deal for players in the country," according to Tom Marshall of ESPN.com. Liga MX side Club América's Oribe Peralta and Chiva ...

Tags: International Football, North America

Modelo Especial Is New UFC Beer Sponsor

Mexican beer brand Modelo Especial "will replace 10-year incumbent Bud Light as the official beer of the UFC beginning in January" in an "audacious, eight-figure plunge for a brand that announced its first U.S. sports sponsorship less than a year ago," according to Bill King of SPORTSBUSINESS JOURNA ...

Tags: Marketing and Sponsorship, North America

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