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Australian Cell Phone Maker Alcatel Inks Local Sponsorship With Liverpool

Published in SportsBusiness Daily Global on 09 / 26 / 16

Mobile phone maker Alcatel has turned to Liverpool "in a bid to overturn a lack of brand awareness in Australia," with its CEO claiming the partnership will "help lift its profile among fans of all English Premier League teams," according to Steve Jones of MUMBRELLA. Former Liverpool and England int...

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Tags: Marketing and Sponsorship, United Kingdom, Australia, New Zealand

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All Blacks’ Brand Could Grow To $500M

The All Blacks’ commanding win in the Rugby World Cup has cemented the team's position as the sport’s preeminent brand. Immediately prior to the tournament, specialist brand valuation and strategy consultancy Brand Finance estimated the All Blacks brand to be worth $132M. A third world c ...

Tags: Marketing and Sponsorship, New Zealand

Prime Draws More RWC Viewers Than Sky

Prime beat Sky in the TV ratings for Sunday's Rugby World Cup final "as more than one million viewers got up early to watch the All Blacks beat the Wallabies," according to Joseph Pearson of STUFF. The free-to-air network Prime "had an average audience of 670,900 throughout the game, according to Te ...

Tags: Media, New Zealand

Brands Seize Appeal Of RWC Favorite NZ

When it comes to rugby, New Zealand is "the biggest name of them all," according to Luke Edwards of MARKETING MAGAZINE. The All Blacks, New Zealand's national team, are this year's favorite "to win the Rugby World Cup 2015." It is "no wonder," then, that it is "the go-to side for advertisers looking ...

Tags: Marketing and Sponsorship, United Kingdom, New Zealand

Penske Has Sights On V8 Supercars

Roger Penske "is doubling his interest in V8 Supercars" -- with a Bathurst 1000 win said to be "part of the allure," according to Nick Walshaw of the HERALD SUN. Penske announced that he "will be running  two cars next season -- one of which will be driven by new signing Fabian Coulthard." V8 S ...

Tags: Australia, New Zealand, Franchises

All Blacks Must Change On Team Bus

The New Zealand national rugby team will use the team bus to change out of its training gear during the Rugby World Cup, an inconvenience "the players must endure" to give sponsors their cut of the sport’s most recognized brand, according to Tracy Withers of BLOOMBERG. Under the rules of the ...

Tags: Marketing and Sponsorship, New Zealand

Jennings: I Have Proof Of Oceania Bribe

World-renowned investigator Andrew Jennings said that he has "got the documents to back the allegation" former Oceania Football Confederation President Charlie Dempsey took a $250,000 bribe, according to Simon Plumb of the NEW ZEALAND HERALD. Jennings "has spent two decades digging around" FIFA and ...

Tags: International Football, New Zealand

Grevemberg: CW Games Still Relevant

Commonwealth Games CEO David Grevemberg said that the Games "are as relevant as ever," according to Tess Nichol of the NEW ZEALAND HERALD. Representatives from 71 Commonwealth nations and territories gathered in Auckland this week "for the annual general assembly of the Commonwealth Games Feder ...

Tags: Leagues and Governing Bodies, New Zealand

Greens Welcome Rugby WC Booze Bill

ACT Party leader David Seymour said the Green Party has gone from "party poopers" to "party facilitators" after reversing its opposition to his Rugby World Cup bill, according to Isaac Davison of the NEW ZEALAND HERALD. Seymour made a second attempt to table his bill, and "this time the Greens did n ...

Tags: Events and Attractions, New Zealand

Former NZ Coach Calls For Accountability

Former New Zealand national football team coach Kevin Fallon "has called for the heads" of NZ Football CEO Andy Martin, High-performance Dir Fred de Jong and national team coach Anthony Hudson, according to David Long of STUFF. Fallon said that "the trio should be held accountable for the player-el ...

Tags: New Zealand, International Football

NZ Dropped From World Triathlon Series

Triathlon New Zealand CEO Craig Waugh said that New Zealand "reluctantly walked away from the World Triathlon Series because the numbers simply did not work," according to David Leggat of the NEW ZEALAND HERALD. And in another "blow to the multi-sport community," Ironman 70.3 Auckland "has also bee ...

Tags: Events and Attractions, New Zealand

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