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Australian Cell Phone Maker Alcatel Inks Local Sponsorship With Liverpool

Published in SportsBusiness Daily Global on 09 / 26 / 16

Mobile phone maker Alcatel has turned to Liverpool "in a bid to overturn a lack of brand awareness in Australia," with its CEO claiming the partnership will "help lift its profile among fans of all English Premier League teams," according to Steve Jones of MUMBRELLA. Former Liverpool and England int...

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Tags: Marketing and Sponsorship, United Kingdom, Australia, New Zealand

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