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Super Rugby Blues Ditch Bluebeard Mascot In Favor Of Dance Squad

Published in SportsBusiness Daily Global on 03 / 23 / 17

Auckland-based Super Rugby side Blues "sidelined" its mascot, Bluebeard, because he "no longer reflects the Blues brand," and made way for a female dance squad -- but do not "call them cheerleaders," according to Tayla Mitchell of the NEW ZEALAND HERALD. The club's first home game on March 11 saw it...

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Tags: Franchises, New Zealand

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Tags: Leagues and Governing Bodies, New Zealand

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Tags: Marketing and Sponsorship, New Zealand

Match-Fixing Suspected At NZ Tournaments

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Tags: Leagues and Governing Bodies, New Zealand

Auckland Will Not Host Rugby League WC

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Tags: Events and Attractions, New Zealand

NZRU Ends 21-Year Sponsorship With Coke

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Tags: Marketing and Sponsorship, New Zealand

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Tags: Marketing and Sponsorship, New Zealand

Stanley Street Tennis Arena Needs $11M

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Tags: Facilities, New Zealand

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Tags: Finance, New Zealand

Rugby World In Shock

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Tags: New Zealand, People and Pop Culture

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Tags: Leagues and Governing Bodies, New Zealand

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