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America's Cup Catamarans Rumored To Return To Bermuda

Published in SportsBusiness Daily Global on 10 / 10 / 17

As Team New Zealand pushes ahead with plans to bring monohull racing back to the America's Cup, "there is speculation the foiling catamarans used in Bermuda this year could yet make a return to the Great Sound," according to the NEW ZEALAND HERALD. Bermuda's Royal Gazette reported "moves are under w...

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Tags: Events and Attractions, New Zealand

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Sky Promises No More Post-Haka Ads

Reaction from rugby fans "forced a u-turn by Sky Television" after it "came under attack" for screening a commercial between the end of the All Blacks' haka and the kickoff of Saturday's first test against the British & Irish Lions, according to the NEW ZEALAND HERALD. Viewers took to Facebook t ...

Tags: Media, New Zealand

Doom Bar Celebrating New Zealand Tour

The British & Irish Lions' official beer partner, Doom Bar, is "creating unique rugby experiences for fans" who could not travel to New Zealand for the Tour, according to Tony Connelly of THE DRUM. With the games on the tour taking place early U.K. time, Doom Bar has "had a challenge on its ...

Tags: Marketing and Sponsorship, New Zealand

Lions Fans May Leave After Match Ends

Eight plane-loads of British & Irish Lions fans "look set to fly out of Wellington as soon as next month's test match finishes, because the capital has run out of accommodation," according to Tom Hunt of STUFF. Wellington Airport applied to have "late-night domestic departures after its midnight ...

Tags: Events and Attractions, New Zealand

Lions Call For Schedule Rethink

The British & Irish Lions management "called for a rethink on tour scheduling" following the team’s "sluggish" opening display on Saturday, according to Robert Kitson of the London GUARDIAN. The Lions hierarchy said that the squad needs "more time to prepare," having been required to play ...

Tags: Leagues and Governing Bodies, New Zealand

Tudor To Sponsor All Blacks

Swiss watch brand Tudor, a sister company to Rolex, has become an official sponsor of the All Blacks, All Black Sevens, Black Fern Sevens and Maori All Blacks, according to Susan Edmunds of STUFF. The All Blacks and Beauden Barrett "will be part of Tudor's #BorntoDare campaign," alongside former foo ...

Tags: Marketing and Sponsorship, New Zealand

All Blacks Brand Value Exceeds $200M

The brand value of the All Blacks has "soared past" the $200M mark and the visit of the British & Irish Lions will "serve to push it higher into the top echelons of global sports brands," a branding expert said, according to Greg Stutchbury of REUTERS. Global brands consultancy Brand Finance Man ...

Tags: Marketing and Sponsorship, New Zealand

Sky Sports Secures RLWC 2017

The Rugby League World Cup 2017 Organizing Committee confirmed that Sky Sport secured the New Zealand broadcast rights to this year’s Women’s Rugby League World Cup. Sky Sport will broadcast all 12 matches of the tournament culminating in the final on Dec. 2, when the men’s and wom ...

Tags: Media, New Zealand

All Blacks Announce Japan Test

The All Blacks are going to begin their 2019 World Cup preparations early "by playing a test in Japan late next year," according to Gregor Paul of the NEW ZEALAND HERALD. New Zealand Rugby CEO Steve Tew confirmed that the test "will go ahead next year." With the next edition of the World Cup to ...

Tags: Events and Attractions, New Zealand, Japan

Adidas Launches 'Next Is Everything'

Agency Augusto NZ developed and produced a new global adidas Rugby campaign, positioned as "Next Is Everything," according to CAMPAIGN BRIEF. Featuring a "handful of the world's most influential rugby players," including England's Maro Itoje and Anthony Watson, France's Baptiste Serin, the All ...

Tags: Marketing and Sponsorship, New Zealand

NZOC Records Record Loss In '16

The New Zealand Olympic Committee recorded a deficit of NZ$1.15M, which it said was "budgeted for because of the 2016 Rio Olympics," according to STUFF. Mike Stanley, who was re-elected president for a third and final term at the annual meeting on Thursday, said that the Olympics "were a great succe ...

Tags: Olympics, New Zealand

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