Featured Story

Australian Cell Phone Maker Alcatel Inks Local Sponsorship With Liverpool

Published in SportsBusiness Daily Global on 09 / 26 / 16

Mobile phone maker Alcatel has turned to Liverpool "in a bid to overturn a lack of brand awareness in Australia," with its CEO claiming the partnership will "help lift its profile among fans of all English Premier League teams," according to Steve Jones of MUMBRELLA. Former Liverpool and England int...

Read More

Tags: Marketing and Sponsorship, United Kingdom, Australia, New Zealand

More Stories

05/09/16
Sky TV Subscriber Numbers Dropping

With the Rugby World Cup "now a memory," tens of thousands of Kiwis are "switching off Sky Television's satellite service, the company has warned investors," according to Tom Pullar-Strecker of STUFF. The warning "wiped" more than NZ$340M ($233M) off the value of the company by mid-afternoon on ...

Tags: Media, New Zealand

05/06/16
Sky Secures Transtasman Test Rights

Sky has "secured the rights to Friday's transtasman league test and signed off on a new" National Rugby League deal that includes New Zealand-Australia test matches through '22, according to David Skipwith of the NEW ZEALAND HERALD. Sky was "locked in negotiations with the NRL" but an agreement "cou ...

Tags: Media, New Zealand

04/19/16
Phoenix Signs Largest Sponsorship Deal

A-League side Wellington Phoenix signed the "largest sponsorship deal in New Zealand football history," extending its partnership with Huawei for at least another three seasons, according to the NEW ZEALAND HERALD. Huawei first partnered with the club for the '13-14 season "on a three year deal ...

Tags: Marketing and Sponsorship, New Zealand

03/24/16
Sky Grabs Long-Term Olympics Deal

Sky Television has the rights for the next four Olympic Games "locked up after inking a long-term deal with the IOC," according to Dana Johannsen of the NEW ZEALAND HERALD. The network, which will also broadcast this year's Games in Rio, has secured the rights to the 2020 Tokyo Olympics along with t ...

Tags: Media, New Zealand

03/22/16
Vodafone Backing Auckland Stadium

Telecom Vodafone has "thrown its weight behind the growing push for a new waterfront stadium in central Auckland -- and is prepared to put its money where its mouth is," according to the NEW ZEALAND HERALD. Undeterred by "government indifference" toward funding a CBD-based stadium, Vodafone New Zeal ...

Tags: Facilities, New Zealand

03/11/16
Mud House Wines To Sponsor Rugby Tour

The British & Irish Lions announced Mud House Wines will become an official sponsor of the '17 tour to New Zealand. The brand, made by the U.K.'s largest wine supplier, Accolade Wines, has grown to become the fifth largest New Zealand wine in the U.K ( Lions Rugby ). THE DRINKS BUSINESS's Lauren ...

Tags: Marketing and Sponsorship, New Zealand, United Kingdom

03/03/16
Sky TV Growing In Subscribers

The "convoluted changes to Super Rugby's structure have coincided with more Sky TV subscribers tuning into games," according to Richard Knowler of STUFF. Sky Dir of Sport Richard Last said that criticism of the "confusing methods" introduced by SANZAR for the expanded competition has not had a negat ...

Tags: Media, New Zealand

03/02/16
Netball Facing 'Shock Split'

Netball's transtasman league is "headed for a shock split with it looking increasingly likely this year's ANZ Championship will be the last of its kind," according to Dana Johannsen of the NEW ZEALAND HERALD. New Zealand and Australian teams will "almost certainly compete in separate competitions ne ...

Tags: Leagues and Governing Bodies, Australia, New Zealand

02/22/16
Sky Gets Rights To America's Cup

Sky TV "hit back in a renewed broadcasting war with Television New Zealand by taking exclusive rights to the America's Cup off the state broadcaster," according to the NEW ZEALAND HERALD. TVNZ recently announced it secured exclusive rights to the 2018 Commonwealth Games on the Gold Coast in "what wa ...

Tags: Media, New Zealand

02/16/16
Hagley Oval Not Damaged By Quake

Structural engineers reported the Hagley Oval pavilion and Horncastle Arena have not been damaged "by the 5.7 magnitude aftershock that shook Christchurch on Sunday," according to Richard Knowler of STUFF. Engineers instructing Vbase, the Christchurch City Council-owned firm which manages Horncastle ...

Tags: Facilities, New Zealand

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug