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Australian Cell Phone Maker Alcatel Inks Local Sponsorship With Liverpool

Published in SportsBusiness Daily Global on 09 / 26 / 16

Mobile phone maker Alcatel has turned to Liverpool "in a bid to overturn a lack of brand awareness in Australia," with its CEO claiming the partnership will "help lift its profile among fans of all English Premier League teams," according to Steve Jones of MUMBRELLA. Former Liverpool and England int...

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Tags: Marketing and Sponsorship, United Kingdom, Australia, New Zealand

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07/25/16
Stormers Criticize Super Rugby Format

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Tags: Leagues and Governing Bodies, New Zealand, Africa

07/22/16
NZ Papers Withdraw Olympic Apps

New Zealand’s two largest newspaper groups are not sending journalists to cover the Olympics in Rio de Janeiro "because of a dispute with domestic broadcasting rights-holder Sky TV and the New Zealand Olympic Committee over accreditation terms they say will unfairly restrict coverage," accordi ...

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07/12/16
Phoenix's Capital Cup Trip Is All 'Business'

The Capital Cup might be at stake, but A-League side Wellington Phoenix's upcoming trip to China is more about "the business of football," according to Hamish Bidwell of STUFF. The club plays Beijing BG at the city's Olympic Sports Stadium on July 27, "with the real action likely to take place off t ...

Tags: Franchises, New Zealand

07/07/16
Downer Secures Auckland Nines Rights

Australasian engineering and infrastructure group Downer secured the naming rights to the National Rugby League Auckland Nines for '17 and '18. The first three editions of Auckland's showpiece summer event attracted a total in-stadia audience of 247,840 people, and a TV audience of 1.4 million. The ...

Tags: Marketing and Sponsorship, New Zealand

06/29/16
NZ To Begin Five-Week India Tour

The Board of Control for Cricket in India said that New Zealand "will begin their five-week tour of India with the opening test of the three-match series at Kanpur from Sept. 22," according to Ganguly & Jennings of REUTERS. Test cricket "will return to Kanpur's Green Park Stadium after a ga ...

Tags: Leagues and Governing Bodies, India, New Zealand

06/29/16
NZ Rugby Denies Price Gouging

New Zealand Rugby "is defending its substantial ticket prices to watch next year’s tour by the British and Irish Lions," according to the AAP. Pricing and sale details for the five-week tour were announced on Tuesday, with NZ Rugby CEO Steve Tew "acknowledging prices were well in excess of reg ...

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06/16/16
Hawk-Eye Accuracy Under Scrutiny

Cricket's DRS system has "taken a beating following an extraordinary failure of the Hawk-Eye technology during Australia's win over South Africa on Sunday," according to Tyson Otto of the NEW ZEALAND HERALD. Video footage of the "controversial moment reveals an almighty failure from the Hawk-Eye bal ...

Tags: Events and Attractions, New Zealand, Australia

06/15/16
Sky TV Gets EPL Rights From BeIN

Sky Television has "struck a deal to get English Premier League football back onto its satellite television service when the next season kicks off in August," according to Tom Pullar-Strecker of STUFF. After months of speculation, spokesperson Kirsty Way said that Sky "secured the rights to show two ...

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05/26/16
Wellington Keeps World Sevens

New Zealand Rugby confirmed on Wednesday that Wellington will continue to host a leg of the World Sevens circuit until at least '19, "ending speculation the tournament could be moved to another city due to waning interest," according to Greg Stutchbury of REUTERS. The '16 edition was the "last ...

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05/20/16
No More ANZ Netball Championship

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