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Super Rugby Blues Ditch Bluebeard Mascot In Favor Of Dance Squad

Published in SportsBusiness Daily Global on 03 / 23 / 17

Auckland-based Super Rugby side Blues "sidelined" its mascot, Bluebeard, because he "no longer reflects the Blues brand," and made way for a female dance squad -- but do not "call them cheerleaders," according to Tayla Mitchell of the NEW ZEALAND HERALD. The club's first home game on March 11 saw it...

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Tags: Franchises, New Zealand

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