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Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Tags: Marketing and Sponsorship, Europe

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Qatar '22 Taskforce Backs Olympics Clash

Influential football figures "have backed proposals that could see the Qatar 2022 World Cup clash with the Winter Olympics," according to Richard Conway of the BBC. Talks at FIFA headquarters in Zurich "resulted in support for a tournament held in either January and February or November and December ...

Tags: International Football, Middle East

NBA Launches 'NBA Sundays' In EMEA

The NBA announced the launch of the “NBA Sundays” marketing campaign that will see customized branding around specially selected games on Sunday evenings (local time in Europe, Middle East and Africa) during the '14-15 regular season. Running across broadcast, digital, print and social m ...

Tags: Marketing and Sponsorship, Europe, Middle East, Africa

Deloitte Partners With EAFL

The Emirates American Football League partnered with financial services company Deloitte "to help grow the game of American football in the UAE," according to GULF NEWS. The initial contract period for Deloitte’s name to appear on all shirts and hoardings is for one year, "with an option to ex ...

Tags: Marketing and Sponsorship, Middle East

McDonald's Extends FIFA Sponsorship Deal

Brazilian sports business news outlet Maquina Do Esporte reported that McDonald’s "renewed its sponsorship" of the FIFA World Cup until the "controversial" '22 edition in Qatar, according to GOAL. The fast food chain agreed to a deal with FIFA "to continue as the official restaurant of the glo ...

Tags: Marketing and Sponsorship, Middle East

Rummenigge: Move Qatar 2022 To April

Bayern CEO Karl-Heinz Rummenigge, "the most powerful man in European club football," urged FIFA to accept the “least painful” option of bringing the Qatar World Cup forward to April in '22, according to Oliver Kay of the LONDON TIMES. FIFA "will hold a Qatar 2022 task force meeting in Zu ...

Tags: International Football, Middle East

Al-Hilal Players, Officials Offered Payday

Saudi Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud has offered Saudia Arbian football club Al-Hilal players and team officials a bonus of $26,000 each if they can beat A-League side Western Sydney Wanderers and win the Asian Champions League this weekend, according to Mulvenney & Smith of REU ...

Tags: Events and Attractions, Middle East

IOC, FIFA Agree To Prevent Clash

IOC VP Craig Reedie said that the presidents of the IOC and FIFA have "made an agreement" that the 2022 World Cup in Qatar will not overlap with the Winter Olympics, according to Danielle Rossingh of BLOOMBERG. Last month, European Club Association Vice Chair Umberto Gandini suggested that "the Wint ...

Tags: International Football, Middle East

Dyke: Qatar '22 Will Not Be Held In Summer

FA Chair Greg Dyke "still expects the Qatar World Cup to be switched to autumn or winter," according to the PA. The European Club Association "is set to lobby for the finals to be played in April and May 2022 when a taskforce set up to look at the issue meets on Nov. 3." Dyke met with FIFA President ...

Tags: Middle East, Leagues and Governing Bodies

Baku 2015 Signs Agreement With ASBU

Baku 2015 European Games signed an extensive agreement with the Arab States Broadcasting Union. The deal will see guaranteed coverage of the inaugural European Games in 20 countries across the Middle East and North Africa. The agreement means ASBU will offer free-to-air live coverage through its me ...

Tags: Media, Middle East, Africa

OSN Lands ICC Broadcasting Rights

Pay-TV network OSN "secured the rights" to broadcast all Int'l Cricket Council events for eight years across the Middle East and North Africa, according to Triska Hamid of THE NATIONAL. OSN "already holds the rights to the 2015 ICC Cricket World Cup and has renewed the rights from 2015 to 2023 thro ...

Tags: Media, Middle East, Africa

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