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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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Kerala Premier League Blossoms In UAE

Kerala Premier League has now "bloomed into the biggest domestic competition in the UAE," according to Amith Passela of THE NATIONAL. The cricket league began with eight teams last year before expanding to 12 teams in the second season. It is now "expected to rise to 16 next year." KPL Chair Paul Jo ...

Tags: Leagues and Governing Bodies, Middle East

F1 Profiting From Collapsed Theme Park

Only F1 CEO Bernie Ecclestone "could make money from a project, which never saw the light of day," according to PITPASS. In '05 plans were unveiled "to open an F1 theme park in Dubai," UAE. Concept art of the project was released, ground was broken and "construction work began." It was part of the & ...

Tags: Finance, Middle East

IRB Upgrades UAE Rugby Membership

The Int'l Rugby Board said that it is committed to ensuring the UAE "grow on the world stage" after confirming the national federation has been made a full member of the sport's world governing body, according to Paul Radley of THE NATIONAL. The UAE Rugby Federation "took over running the game" afte ...

Tags: Middle East, Leagues and Governing Bodies

Kuwait Amends Sports Law

Kuwait has "amended its sports law" following threats from the IOC that it will suspend the country over inference from government authorities in the Olympic movement, according to Claire Valdini of ARABIAN BUSINESS. The country gave no details of the changes, but Olympic committee Chair Sheikh Ahma ...

Tags: Middle East, Olympics

Valencia Looks For Sponsors In Dubai

La Liga Valencia FC is in the UAE "on the lookout for sponsors to bail them out of their current financial woes," according to Gautam Bhattacharyya of the GULF NEWS. Club President Manuel Llorente is on a visit to Dubai to meet a number of prospective investors and is "keen to launch an exchange pro ...

Tags: International Football, Middle East

League Notes

A divided Asian Football Confederation is gathering for its annual awards ceremony in Kuala Lumpur, Malaysia on Thursday "amid an increasingly toxic atmosphere." Suspended President Mohamed bin Hammam has called those in charge "puppets" and claims he has the support of most AFC national association ...

Tags: Leagues and Governing Bodies, Middle East

Historic UAE Cricket Venue Busy Again

The UAE's Sharjah Cricket Stadium, "which has been recognised as hosts of highest number of One Day Internationals, has once again become the stage for keen contests as fans thronged the stands to enjoy the intense action again," according to K.R. Nayar of the GULF NEWS. Previous match-fixing allega ...

Tags: Facilities, Middle East

Emirates Airlines Waits For FIFA Changes

Emirates airlines "wants evidence FIFA is eradicating corruption and the scandal-hit organization's public image is improving before renewing its sponsorship," according to Rob Harris of the AP. The Dubai-based carrier's $195M, eight-year sponsorship of world football's governing body expires in '14 ...

Tags: Marketing and Sponsorship, Middle East

Beckham In No Hurry To Announce Plans

David Beckham said Wednesday he has "exciting opportunities on the table" to continue playing after he leaves Major League Soccer club L.A. Galaxy and will announce his next move near the end of the year, according to the AP. Until then, "he is focusing on winning one more trophy" with the Galaxy. B ...

Tags: International Football, Australia, New Zealand, China, Middle East

Qatar 2022 Denies Bribery Allegations

Organizers of the Qatar 2022 World Cup have hit back at bribery allegations published in the U.K. media, calling the reports "malicious and reckless," according to Andy Sambidge of ARABIAN BUSINESS. The Sunday Times has claimed that Qatar officials "considered offering $1M" to the son of FIFA Exec C ...

Tags: Leagues and Governing Bodies, Middle East, United Kingdom

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