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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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02/05/13
Omega Looks To Extend Dubai Golf Deals

Swiss watchmaker Omega VP & Int'l Sales Dir Raynald Aeschlimann "has expressed confidence" in extending the brand's five-year title sponsorship of the Dubai Desert Classic and Ladies Masters golf tournament when it expires next year, according to Ashley Hammond of GULF NEWS. Aeschlimann said tha ...

Tags: Marketing and Sponsorship, Middle East

02/05/13
Al Nasr To Be Awarded $6M In Damages

UAE Pro-League Al Nasr is due €4.5M ($6.1M) in compensation after its former player Esmail Bangoura was ruled to "have breached his contract" with the Dubai club when he joined French Ligue 2 side Nantes in Jan. '12, according to GULF NEWS. FIFA’s Dispute Resolution Chamber ruled that Nan ...

Tags: International Football, Middle East

02/04/13
Mena Golf Tour Expands To 11 Events

Mena Golf Tour Chair Mohamed Juma Buamaim has "delivered on his promise to expand the competition for its third season" after announcing the addition of five events, according to John McAuley of THE NATIONAL. The '13 schedule, which runs from March through November, will feature 11 tournaments. New ...

Tags: Events and Attractions, Middle East

02/04/13
UAE Launches 2019 Asian Cup Bid

The UAE FA has "made a formal bid to host the 2019 Asian Cup," according to Ahmed Abbas Rizvi of THE NATIONAL. The FA sent in its papers to the Asian Football Confederation on the final day of accepting bids. It "will be competing against six nations" -- Bahrain, Lebanon, Oman, Saudi Arabia, Thailan ...

Tags: International Football, Middle East, Asia

02/01/13
EPL Awards Media Rights To MP & Silva

The Premier League "has awarded the live audio visual broadcast rights for the 23-nation Middle East and North Africa region to media agency MP & Silva," according to the BBC. The deal covers all 380 EPL matches each season, from seasons '13-14 to '15-16. The firm "will be the exclusive distribu ...

Tags: Media, Middle East, Africa

01/31/13
Football Notes

The Abu Dhabi Islamic Bank revealed that it "has awarded each player in the UAE National football team, who won the Gulf Cup in Bahrain earlier this month, with a first-class ticket to any destination in the world on Etihad Airways" ( GULF NEWS, 1/30 ). ... Senegal will play its next World Cup foo ...

Tags: International Football, Middle East

01/30/13
Magazine Claims Qatar Bought World Cup

Paris magazine France Football published a 15-page report titled "Qatargate" where it accuses the Middle Eastern country of buying the 2022 World Cup, according to Paul Kennedy of SOCCER AMERICA. The accusations "aren't exactly revelatory but they are numerous." Below are some highlights of the Fr ...

Tags: Middle East, International Football

01/30/13
Israel President Demands Racism Probe

Israel President Shimon Peres "has called on the country's football authorities to clamp down on racism after Beitar Jerusalem fans protested against the club's intention to sign two Muslim players," according to Harriet Sherwood of the London GUARDIAN. Peres wrote to the Israel FA on Tuesday: "Raci ...

Tags: International Football, Middle East

01/30/13
Former Players Criticize ICC, BCCI

The Pakistan Cricket Board has "remained silent" on the decision by the Int'l Cricket Council to allow the organizers of the Women's World Cup in India to house the Pakistan team at a stadium instead of a hotel, according to the PTI. However, former players have "lashed out" at the ICC and the Board ...

Tags: Leagues and Governing Bodies, Middle East

01/28/13
Israeli FC Fans Protest Muslim Players

The plans of Beitar Jerusalem, an Israeli football club "notorious for the anti-Arab chants of its fans," to recruit two Muslim players has led to fan protests in the stands, according to Ori Lewis of REUTERS. At a Israeli Premier League game on Saturday, Beitar supporters held a banner reading "Bei ...

Tags: International Football, Middle East

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