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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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Desmond Tutu Wants U21 Out Of Israel

South African anti-apartheid campaigner Desmond Tutu has joined calls for UEFA to move the U21 European championship from Israel "because of the Jewish state's treatment of Palestinian sport," according to Mark Meadows of REUTERS. UEFA has resisted the requests, "but Tutu's letter, to Britain's ...

Tags: International Football, Middle East

Qatar Hires World Cup Stadium Experts

The organizers of the 2022 World Cup in Qatar "have hired IMG and Amsterdam Arena as stadium operations consultants for the prestigious football tournament," according to Daniel Shane of ARABIAN BUSINESS. The Qatar 2022 Supreme Committee said that "the two would assist on the development of business ...

Tags: Facilities, Middle East

ICC Signs Multiple Media Company Deals

The Int'l Cricket Council has signed deals with media companies Sports News Television (SNTV), PERFORM and Reuters News for the ICC Champions Trophy 2013. The deals ensure that news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews a ...

Tags: Media, Middle East

Bahrain Ready For '14 F1 Season-Opener

The Bahrain Grand Prix "looks set to replace Australia as the season-opening race of the 2014 Formula One World Championship with Abu Dhabi hosting a warm-weather pre-season test two weeks beforehand at Yas Marina Circuit," according to Gary Meenaghan of THE NATIONAL. A return to the top of the ...

Tags: Events and Attractions, Middle East

Legal Issues Of Moving 2022 World Cup

Germany's Bundesliga "has warned that any attempt to move the 2022 World Cup in Qatar to the winter could lead to legal challenges by European leagues," according to the BBC. UEFA President Michel Platini said that the World Cup could be moved, "but European leagues might be disrupted for up t ...

Tags: International Football, Middle East

Saudis May Grant Women Stadium Access

Saudi Arabia Football Federation CEO Ahmed Eid said that he "was in favour" of allowing women into football stadiums in the near future, according to MIDDLE EAST ONLINE. Eid said such access could be granted "soon," raising the possibility that 15% of the under-construction King Abdullah stadium in ...

Tags: Facilities, Middle East

Deportivo Cuts Costs To Appease Judge

La Liga Deportivo La Coruña has responded to criticism over misuse of finances during bankruptcy proceedings by "announcing stricter financial controls," according to FOOTBALL ESPAÑA. The club, which has "been in administration since mid-January," was cited last week by Spanish tax aut ...

Tags: Finance, Middle East

Blatter Questions Qatar Summer Cup

FIFA President Sepp Blatter believes it is "not rational" to play the 2022 World Cup in the summer heat of Qatar, where temperatures can hit 50C (122F), according to the BBC. Air-conditioned stadia "have been planned, but the Swiss has expressed concerns about the implications for people outside the ...

Tags: International Football, Middle East

U.S., Russia, Iran Vie To Keep Wrestling

The Iranian flag "was standing side by side with the stars and stripes in a peaceful manner" on Tuesday at UN Headquarters in N.Y. as "the possible exit of wrestling" from the Olympics "brought them together in hope to save" the sport, according to XINHUA. The wrestling teams from the U.S., Iran and ...

Tags: Olympics, North America, Russia, Middle East

PepsiCo-Jordan Renews JFA Sponsorship

PepsiCo-Jordan has renewed its exclusive sponsorship of the Jordan FA in a signing ceremony. In the three-year agreement, PepsiCo-Jordan has renewed its sponsorship of JFA's activities, as well as the PepsiCo Football League for the Gifted and national football teams which fall under Pepsi ...

Tags: Marketing and Sponsorship, Middle East

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