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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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12/23/13
Abu Dhabi Media Wins Euro, UEFA Rights

Abu Dhabi Media announced on Sunday that "it has acquired the broadcasting rights" in the MENA (Middle East and North Africa) region for UEFA European Championship Qualifiers beginning in September, according to THE NATIONAL. The qualifiers will take place across the end of '14 and throughout '15 f ...

Tags: Media, Middle East

12/17/13
PCB Chair Wants Cricket Back In Pakistan

Pakistan Cricket Board interim Chair Najam Sethi has sought the help of PM Nawaz Sharif "as he tries to revive international cricket in the troubled country after a hiatus of nearly four years," according to the AFP. Pakistan "has not hosted any international cricket since a deadly militant attack o ...

Tags: Leagues and Governing Bodies, Middle East

12/10/13
Aspire, Infront Announce Joint Venture

Aspire Katara Investment and Infront Sports & Media have announced a joint venture to target the growing sports marketing business in the Gulf Cooperation Council region. The company will operate with immediate effect under the name AspireInfront from its new premises in Doha, Qatar. The first p ...

Tags: Marketing and Sponsorship, Middle East

12/09/13
Al Jazeera To Restore Live EPL Coverage

Al Jazeera Sport is to introduce a new set top box in January "to tackle piracy concerns in a bid to restore live coverage of all English Premier League games," according to Kyle Sinclair of THE NATIONAL. Since last month, viewers in the UAE have only been able to watch one live game on a Satu ...

Tags: Media, Middle East

12/06/13
Ooredoo, Myanmar Football Partner

Qatari telecom firm Ooredoo has agreed to a sponsorship deal with the Myanmar Football Federation, according to SOCCEREX. Ooredoo, which also sponsors Ligue 1 Paris St. Germain, "will sponsor all of Myanmar's teams, including the men's, women's and youth sides." The partnership "also includes a sign ...

Tags: Marketing and Sponsorship, Middle East

12/02/13
Bahrain Circuit Prepares For Night Race

Bahrain circuit officials tested a new floodlight system last weekend as part of their "plans to turn their 10th-anniversary Formula One Grand Prix into a night race next year," according to THE NATIONAL. Bahrain Int'l Circuit CEO Salman Bin Isa Al Khalifa said, "I believe that there can be no bette ...

Tags: Middle East, Events and Attractions

11/28/13
Eilat To Receive $14M For Sports Complex

Israel's southernmost city, Eilat, "is set to become a center of sporting activity" after the Ministerial Committee on Development of the Negev and the Galilee approved on Monday almost NIS 50M ($14M) worth of funding to build the first stage of a new sports complex, according to the JERUSALEM POST. ...

Tags: Facilities, Middle East

11/22/13
Euro Parliament Passes Qatar Resolution

The European parliament "has passed an emergency resolution condemning the widespread abuse of migrant workers in Qatar" and urging FIFA to "send a clear and strong message to Qatar to avoid the football World Cup 2022 [being] delivered by the assistance of modern slavery," according to Owen Gibson ...

Tags: International Football, Europe, Middle East

11/21/13
FIFA Calls For Fair Working Conditions

FIFA President Sepp Blatter and German Trade Unions and Int'l Trade Union Confederation President Michael Sommer agreed that fair working conditions must be introduced quickly, consistently and on a sustained basis in Qatar, which will host the 2022 World Cup. Blatter mandated Exec Committee member ...

Tags: International Football, Middle East

11/20/13
Qatar To Publish Worker Standards

Qatar 2022 "has responded to the latest critical report surrounding conditions for migrant workers involved in the nation’s huge infrastructure development" leading in to the World Cup by stating that they "are formalizing welfare standards that contractors must implement," according to SOCCER ...

Tags: International Football, Middle East

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