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Nike Middle East Launches Campaign Celebrating Female Athletes

Published in SportsBusiness Daily Global on 02 / 21 / 17

Nike "unveiled a powerful campaign designed to champion women in the Middle East and challenge stereotypes," according to Rebecca Stewart of THE DRUM. The "bold creative" centers around the question "What will they say about you?" and features five "successful" female athletes "cherry picked" by Nik...

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Tags: Marketing and Sponsorship, Middle East

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UAE Sport Fans Can Face $272,000 Fines

Sports fans face fines of up to $272,000 for unruly behavior, "including racist insults, at sporting events in the UAE under new laws," according to ARABIAN BUSINESS. Corruption within sporting organizations and using events for political gain also now "attract harsher penalties after a decision to ...

Tags: Leagues and Governing Bodies, Middle East

Smaaash Signs Up Cristiano Ronaldo

Smaaash Entertainment, a sports-based virtual entertainment company co-owned by former cricketer Sachin Tendulkar, has signed on Cristiano Ronaldo for its entry into the Middle East with arcade games built around football, according to Deepali Gupta of the ECONOMIC TIMES. Smaaash Founder & ...

Tags: Marketing and Sponsorship, Middle East

ITUC Math On Worker Deaths Does Not Add Up

Qatar officials have "refuted an international trade union group's claim that thousands of people will die getting the country ready for the 2022 World Cup," according to Shabina S. Khatri of the DOHA NEWS. This week, the Int'l Trade Union Confederation "reiterated its prediction that 7,000 workers ...

Tags: Events and Attractions, Middle East

Kuwait's FIFA Ban Covers Friendlies Too

A "star-studded" match to help mark the rebirth of a football "ghost stadium" looks like it has been "impacted by football politics," according to Motez Bishara of CNN. Due to feature the likes of Steven Gerrard, Andrea Pirlo and Carlo Ancelotti in FIFA-banned Kuwait, "the game had been scheduled fo ...

Tags: International Football, Middle East

PCB Chair Extends Deadline

A day after publicly "giving up hopes" on the proposed Indo-Pak cricket series taking place, Pakistan Cricket Board Chair Shaharyar Khan on Monday "once again extended deadline" for the Board of Control for Cricket in India "till tonight" to take a final call on the series, according to the PTI.&nbs ...

Tags: Leagues and Governing Bodies, Middle East

ACB To Play, Practice At Noida Stadium

The Afghanistan cricket team "shifted its home base from Sharjah to the UPCA stadium in Noida" where it will play its matches and practice after an MOU was signed on Thursday, according to PTI. According to the MOU with BCCI and Greater Noida Industrial Development Authority, the Afghanistan Cricket ...

Tags: Facilities, Middle East

FIFA Delays Qatar Stadiums Decision

Tournament officials said that FIFA "delayed a decision" on finalizing the number of stadiums to be used during the 2022 Qatar World Cup until next year, according to the AFP. A final decision "was expected before the end of this month," but following a meeting in Doha of the Qatar 2022 Local Organi ...

Tags: Facilities, Middle East

America's Cup To Come To Middle East

America's Cup racing will come to the Middle East for the first time when the America's Cup World Series is sailed in Muscat, Oman, on Feb. 27-28, according to Bernie Wilson of the AP. It is a "surprising choice, considering that American billionaire Larry Ellison opposed the region" as the ven ...

Tags: Events and Attractions, Middle East

Qatar Signs First Contract For Laborer Cities

Qatar signed the first contracts on a "mega-accommodation project on Thursday which will eventually see almost 180,000 migrant workers housed" in seven specially built "cities," according to the AFP. All seven sites "could be in operation within two years," said officials at a ceremony in Doha atten ...

Tags: Leagues and Governing Bodies, Middle East

Working Conditions Still Dire In Qatar

Labor exploitation "remains dire in Qatar," five years after the Gulf state won the right to host football’s 2022 World Cup, with "poor working conditions widespread and still no investigations into the deaths of migrant workers," Amnesty Int'l has found, according to Ian Herbert of the Londo ...

Tags: International Football, Middle East

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