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Nike Middle East Ad Featuring Arab Women Sparks Controversy

Published in SportsBusiness Daily Global on 02 / 27 / 17

An online Nike commercial that showed Arab women fencing, boxing and spinning on ice skates "has stirred controversy over its attempt to smash stereotypes about women leading home-bound lives in the conservative region," according to Celine Aswad of REUTERS. The ad begins with a woman "nervou...

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Tags: Marketing and Sponsorship, Middle East

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