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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/23/14
Part-Owner Withdraws Financial Support

Israeli Premier League club Hapoel Tel Aviv "was plunged into turmoil on Monday after part-Owner Ido Hagag announced he was leaving the club," according to Allon Sinai of the JERUSALEM POST. Hagag "decided to withdraw his financial backing after a group of drunk supporters came to his home and tried ...

Tags: Franchises, Middle East

07/21/14
Qatar Adopts Foreign Worker Reforms

Qatar's government has approved "some measures to improve the treatment of foreign workers" following int'l criticism over the past year, as the Gulf state "gears up to host the 2022 World Cup," according to Amena Bakr of REUTERS. Qatar Minister of Labor & Social Affairs Abdullah Saleh Mubarak a ...

Tags: International Football, Middle East

07/16/14
Qatar's Cooling Tech Passes Test In Doha

More than 15,000 people have attended the "cooled, open-air" Brazil 2014 Fan Zone in Doha to watch games "across 10 nights from the round of 16" through to the final, according to THE PENINSULA. The open-air Fan Zone was used by the Qatar Supreme Committee for Delivery & Legacy to "test the prot ...

Tags: Facilities, Middle East

07/03/14
WMG Opens Qatar World Cup Fan Zone

Wasserman Media Group in association with the Qatar Supreme Committee for Delivery & Legacy has launched the Brazil 2014 Fan Zone in Doha, inviting fans to watch FIFA World Cup matches live. The open-air fan zone at Katara boasts a retractable roof, and will show live matches on Qatar’s ...

Tags: International Football, Middle East

07/02/14
Stenson To Promote Jumeirah Golf Estates

World No. 2 golfer Henrik Stenson signed a two-year deal with Jumeirah Golf Estates "to become the venue’s ambassador for golf and residential development," according to GULF NEWS. The 38-year-old Swede "will support the facilities’ domestic and global marketing activity, including perso ...

Tags: Marketing and Sponsorship, Middle East

07/01/14
PCB Chair Expects $450M From Next Cycle

Pakistan Cricket Board Chair Najam Sethi on Monday claimed that his country will earn $450M "from the next eight-year cycle, mainly from four series with arch-rivals India," according to the AFP. India and Pakistan signed an agreement to play six series -- "four of which Pakistan will host in the ne ...

Tags: Finance, Middle East

06/26/14
Dubai Holding To Sponsor Dubai Run

Investment holding company Dubai Holding "announced a five-year sponsorship agreement with the Dubai Women’s Run" worth Dh5M ($1.4M), according to Ashley Hammond of GULF NEWS. The annual five and 10km event through Jumeirah, which will celebrate a fifth year since its inception on Nov. 7, "wil ...

Tags: Marketing and Sponsorship, Middle East

06/24/14
Saudi Arabia To Build 11 New Stadia

Saudi Arabia has announced plans to build 11 new stadiums -- three more than Qatar is constructing for the 2022 World Cup, according to Courtney Trenwith of ARABIAN BUSINESS. Saudi Arabian King Abdullah on Saturday ordered the stadia be "world-class," each with a "capacity for 45,000 spectators." Th ...

Tags: Facilities, Middle East

06/23/14
Al Khor 2022 WC Stadium Design Unveiled

The Qatar 2022 World Cup Organizing Committee announced that the stadium in Al Khor will be "modeled on a traditional tent used by nomads," according to Elysia Windrum of DOHA NEWS. The Al Bayt Stadium in Al Khor will seat 60,000 football fans and is "set to be one of the venues" for the semifinals. ...

Tags: Facilities, Middle East

06/23/14
Aussie Diplomat Wants Pakistan Series

Canberra’s top diplomat in Pakistan, Australia High Commissioner Peter Heyward, has said that he "hoped to bring some Australian players to the country" to help revive int'l cricket five years after militants attacked a visiting team, according to the AFP. Heyward said that confidence "could b ...

Tags: Events and Attractions, Australia, Middle East

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