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Japan PM Shinzo Abe Dresses Up As Super Mario At End Of Rio 2016 Closing Ceremony

Published in SportsBusiness Daily Global on 08 / 23 / 16

The closing ceremony for Rio 2016 "was passing off as expected" until Japan PM Shinzo Abe "popped out of a giant green pipe dressed up as video game character Mario from the Super Mario games, one of Japan's best-known exports," according to the BBC. It was then "the world got a clue" that, for Toky...

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Tags: Olympics, Japan, Brazil

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05/03/16
A-League, J.League Sign Partnership

The elite domestic football competitions of Australia and Japan have reached an agreement to share "technical, marketing and administrative expertise," according to Sebastian Hassett of the SYDNEY MORNING HERALD. The memorandum of understanding is the "first of its kind between the A-League and ...

Tags: Australia, International Football, Japan

04/27/16
Tokyo 2020 In Talks With Jingu Officials

The Tokyo 2020 Olympics Organizing Committee on Tuesday "met for the first time with relevant authorities of Jingu Stadium to discuss the six-month closure of Japan’s second-oldest pro baseball stadium," according to KYODO. Olympic organizers met with Meiji Jingu Gaien, which manages the roofl ...

Tags: Facilities, Japan

04/26/16
Tokyo 2020 Unveils New Logo

Tokyo 2020 Olympics organizers on Monday chose logo A -- a stark indigo-and-white checkered circle -- as the Games’ "replacement emblem after the original design was scrapped last year amid claims of plagiarism," according to Andrew McKirdy of the JAPAN TIMES. The Tokyo 2020 Logo Selection Com ...

Tags: Olympics, Japan

04/25/16
J.League, A-League Signing MoU

J.League Managing Dir Daisuke Nakanishi will sign a formal partnership with the A-League "to develop concepts, exchange expertise and strengthen ties," according to Michael Cockerill of THE AGE. Last season, for the first time, the J.League "ran a finals series, and now Nakanishi is hooked." Fo ...

Tags: International Football, Australia, Japan

04/11/16
Japan 2020 Unveils Final Logo Candidates

Tokyo 2020 Olympics organizers on Friday "unveiled a shortlist of four replacement logos after the original design was scrapped last September amid accusations of plagiarism," according to Andrew McKirdy of the JAPAN TIMES. The Tokyo 2020 Logo Selection Committee "chose the four candidates from almo ...

Tags: Olympics, Japan

04/05/16
Tokyo 2020 CEO Weighs In On Security

Tokyo 2020 CEO Toshiro Muto said that security "is his greatest concern but believes Japan will be safe from the kind of mass street protests currently overshadowing this summer’s Rio de Janeiro Games," according to Andrew McKirdy of the JAPAN TIMES. He said, "If I had to choose just one ...

Tags: Olympics, Japan

03/29/16
NHK Starting Tokyo Games Int'l Marketing

Japan's public broadcaster NHK World TV has partnered with Virgin Media to target U.K. consumers "as it starts to push its brand ahead of the 2020 Tokyo Olympics," according to Charlotte McEleny of THE DRUM. The three-day campaign "marks the start of activity in which it promotes its English la ...

Tags: Media, Japan

03/24/16
JCA Wants To Build First Int'l Cricket Ground

The Japan Cricket Association announced on Wednesday the first steps toward "building an international standard ground in Tochigi Prefecture, the first such ground in the country," according to KYODO. JCA outlined the importance of the decision in a press release, and said, "The significance of ...

Tags: Facilities, Japan

03/11/16
Softbank Partners With B. League

The B. League, Japan's professional basketball league, revealed on Thursday that Softbank Group Corp. "has become the circuit’s top partner," starting with the inaugural '16-17 season, according to JAPAN NEWS HEADLINES. The terms of the contract between Softbank and the league were not disclos ...

Tags: Marketing and Sponsorship, Japan

03/11/16
Architect Plays Down Olympic Flame Mistake

The architect of Tokyo's new National Stadium said that "his team is remedying the nation’s latest Olympic blunder: nowhere for the Olympic flame to burn," according to KYODO. Kengo Kuma said that "work is underway to find space for a cauldron that traditionally burns during the tournament, ad ...

Tags: Olympics, Japan

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