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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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05/06/14
2020 Olympians To Use Hydrogen FCVs

To "showcase Japan’s advanced technology to the world," the Tokyo metropolitan government "plans to use hydrogen-powered fuel-cell vehicles (FCVs) to transport athletes" at the 2020 Tokyo Olympics and Paralympics, according to the YOMIURI SHIMBUN. The metropolitan government "plans to set up a ...

Tags: Olympics, Japan

05/02/14
Division 2 Kumamoto Fights For License

J.League Division 2 side Roasso Kumamoto faces revocation of its club license and possible expulsion from the league unless it clears 61M yen ($610,000) in debt and liabilities by August. GM Hiroyuki Miyamoto told SBD Global, "Starting today, we are approaching our existing shareholders, as well as ...

Tags: Franchises, Japan

05/02/14
Miyagi Stadium Naming Rights Sold

Naming rights for the 49,000-seat Miyagi Stadium, the unloved secondary venue for J.League side Vegalta Sendai home games, have been bought by the local branch of the JA agricultural cooperative. The deal sees the stadium renamed the Hitomebore Stadium Miyagi until '17, for 5M yen ($50,000) in annua ...

Tags: Facilities, Japan

04/16/14
Rizing Chief Suspected Of Embezzlement

BJ-League side Rizing Fukuoka President Go Takenaka "was arrested by Tokyo Metropolitan Police on Saturday along with three current employees of First-Consul, a Tokyo-based consulting company, and a former company employee" on suspicion of embezzling 380M yuan ($3.7M), according to Odeven & Naga ...

Tags: Franchises, Japan

04/07/14
Tokyo Police Launch Counterterrorism Unit

Tokyo police launched a counterterrorism unit Thursday "to deal with potential hijackings and other attacks at Tokyo International Airport in Haneda," according to JIJI. The Metropolitan Police Department "tightened security" after the airport expanded its int'l flights by about 50% last month to a ...

Tags: Olympics, Japan

04/07/14
IOC Impressed With Tokyo 2020 Prep

IOC inspectors concluded their first meetings with organizers of the 2020 Tokyo Olympics on Friday and said that "they were impressed with preparations" for the Games and inclusion of women on the board, according to the AP. Coordination Commission Chair John Coates "toured the venue sites and met w ...

Tags: Olympics, Japan

04/03/14
IOC Chief Bach Appoints New Leaders

IOC President Thomas Bach appointed new leaders for 14 of the organization's 30 commissions, including key positions overseeing the marketing, press and finance commissions. Japanese Olympic Committee President Tsunekazu Takeda was named chair of the IOC’s marketing commission. The 66-year-old ...

Tags: Olympics, Europe, Japan

03/24/14
Urawa Plays Game In Empty Stadium

J.League side Urawa Red Diamonds drew 1-1 with Shimizu S-Pulse on Sunday in a game played in an empty stadium as punishment for a racist "Japanese only" banner "put up by hardline fans that deeply embarrassed" the J.League, according to the AFP. League officials hit Japan's best-supported club "with ...

Tags: International Football, Japan

03/20/14
Japanese Club Releases Business Book

Japanese professional baseball team Yokohama DeNA BayStars is releasing an illustrated book of business ideas that it hopes will be applicable beyond sport. Entitled "Tsugi no Yakyu" (Next Baseball), the book will go on sale on Thursday for 1,300 yen ($12.80), and contains 143 ideas selected from mo ...

Tags: Franchises, Japan

03/20/14
Tokyo To Put Up Multi-Language Signs

Tokyo and the central government "launched on Wednesday a public-private council to come up with ways to put up more multiple-language signs for the 2020 Olympics," according to Masaaki Kameda of the JAPAN TIMES. Tokyo Gov. Yoichi Masuzoe said at the council’s inauguration, “It’s i ...

Tags: Olympics, Japan

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