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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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Games Tourism Packages Selling In Asia

Less than one month until the London Games kick off, and "luxury tourism packages to the U.K. have attracted interest from wealthy Chinese and corporate clients," according to Wang Zhuoqiong of the CHINA DAILY. Caissa Touristic Group AG VP Zhang Rui said that sales in the sector have reached more th ...

Tags: Olympics, China, United Kingdom, Japan

Honda Makes Return To Dakar Rally

Japanese car and motorcycle manufacturer Honda announced its return to the '13 edition of the Dakar Rally on Monday, according to Yannick Bitzer of MOTORSPORT MAGAZIN. Honda will participate in next year's 34th Dakar Rally with a factory team in the motorcycle category after a 23-year hiatus. The dr ...

Tags: Events and Attractions, South America, Japan

Toyota Considers Rally Return In '14

Japanese automaker Toyota is considering a return to the World Rally Championship series in '14, according to Gerald Dirnbeck of MOTORSPORT TOTAL. Toyota left the WRC in '99 after winning 43 races, four construction titles and four driver championships to focus on its F1 involvement. Toyota disconti ...

Tags: Leagues and Governing Bodies, Japan

Japanese Baseball To Be On U.S. TV

One World Sports has obtained the rights to distribute 28 home baseball games of the Hiroshima Carp in the U.S. Japan's Yomiuri Giants will play in nine games on the OWS schedule. OWS Senior VP of Programming Rick Jemison said, "There is also a huge potential for growth in viewership as baseball fan ...

Tags: Media, Japan

Tokyo 2020 Impact Could Persuade Support

The Tokyo 2020 Bid Committee released research stating that the Tokyo 2020 Olympic and Paralympic Games are projected to generate economic activity in Japan worth 3T yen ($37.9B), and create more than 150,000 jobs, if Japan's capital secures the bid to host the Games. The report estimates the Tokyo ...

Tags: Olympics, Japan

Kagawa Signing More Than Just A Signing

ManU's commercial arm "reaches so far and so deep" into Asia, that any new player from the Far East will "always arrive to suggestions he has been bought to boost shirt sales," according to Ian Ladyman of the London DAILY MAIL. This is the "unfair and inaccurate scepticism" that Shinji Kagawa will m ...

Tags: International Football, Japan, United Kingdom

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