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Japanese Tech Company Rakuten, NBA Announce Partnership For Reported $225M

Published in SportsBusiness Daily Global on 10 / 11 / 17

The NBA and Japanese e-commerce and internet company Rakuten announced a new partnership, making Rakuten the "official broadcasting distributor of NBA games in Japan," according to Kaz Nagatsuka of the JAPAN TIMES. The length of the contract and financial figures of the deal "were not disclosed...

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Tags: Marketing and Sponsorship, Japan, North America

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