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Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

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Tags: Marketing and Sponsorship, Europe, North America

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12/16/14
Yokohama Wants To Host Rugby Matches

The Yokohama stadium that staged the 2002 FIFA World Cup final between Brazil and Germany "has been added to the list of potential venues for the 2019 rugby World Cup," according to Julian Linden of REUTERS. The 72,000-seat stadium "was not on the original shortlist of venues bidding to host matches ...

Tags: Events and Attractions, Japan

12/10/14
Rakuten Buys Japanese Club Vissel Kobe

Alibaba bought a majority share in Chinese football team Guangzhou Evergrande this summer, and now Rakuten "is entering the sport in Japan after agreeing to buy Vissel Kobe," a top-flight J.League club founded in '95, according to Jon Russell of TECH CRUNCH. Unlike Alibaba which acquired a majority ...

Tags: Franchises, Japan

12/01/14
Sapporo To Bid For 2026 Winter Olympics

The mayor of Sapporo, Japan, "announced his city’s intention to bid for the 2026 Winter Olympics," according to the AP. Sapporo, on Japan’s northernmost island Hokkaido, "hosted the Winter Olympics in 1972." Sapporo Mayor Fumio Ueda told a city assembly meeting Thursday that “hosti ...

Tags: Olympics, Japan

11/24/14
Wasserman Signs Japanese Pitcher Kaneko

Wasserman Media Group signed Japanese baseball pitcher Chihiro Kaneko and top MLB prospect Joey Gallo, "a third baseman in the Texas Rangers organization," according to Liz Mullen of SPORTSBUSINESS JOURNAL. Wasserman Vice Chair Arn Tellem "will represent Kaneko with Toru Mihara of ADM." Wasserman ...

Tags: Marketing and Sponsorship, Japan

11/21/14
Japan, Argentina Join Super Rugby

Super Rugby's expansion to 18 teams in '16 "is officially complete," with SANZAR formally confirming the participation of the Japan Rugby Football Union and Union Argentina de Rugby, according to the CANBERRA TIMES. The confirmation "is the final stage of formalities and paves the way for the Tokyo ...

Tags: Leagues and Governing Bodies, Japan, South America

11/21/14
Tokyo Looking To Cut $1.7B Off 2020 Bill

Related story: IOC VP Asks Tokyo To Move Event Venues Tokyo "is looking to slash the price tag for the 2020 Summer Olympics" by $1.7B through scrapping or scaling back plans to build new facilities amid fears over spiraling costs, according to the AFP. Recent estimate ...

Tags: Olympics, Japan

11/13/14
British Swimming Partners With Japan

British Swimming "hopes a partnership with Japan will boost medal prospects at the 2020 Olympics in Tokyo," according to Nick Hope of the BBC. The deal "will see GB swimmers head to Japan for training and acclimatisation programmes over the next six years." Three British Youth Olympic medalists "for ...

Tags: Olympics, United Kingdom, Japan

10/27/14
Japan To Get Super Rugby Team In 2016

South African, New Zealand and Australian Rugby said that Japan "has beaten out Singapore as the preferred host for the 18th team in the expanded Super Rugby competition," according to Mulvenney & Linden of REUTERS. The southern hemisphere provincial competition will increase from 15 to 18 teams ...

Tags: Leagues and Governing Bodies, Japan

10/24/14
Singapore Concedes Loss To Japan

Singapore "effectively conceded it has lost out to Japan to become the 18th Super Rugby side," according to Julian Linden of REUTERS. Although the South African, New Zealand and Australian Rugby (SANZAR) "has not officially announced which Asian country would host the new team in an expanded competi ...

Tags: Leagues and Governing Bodies, Japan

10/09/14
Nissan Could Strike Deals In China, India

Sports brands wishing to strike a sponsorship deal with Nissan have to meet five simple criteria, according to its chief marketer Roel de Vries, who said the Japanese car maker could strike future sponsorship deals in China and India. De Vries was speaking at London’s Leaders Sport Business Su ...

Tags: Marketing and Sponsorship, United Kingdom, Japan

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