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Japanese LPGA Tour Touts Appeal To Sponsors, Full Schedule

Published in SportsBusiness Daily Global on 12 / 29 / 17

The Japanese LPGA Tour "quietly celebrated" its 50th season this year "with a full schedule and legitimate claims to being more popular" with sponsors than the country’s stagnant men’s circuit, according to Andrew Broth of REUTERS. With 38 tournaments in '17, the JLPGA Tour's total prize...

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Tags: Marketing and Sponsorship, Japan

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GMR Marketing Opens Office In Tokyo

GMR Marketing opened a Tokyo office to handle business related to the 2019 Rugby World Cup and the Tokyo 2020 Games. To lead the office, the agency hired Satoshi Saito as director of sponsorship planning & activation. Saito was previously the Japan FA's deputy marketing director, where he was in ...

Tags: Marketing and Sponsorship, Japan

Tokyo Continues To Cut Costs For 2020

Tokyo "slashed its budget" for the 2020 Olympics by an additional $360M, an official said on Tuesday, "amid mounting pressure" to reduce the cost of hosting the huge sports event, according to the AFP. Olympic planning officials have made the cuts by "changing construction methods and installing che ...

Tags: Olympics, Japan

Tokyo 2020 Hoping To Combat Ticket Scalping

The Tokyo 2020 Olympic and Paralympic organizing committee is "stepping up efforts to counter ticket scalping amid concerns about massive buyout and overpriced resale, which often results in empty seats," according to KYODO. The committee asked the Japanese government and a non-partisan group of law ...

Tags: Olympics, Japan

IPC President Says Tokyo Can Usher In 'New Era'

IPC President Andrew Parsons said that the Tokyo 2020 Games are expected to usher in a "new era" for Paralympic sports and "serve to foster understanding in Japan of people with disabilities," according to Ryotaro Nakamaru of KYODO. Parsons said, "I really think that the Games will be a catalyst for ...

Tags: Olympics, Japan

Coke, Adobe Crowdsourcing Design Ideas

The Tokyo 2020 Olympics might be two years away, but Coca-Cola is "already making a marketing play," according to Ilyse Liffreing of DIGIDAY. On Wednesday, the brand announced a collaboration with Adobe for a new crowdsourcing campaign called "Coke x Adobe x You," in which Coca-Cola is "calling for ...

Tags: Marketing and Sponsorship, Japan

Rakuten, NBA Announce New Partnership

The NBA and Japanese e-commerce and internet company Rakuten announced a new partnership, making Rakuten the "official broadcasting distributor of NBA games in Japan," according to Kaz Nagatsuka of the JAPAN TIMES. The length of the contract and financial figures of the deal "were not disclosed ...

Tags: Marketing and Sponsorship, Japan, North America

Leaders: Rakuten Raises Profile With Barça Deal

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako ...

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

Tokyo Site Tests Positive For E. Coli

A recent water quality survey at the 2020 Tokyo Olympics and Paralympics triathlon venue "found E. coli bacteria at concentrations up to 21 times the level permitted by the sport's governing body," the Tokyo metropolitan government and the events' organizing committee said Wednesday, according to KY ...

Tags: Olympics, Japan

New Drug Test Should Be Ready For 2020 Olympics

A new test to detect banned performance-enhancing drugs "should be ready before the 2020 Olympics in potentially the biggest breakthrough in the battle against doping for a generation," according to Martyn Ziegler of the LONDON TIMES. The test can identify gene markers in blood that are produced "wh ...

Tags: Olympics, Japan

Media Notes

University of Notre Dame American football fans abroad will be "able to catch all seven Fighting Irish home games" during the '17 season as part of a new NBC Sports Gold direct-to-consumer service . The $49.99 Notre Dame Football Season Pass package will be available in Austria, Canada, Denmark, ...

Tags: Media, NBC, Football, GE, ING, Japan, Rugby, SEC, Soccer, Eurosport, Australia, Australian Open, Media

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