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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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03/23/15
J.League Revenue Climbs In '14

Revenue at the J.League organization grew 6% to 12.3B yen ($101.5M) last season, thanks to higher income from broadcasting, merchandise and expansion to a third division, with stronger growth on the cards for this year. Merchandising income jumped 14%, largely due to a number of big clubs vying for ...

Tags: Finance, Japan

03/19/15
JX To Sponsor Tokyo 2020

JX Nippon Oil and Energy Corp. "has become the sixth Gold Partner, or a top domestic sponsor, for the for the 2020 Summer Olympic and Paralympic Games," according to Kaz Nagatsuka of the JAPAN TIMES. The contract term "began Wednesday" and will last until Dec. 31, 2020. The company "will also suppo ...

Tags: Marketing and Sponsorship, Japan

03/04/15
Toyota Signs Up For Olympic Sponsorship

Toyota Motor Corp. "will sign a contract later this month for the top-ranked Olympic sponsorship, becoming the first-ever automaker in the world to do so," according to KYODO. Toyota President Akio Toyoda and IOC President Thomas Bach "will attend the signing ceremony to be held on March 13 in Toky ...

Tags: Marketing and Sponsorship, Japan

03/02/15
Names In The News

The Japan FA "will make a formal offer" to former Algeria coach VAHID HALILHODZIC . In order to "conduct formal negotiations with Halilhodzic," who took Algeria to the round of 16 at last year’s World Cup in Brazil, JFA Technical Dir MASAHIRO SHIMODA left for Europe on Thursday. Halilhodzic ...

Tags: People and Pop Culture, Japan, Africa

02/24/15
MP & Silva Extends Bundesliga Rights Deal

MP & Silva will continue to distribute the Bundesliga in Japan for the '15-16 to the '17-18 season, having acquired the exclusive media rights from Fox Int'l Channels, 21st Century Fox’s multi-media business and Asia’s leading pay-TV network under a comprehensive sublicensing deal ap ...

Tags: Media, Europe, Japan

02/03/15
IPC Announces Tokyo 2020 Program

The Int'l Paralympic Committee announced that the Tokyo 2020 Paralympic Games will feature 22 sports, with badminton and taekwondo included for the first time. The IPC Governing Board approved a further six sports for inclusion in the Games, adding to the 16 sports that were ratified and announced a ...

Tags: Olympics, Japan

01/28/15
J.League Partners With Meiji-Yasuda

Tokyo-based life insurance firm Meiji-Yasuda has become the title sponsor of the J.League "after signing one of the biggest sponsorship deals in the history of Japanese domestic sport," according to SOCCEREX. The deal "entitles the firm to naming rights to the top three tiers of domestic Japanese fo ...

Tags: Marketing and Sponsorship, Japan

01/21/15
Tokyo To Spend $380M On Hydrogen

Tokyo plans to spend ¥45.2B ($380M) "on fuel-cell vehicle subsidies and hydrogen stations for the 2020 Olympics" as part of PM Shinzo Abe’s plan "to reduce the nation’s reliance on nuclear power," according to Hagiwara & Jie of BLOOMBERG. Thirty-five hydrogen fuel stations "will ...

Tags: Olympics, Japan

01/20/15
Tokyo Charges $127M For Olympics Deals

Any Japanese company "eager to become one of the top sponsors of the 2020 Olympic Games will have to cough up" at least ¥15B ($127.5M) for the honor, according to KYODO. The period for the “Gold Partner” sponsorship contract "will extend to the end of 2020," and the Tokyo Organizing ...

Tags: Marketing and Sponsorship, Japan

01/19/15
FIA Allows Honda To Develop Engines

McLaren has been given "a boost after Formula One's governing body tweaked the rules to allow Honda, the team's new partner, to develop their engine this season in line with rival manufacturers," according to Alan Baldwin of REUTERS. Mercedes, Renault and Ferrari "are allowed to introduce limited up ...

Tags: Franchises, Japan, United Kingdom

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