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Japanese Tech Company Rakuten, NBA Announce Partnership For Reported $225M

Published in SportsBusiness Daily Global on 10 / 11 / 17

The NBA and Japanese e-commerce and internet company Rakuten announced a new partnership, making Rakuten the "official broadcasting distributor of NBA games in Japan," according to Kaz Nagatsuka of the JAPAN TIMES. The length of the contract and financial figures of the deal "were not disclosed...

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Tags: Marketing and Sponsorship, Japan, North America

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10/06/17
Leaders: Rakuten Raises Profile With Barça Deal

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10/05/17
Tokyo Site Tests Positive For E. Coli

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09/01/17
New Drug Test Should Be Ready For 2020 Olympics

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08/31/17
Media Notes

University of Notre Dame American football fans abroad will be "able to catch all seven Fighting Irish home games" during the '17 season as part of a new NBC Sports Gold direct-to-consumer service . The $49.99 Notre Dame Football Season Pass package will be available in Austria, Canada, Denmark, ...

Tags: Media, NBC, Football, GE, ING, Japan, Rugby, SEC, Soccer, Eurosport, Australia, Australian Open, Media

08/30/17
Emmert Advising Japan On Collegiate Athletics

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Tags: Leagues and Governing Bodies, North America, Japan

08/30/17
Tokyo Sponsors Ready To Showcase Tech

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08/22/17
Motegi To Host MotoGP Until '23

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Tags: Events and Attractions, Japan

08/17/17
Nonprofit To Set Up LGBT Hospitality In Tokyo

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Tags: Olympics, Japan

08/02/17
Tokyo Organizers Accepting Mascot Ideas

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07/19/17
Tokyo 2020 Budget Woes To Continue

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