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Tokyo Games Can Usher In 'New Era' For Disabled Sports, IPC President Says

Published in SportsBusiness Daily Global on 10 / 20 / 17

IPC President Andrew Parsons said that the Tokyo 2020 Games are expected to usher in a "new era" for Paralympic sports and "serve to foster understanding in Japan of people with disabilities," according to Ryotaro Nakamaru of KYODO. Parsons said, "I really think that the Games will be a catalyst for...

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Tags: Olympics, Japan

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Coke, Adobe Crowdsourcing Design Ideas

The Tokyo 2020 Olympics might be two years away, but Coca-Cola is "already making a marketing play," according to Ilyse Liffreing of DIGIDAY. On Wednesday, the brand announced a collaboration with Adobe for a new crowdsourcing campaign called "Coke x Adobe x You," in which Coca-Cola is "calling for ...

Tags: Marketing and Sponsorship, Japan

Rakuten, NBA Announce New Partnership

The NBA and Japanese e-commerce and internet company Rakuten announced a new partnership, making Rakuten the "official broadcasting distributor of NBA games in Japan," according to Kaz Nagatsuka of the JAPAN TIMES. The length of the contract and financial figures of the deal "were not disclosed ...

Tags: Marketing and Sponsorship, Japan, North America

Leaders: Rakuten Raises Profile With Barça Deal

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako ...

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

Tokyo Site Tests Positive For E. Coli

A recent water quality survey at the 2020 Tokyo Olympics and Paralympics triathlon venue "found E. coli bacteria at concentrations up to 21 times the level permitted by the sport's governing body," the Tokyo metropolitan government and the events' organizing committee said Wednesday, according to KY ...

Tags: Olympics, Japan

New Drug Test Should Be Ready For 2020 Olympics

A new test to detect banned performance-enhancing drugs "should be ready before the 2020 Olympics in potentially the biggest breakthrough in the battle against doping for a generation," according to Martyn Ziegler of the LONDON TIMES. The test can identify gene markers in blood that are produced "wh ...

Tags: Olympics, Japan

Media Notes

University of Notre Dame American football fans abroad will be "able to catch all seven Fighting Irish home games" during the '17 season as part of a new NBC Sports Gold direct-to-consumer service . The $49.99 Notre Dame Football Season Pass package will be available in Austria, Canada, Denmark, ...

Tags: Media, NBC, Football, GE, ING, Japan, Rugby, SEC, Soccer, Eurosport, Australia, Australian Open, Media

Emmert Advising Japan On Collegiate Athletics

NCAA President Mark Emmert this week is "traveling to Tokyo to consult with government officials, sports industry leaders and at least 20 university presidents about Japan’s desire to form its own collegiate athletics association," according to Zach Schonbrun of the N.Y. TIMES. Japanese colleg ...

Tags: Leagues and Governing Bodies, North America, Japan

Tokyo Sponsors Ready To Showcase Tech

For sponsor companies, the 2020 Tokyo Olympics are a "golden opportunity" to develop and showcase new technologies, "not only to impress foreign visitors but hopefully to provide a legacy for future generations," according to KYODO. With "everything from a mist curtain to cool people off" to hydroge ...

Tags: Marketing and Sponsorship, Japan

Motegi To Host MotoGP Until '23

MotoGP announced that the Twin Ring Motegi circuit "will continue to host the Japanese Grand Prix" until at least '23, according to Jamie Klein of MOTORSPORT. Motegi joined the grand prix motorcycle calendar in '99, "replacing Suzuka as the series' sole Japanese venue," before the latter track rejoi ...

Tags: Events and Attractions, Japan

Nonprofit To Set Up LGBT Hospitality In Tokyo

A Japanese nonprofit group said Wednesday that it is "preparing to set up a hospitality venue welcoming LGBT athletes and fans during the 2020 Tokyo Olympics and Paralympics in an effort to boost diversity at the events," according to KYODO. Similar spaces for LGBT athletes and fans called "Pride Ho ...

Tags: Olympics, Japan

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