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Indian Premier League Signs $330M Title Sponsorship With Vivo

Published in SportsBusiness Daily Global on 06 / 28 / 17

Chinese smartphone maker Vivo secured the title sponsorship of the Indian Premier League for the next five years by placing a bid of a "whopping" Rs 2,199 crore ($330.5M), according to Gaurav Laghate of the ECONOMIC TIMES. The bid, close to Rs...

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Tags: Marketing and Sponsorship, India

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