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IPL Side Kings XI Punjab Draws Controversy With Condom Shirt Sponsorship

Published in SportsBusiness Daily Global on 04 / 15 / 15

Cricketer Glenn Maxwell said that he does not care what people think -- and that "attitude will be handy" after his Indian Premier League side signed a condom brand as a shirt sponsor, according to FOX SPORTS. With its popularity among young males, it is "fair to say sport and condoms are a good fit...

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Tags: Marketing and Sponsorship, India

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10/28/14
ISL Reaches 170 Million Viewers

TAM data shared by official broadcaster Star India indicated that the Indian Super League reached 170 million viewers in its opening week and "75 million viewers on Day 1," according to TELEVISION POST. The league was "well received not only on television, but also online on starsports.com." Th ...

Tags: India, Media

10/27/14
Indian Olympic Association Slams AIBA

Slamming the Amateur Int'l Boxing Association (AIBA)'s decision to "not only hand provisional suspension" to boxer Sarita Devi but also to India’s Asiad chef-de-mission Adille J. Sumariwalla, Indian Olympic Association Secretary General Rajeev Mehta has said that "the move is an insult to ...

Tags: Olympics, India

10/23/14
Mohd Sporting Facing Existential Crisis

At a time when the Indian Super League "has added a touch of glamour to football in the country," Mohammedan Sporting, one of the nation’s oldest clubs, "is facing an existential crisis," according to Drimi Chaudhuri of the DECCAN HERALD. Due to a "severe financial crisis," the 123-year-old cl ...

Tags: Franchises, India

10/23/14
WICB Seeks Meeting With BCCI

In its bid to repair the damages caused by the West Indies team's sudden pullout of the India series, an "embarrassed" West Indies Cricket Board "has sought a meeting" with the Board of Control for Cricket in India and expressed sorrow for the "unfortunate turn of events," according to the PTI. Foll ...

Tags: Leagues and Governing Bodies, India

10/22/14
West Indies Plunged Into Crisis

Cricket in the West Indies was "plunged into its deepest crisis" on Monday when the Board of Control for Cricket in India announced it was "suspending all future bilateral series, threatening financial ruin for the sport in the Caribbean," according to Nick Hoult of the London TELEGRAPH. The BCCI al ...

Tags: Leagues and Governing Bodies, India

10/20/14
West Indies Ends India Tour Early

West Indies has pulled out of its India tour "after a day of confusion and conflicting statements from both sides," according to the BBC. India's board said it was "shocked and disappointed" after being told by the West Indies board that "its players would be leaving after Friday's one-day game be ...

Tags: Events and Attractions, India

10/16/14
Valcke: India To Benefit From Stars In ISL

FIFA Secretary General Jerome Valcke on Wednesday said that the presence of big names in the Indian Super League "will help the cricket-obsessed nation develop a football culture and could brighten the national team’s chances of qualifying for the World Cup," according to the PTI. Valcke said ...

Tags: International Football, India

10/15/14
ISL Side FC Goa Announces New Partners

Indian Super League side FC Goa announced that "it has signed on six leading brands from various industry verticals as sponsors and partners for the team," according to INDIAN TELEVISION. Joining Videocon d2h as FC Goa’s principal sponsor is Usha Int'l. Ponds, Gardre Marine and Kenstar "have p ...

Tags: Marketing and Sponsorship, India

10/14/14
LIV Sports Wins Euro '16 Qualifying Rights

Multi Screen Media announced that "its digital property, LIV Sports, holds the mobile and internet broadcast rights of the UEFA Euro 2016 Qualifiers for India," according to INDIAN TELEVISION. The qualifying schedule "is currently underway" and will run through Nov. '15. LIV Sports "will offer both ...

Tags: Media, India

10/14/14
Ambani Hails 'Fantastic Start' To ISL

Related stories: Indian Super League Signs Six Deals ISL Aims To Ignite Football Fever In India Reliance Industries group Chair Mukesh Ambani "has hailed the start of a glamorous new football league that organisers hope will trigger an explosion of interest in the game," ac ...

Tags: India, International Football

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