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BCCI Sells Title Rights To India's Home Series For $32M From '15-19

Published in SportsBusiness Daily Global on 07 / 31 / 15

The Board of Control for Cricket in India "has sold the title rights for India's home series for the next four years" -- from October to Sept. '19 -- for Rs 203.28 crore ($31.7M) to ecommerce firm, Paytm, an increase of around 20% compared to last season, according to Amol Karhadkar of ESPN. With In...

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Tags: Marketing and Sponsorship, India

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