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IPL Side Kings XI Punjab Draws Controversy With Condom Shirt Sponsorship

Published in SportsBusiness Daily Global on 04 / 15 / 15

Cricketer Glenn Maxwell said that he does not care what people think -- and that "attitude will be handy" after his Indian Premier League side signed a condom brand as a shirt sponsor, according to FOX SPORTS. With its popularity among young males, it is "fair to say sport and condoms are a good fit...

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Tags: Marketing and Sponsorship, India

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11/29/12
India Could Face Olympic Suspension

The IOC made it clear that it will "propose the suspension" of the Indian Olympic Association in its exec board meeting early next month if the upcoming IOA elections are "held under the government's Sports Code," according to the PTI. The development has "put the controversial polls under a cloud." ...

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11/29/12
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The Int'l Cycling Union (UCI) has revealed that the Professional Cycling Council has accepted the request filed by Italian media company RCS to modify the dates of the Milano-Sanremo and Il Lombardia events in '13. The two races will both take place on a Sunday: March 17 for Milano-Sanremo and Oct. ...

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11/26/12
IOA Slams Gov't Over Letter To IOC

The Indian Olympic Association "has strongly objected to the Sports Ministry's letter to the IOC that sought a meeting with the world body and requested the Dec. 5 IOA elections be put off," according to the Delhi MAIL TODAY. Sports Ministry Secretary PK Deb had written to IOC President Jacques Rogg ...

Tags: Leagues and Governing Bodies, India

11/22/12
IPL Signs Pepsi As New Title Sponsor

The Indian Premier League "showed it has not lost its sheen as a brand when it roped in" Pepsi as title sponsor for the next five years, according to the GULF NEWS. Pepsi, which has been associated with cricket sponsorships in India for more than two decades, offered $71.93M "to outbid" mobile servi ...

Tags: Marketing and Sponsorship, India, PepsiCo

11/22/12
Media Ask ICC To Intervene In Dispute

Media organizations have called on the International Cricket Council to intervene in a dispute over media coverage restrictions of the Test series between India and England, saying the row is "damaging the game," according to the AFP. The News Media Coalition, writing on behalf of a group of news ag ...

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11/19/12
IOC Criticizes Cricket Photo Ban

The IOC "has criticised Indian cricket authorities, accusing them of attacking press freedom by preventing photographers from covering games between Indian and England," according to the London TELEGRAPH. IOC Press Commission Chair Kevan Gosper has asked the Int'l Cricket Council "to intervene to al ...

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11/19/12
BCCI Owes TV Channel $21.7M

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IOA Elections To Be Postponed

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11/16/12
IOC Wants 'Fair' IOA Elections

The IOC urged that elections for the presidency of the Indian Olympic Association later this month must be "fair and transparent to allow the world's second-most populous nation to tap its sports potential," according to Karolos Grohmann of REUTERS. The run-up to the IOA vote has been "mired in cont ...

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11/15/12
Media Threatens Cricket Boycott

Major int'l news agencies are "likely to suspend coverage" of the India-England series after the Board Of Control For Cricket In India "barred photo agencies from covering the series," according to REUTERS. The News Media Coalition, which champions freedom of the media, has "urged the BCCI to lift t ...

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